If you have been in the SEO game for a while, you will agree that it has many different aspects. One thing that no one can ever say about SEO, however, is that it is boring. Things are constantly evolving as search engines start to get better at their jobs.

The top SEO professionals, therefore, need to always stay on top of their game. Which is something that can sometimes be easier said than done, especially when you have a long to-do list. Do you focus on optimizing for voice search? Or should you be focusing on ranking well locally instead?

Wouldn’t it be great if you had some kind of cheat sheet that you could work with? Our friends over at SEO Tribunal thought so and so they compiled all the basic facts to create the ultimate infographic cheat sheet.

With it, you will learn just about everything you could possibly want to know about SEO and search engines, and a whole lot more besides. If you are looking for factual, well-researched information that will help you make the most of the various trends, this is a good place to start off with.

To begin with, you will learn a little about the history of search engines. You will learn which one is most popular – something I am sure you won’t need even to google. You will learn about their market share and the evolution of search engines.

All of which is extremely interesting, but most business owners would want a lot more besides. You’ll get it. The infographic explains what it takes to rank well in general and local searches. You can use this guide as a way to check that your own strategy is up to scratch.

Learn about the top SEO tools for 2018 and see whether or not you might be able to make use of them yourself. Finally, everything is wrapped up with a list of those companies who are crushing SEO. You get the tools and the inspiration to help you start working towards similar results.

It’s just never been quite this easy to understand the world of search engine optimization.

Talk Soon,
Nicky and Dave

P.S. If Your Blog Articles Aren’t Ranking Find Out How with this Online Course. Dominate Google Now!SEO Secrets Make More Money from Free Google Traffic Course

If you rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences – both good and bad – of the fact that SEO is always changing.
Here’s an Infographic with 72 Stats so you can Understand SEO in 2018.

Your brand is a window into the heart and soul of your business and should, therefore, be taken very seriously.

Businesses spend a lot of time and money getting a brand established. The harsh reality is that a simple branding mistake can sabotage even the most popular brand in the world.

All branding mistakes are not created equal. When you’re just starting out, repercussions can be much more serious than that of an established business, because chances are, there’s no brand loyalty to fall back on.

For many of your potential customers, the mistake is often the only thing they know about your company, which could stunt growth before it can even start.

Below are the most common branding mistakes that could kill your brand. So avoid these…

1. Not Hiring a Professional Designer.

Nothing can hurt your brand worse than an amateur looking-looking logo.

No matter if you feel OK with the logos of your graphic standards of your brand, it’s always worth taking the time and spending money to hire a professional graphic designer specializing in branding and logo development.

Know why going cheap on your branding is one of the worst mistakes you can make? No. Read this blog article from Entrepreneur.com here.

Ask your designer to create a brand style guide.

A brand style guide is: a simple rulebook of your company’s preferred fonts, colors, imagery, logos, and other visual assets. A complete style guide goes beyond design assets, and also includes a set of standards for your brand’s values, voice, and written elements.

Having a style guide in place is a handy way to make sure you’re presenting a consistent, cohesive message in all the places your brand appears. Think of it as an insurance policy for your brand.

2. Inconsistency Across Different Platforms and Mediums

What's Social Media Marketing?

By presenting a consistent identity to your audience fosters a sense of trust and comfort for consumers, and can go a long way in building an easily recognizable image for your company.

You must follow the brand’s style guide on all your marketing campaigns across different channels, including your website, social networking profiles and printed materials.

Managing brand consistency across all marketing channels sets you apart from your competitors and helps you to accelerate the growth of your brand. A consistent identity for your brand will not only foster a sense of trust and comfort for potential customers, but it also plays a vital role in influencing your customers’ purchasing decision.

This isn’t to say you should slap your logo on everything and just call it a day – to align your visual identity in an efficient, reproducible way, you need a brand style guide.

3. Relying Too Heavily on Design Trends

Keeping up with the latest branding and design trends is a great way to make sure you’re presenting your company in a fresh, contemporary way, but there’s a big difference between modernizing your brand and losing your core identity in pursuit of the hottest new thing.

It can be easy to get swept up in what looks cool at the moment, but remember that your brand will likely need to weather multiple waves of design trends without looking dated. If you commit too heavily to a trend that turns out to be a ephemeral blip in the greater design landscape, you risk making your brand look dated — fast.

As a general rule, use design trends as a source of inspiration, but don’t rely on them too heavily when planning your next big redesign.

4. Straying Too Far From What Made you Successful in the First Place

If you’re considering a brand redesign, don’t stray too far from what made your brand successful and distinct in the first place. You want your current audience to recognize you post-redesign. Big, abrupt changes can alienate even loyal fans of your brand.

There’s no better cautionary tale than Gap’s now-infamous logo redesign blunder. In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction:

gap_logo rebranding floop

According to a Gap spokesperson at the time, the radical design shift was intended to transition the brand’s image from “classic, American design to modern, sexy, cool.” Unfortunately, that’s not exactly what happened.

The logo was poorly received. The backlash against the aggressive change resonated throughout the internet, and less than one week after the new logo was announced, Gap decided to go back to their roots and re-adopt their original blue box logo.

The Lesson: recognize your company’s core image and values, and keep them at the forefront of your mind during any redesign process.

5. Attaching Your Brand to the Wrong Things

When it comes to branding, more is not more. In other words, use your company name and logo selectively and sparingly – especially when it comes to branded products, sponsorships, and events.

When you attach your brand name to something, it should reflect and be compatible with your brand’s values and voice. When a brand partners with another company or product that doesn’t directly relate to or mesh well with their own message, it can seem inconsistent and untrustworthy to consumers.

The Lesson: choose your own brand affiliations and products with care.

6. Not Thinking About How Your Brand Will be Received Globally

Number 1 in the World

When crafting your brand message, make sure you take into consideration how it might be perceived around the world.  Like it or not, your message is global.

Even if you’re not currently a company that operates internationally, it’s still worth knowing if you’ve inadvertently created an offensive brand message that could make scaling your brand globally problematic.

The last thing you want your brand to be associated with is ignorance or ethnocentricity. The best way to welcome customers from a myriad of backgrounds is to:

  • Use language everyone can understand
  • Invest in reputable translation services
  • Practice cultural sensitivity
  • Be inclusive and respect feedback from all
  • Do you research when venturing into unknown territories

So view your content not only in terms of how your target audience will see it but also the rest of the world. Keep in mind there is no “one-size-fits-all” approach to global branding.

Something that works in one place might spell absolute disaster for your brand in another location. If you think you might one day want to take your brand global, it’s best to sniff out potential issues in advance — and be prepared to localize your message.

7. Using Copy That Doesn’t Accurately Describe Your Brand

To position your brand in a way that distinguishes you clearly from your competitors, you can’t rely on the same buzzwords everyone else is using. Find one thing that makes you truly unique, and run with it.

But be wary of going over-the-top. For example, if the product or service you’re offering doesn’t truly revolutionize the industry, don’t use “revolutionize” in your brand message. Find something that’s unique and accurate.

When it comes to writing good brand copy – if you aren’t in a position to hire a professional copywriter (try someone from Fivver) then use this old advertising and sales trick: Focus on benefits, not features.

Control Your Prospect’s Mind thru the Deadly Art of Copywriting with FREE Training where “Multi-Million Dollar Copywriter unveils his deadly Copywriting Secrets that will help you print money right before your eyes!”MLSP Copywriting Secrets Video

8. Using Vague Copy to Describe Your Brand.

Too many brands fall victim to poor copywriting that doesn’t accurately define the company. Using vague copy to describe your brand can be a major setback when it comes to positioning your brand in the market and distinguishing yourself from the competitors.

To make your brand stand out, understand the one thing that makes your brand unique and explains it clearly and accurately.

While it’s always difficult to be succinct, you can always follow the age-old marketing advice to good copywriting – focus on benefits, not features.

Below are a few more tips that you may find helpful when describing your brand:

  • To make a positive perception, get to know what makes your customers tick, and try to tap into their psyche.
  • Avoid language that’s repetitive.
  • Use a conversational tone of voice that reflects how your customers actually speak.

9. Neglecting Public Perception

The public’s perception of your brand might not be the rosiest, but instead of chalking it up to bad luck or pointing fingers, it’s time to get serious about turning that frown upside down.

Run polls, gather feedback, conduct research, create some positive media, whip up a great new campaign idea or head back to the drawing board. Just be sure to steer the ship in the right direction before it hits a giant iceberg.

10. Ignoring a Crisis Instead of Owning-up

Crisis management is a huge facet of how a brand is perceived by the public. Equifax, anyone? Or how about that Kylie Jenner Pepsi campaign?

All too often, these types of disasters can have long-term impacts on a brand. And while the right infrastructure should be put in place to minimize potential mishaps. For the ones that slip through the cracks, addressing the situation properly becomes a brand’s only line of defense.

And the best thing you can do is own up to it by showing some humanity. So throw yourself into the flames instead of sacrificing the well-being of your customers.

Even a single mistake can derail your branding efforts. If it’s not fixed sooner than later, it can be harder to reverse your branding efforts. If you catch yourself doing any of the above mistakes, you need to make sure to fix it before it starts eating at your brand.

What branding mistakes have you witnessed that you would include on this list? Please share them with us in the comment section below.

We are here to help. If you want any help with any branding issues, just Messenger us (Private Message Us) at our Facebook Messenger link – http://m.me/EasyOnlineBizSolutions

Talk Soon,
Nicky & Dave

Successful Entrepreneurs know that the lifeblood of their business is found in making the right connections.

Whether it is for potential business alliances, sales, marketing, supply chain management or just to escape the loneliness of being a solo entrepreneur. Making connections is vital for business growth.

For those of us that are extroverts, this may come easily.

For many, it may not be so easy. Our intention today is to help you make networking an rewarding part of what you do to strengthen you business.

The 14 Key Factors to Successful Networking are:

1. Start with a Plan

All good businesses start with a plan so why wouldn’t the area of networking get the same attention as other parts of your business planning?

Often this area is left to chance or happenstance. You must not do this!

Instead ask yourself these the following questions:

  • Who would I need to connect with to be wildly successful?
  • What groups, individuals or companies could be most beneficial to my future business?
  • What will help me to grow as an entrepreneur?
  • How can I connect with them?

    Return-On-Investment-where-what-how

Write down your answers and then prioritize what your networking activities with be in the course of a day, week and month. Incorporate your activities into your calendar and commit to a plan with a timeline.

2. Become your Best Self

First, identify the ideal person (customer) you would want to do business with from a character, philosophical and principled perspective.

Your Self Image from Negative to PositiveSecond, become that person. We attract who we become.

To have an ideal network, first become your ideal self. Work harder on yourself than your job. Life is never about what we get; it’s about who we become.

When networking, don’t ask yourself, What am I getting? Keep in mind on who you’re becoming instead.

Third, connect to people with similar interests using all mediums. The best thing you can do is grow your social media network while working hard on becoming the ideal person who you want to attract.

As you become more attuned and grow your online audience, you’ll attract incredible people who are ideal for your long-term business relationships. When it does, you’ll be the right person in the right place with the right network.

3. Give Back

For Nicky, wearing a nametag and chitchatting at networking events feels like the dreaded public speaking class in high school. It fills me with dread, and often makes me feel like a sleazy car salesman.

If you’re not the networking, nametag-wearing type, then use the back-door method. Everybody knows somebody, and it’s great fun to give back to your community.

Community Smiling

Get involved.

Don’t just donate money or attend a stuffy fundraiser dinner. Roll up your sleeves and serve. Word-of-mouth spreads.

Community involvement for a Business can be a situation in which everyone wins.

4. Make a Life-Changing Introduction

Your entire world will change when you learn that networking is not about building your database but about it being the gateway to another great relationship.

So every time you meet someone new, you should ask yourself: Whom can I introduce this person to that could change their life?

Closing the Deal Hankshake

This goes so much beyond having a scorecard for business or personal favors; it instantly deepens the personal relationship, which is the foundation of an awesome network.

 5. Be Selective with your Efforts

As a business owner, time is the most important commodity that you have so be judicious of where you spend your time. Look for events that feed your business and mind.

Mindset

Utilize social networking strategically. As social media grows, so does the spam and self-promotion attempts. Be strategic in your outreach and target your efforts towards connections that will help your business grow.

 6. Apply the “Hostess Principle”

So you are finally at an event and are armed with your elevator speech and a pocketful of business cards. Your name tag is on the upper right-hand side of your suit or dress. It’s time to do a quick sweep of the room and see who you want to meet.

This is where the “hostess principle” comes in…

Walk up to the person or small group and gracefully stick out your hand to introduce yourself. The key is to act as if you are the convener of the event and it is your job to make everyone comfortable.

If you approach it with this mindset, you will be amazed at how comfortable you will become and how comfortable others will be. The same principle holds true for connections made via phone, linked in, email or other ways.

A hostess puts others first and generously gives to make others feel comfortable.

7. Meet Strangers

Networking Coffee and LunchOne of the easiest ways to meet new people is by taking strangers out to coffee, or lunch. This strategy can be employed by anyone even if you have almost nothing to spend.

We have also found that you can get to know people much better this way than any other networking format. Plus, it’s super affordable.

8. Make a Real Connection

The goal is not to get as many business cards as you can, but to make quality connections. It is important to be genuine and honest. The fallacy of much of social media these days is that it keeps us all connected.

A connection is not bad but it is not a relationship. It is a relationship that sustains a business for the long term.

To develop a personal relationship it takes face to face communication, nurturing, and time.

You need to be personal as people do business with people.

As only talking business when networking can make you come off as overallyperfessional and very sterile which makes it harder for people to bond with you.

friend circle

If we get a client from a networking event, one that has never read our blog posts has never received my newsletter, it’s because we’ve established this special bond during our first meeting.

We might have shared our story, discovered a common hobby/ interest or felt like we were a good fit based on our conversation that wasn’t strictly business related.

9. Give Instead of Take.

We try to provide as much value as possible to people in my network without asking for anything in return.

In the beginning of a new relationship, you have to earn the right to have a genuine relationship. The only way you can do that is by giving an insane amount of value.

Give Value Give Value Give ValuePay it forward by helping others to achieve success

You will only be as successful as you help others to be successful. Help others to achieve. This might seem like an old-fashioned notion but this really works to create better relationships and loyalty with your network.

You can do this by introducing them to potential clients, recommend them, offer help and suggestions, and send business their way.

It is most important to do this when you are not looking for something from them. Be sincere and care about their well-being. This is what will set you apart.

10. You Need to Listen

Networking is not about you! Yes, in the end the main goal is to get new business. But business is based on trust. So if you go to these events and all you do is talk about yourself and how great you are, no one will be interested.

We all love to be listened to, it’s part of being human.Listen to your customers

Rudolf Klaus, the king of Effective Networking has said you don’t have to be a small talk guru. You just need to be a good listener.

When we found out this we were so relieved. Try it out! It’s liberating.

11. You Need to Follow Up

Make it a habit to follow up with people you meet offline and connect with them by phone, on LinkedIn or through messenger.

Relationships are all in the Follow Up

You can send them a resource, follow up on a discussion you had or introduce them to one of your connections that you think might be a good fit.

Be helpful, not salesy!

12. Do the Work – Build and Keep your Network Current

It is so easy these days to build contacts and connections with Facebook, LinkedIn, and Twitter. LinkedIn has become the sophisticated rolodex for business professionals. Use it often to update, share, congratulate and connect.

No fairy godmother will wave her wand and give you quality, reliable contacts in a short time. You can get rich quick (winning the lotto), but nobody gets wealthy quick.

Having a great network is wealth. Creating an extensive valuable network will not happen overnight or even quickly. You can speed things up attending the right kind of events.

Just attending an event will not create a network.

You must still do the work: Reach out, be social and have sales skills. The right event can exponentially enlarge your network quickly and solidify your contacts by following up frequently and staying in touch.

13. You Need to be Consistent

Networking is marketing. And you need to market your business all the time, even when things are going well.

Think about it…What if you loose that one big client?

So book your networking events into your schedule and make a commitment, just like you commit to publish x number of blog posts per month, etc.

14. Have a CRM

A Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.

This is an essential tool that can be the difference between a broke business owner, and a 6-Figure Pro.

Aren’t you ready to GO PRO?!

It’s time to secure and deploy the secret weapon of every 6-figure business owner.

MLSP CRM System Banner14. You Need to be Consistent

Networking is marketing. And you need to market your business all the time, even when things are going well.

Think about it…What if you loose that one big client?

So book your networking events into your schedule and make a commitment, just like you commit to publish x number of blog posts per month, etc.

The networking gives you many rewards. Master this important skill set and new business doors will fly open for you. You will be enriched by the relationships you make as you help others to achieve their goals while meeting your own objectives.

Networking is essential.  Get out there and build your network.

Remember that your net worth is only as good as your network.

We are here to help. If you want any help, just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Talk Soon,

Nicky and Dave

After attending my third networking event of the week (last week), I realised that networking is one of the most valuable uses of my time in terms of return—and not just in monetary terms.

Networking is free, most of the time. It’s rooms full of like-minded individuals, and if you go to the right events they are people that you can work with or learn from in some way.

Of course, you do get the odd event where people just end up trying to sell something. But I’m very glad that I’m coming across this less and less.

Most of us recognise that networking is beneficial to our businesses and careers.

Yet for some reason, we only think of its benefits in the short term – when job or consultant hunting. However, connecting with other professionals can help with every aspect of career or business development.

So invest in these relationships – don’t just reach out to other professionals in times of crisis.

Let’s take a look at these 11 Benefits of Networking:

1. Makes You More Visible

seeing is believingWhat many professionals fail to understand is that the fight for visibility and standing apart from competition does not end once you get the job. In fact, making yourself more visible in the workplace is not only harder, but it also requires a lot more skill.

One of the advantages of networking is that it helps you become more visible because you become that one person that knows everyone and can be asked to make introductions or provide insight on prospects, associates etc.

Related Article:
11 Benefits That Community Can Have On Your Business

3. It Allows You to Help Others

Overwhelmed Person Holding aHelp Sign

One of the most important benefits of networking that people tend to overlook is that it allows you to help other people.

Granted, our motives in the professional world are rarely altruistic, but helping someone else with their career goals can be truly rewarding.

What’s more, helping out a professional connection means that they’ll owe you one, which essentially means that by making introductions and helping other people connect, you are basically paving the path for your professional success.

4. Exchange Fresh Ideas

Most of us try to stay up to date with changes in our fields either through continuing our education or via reading up on industry news. But there’s a wealth of knowledge out there which you can gain access to by simply talking to other professionals in your industry.

The power of Masterminding in Entrepreneurial Networks is critical to staying in touch and being progressive.

WATCH VIDEO Where Mark from Lean Engineering explains how key it is to attend regular Meetups with other Entrepreneurs. He explains how it  helps to keep him sharp and in touch with trends and business strategies.

So why not Join a Meetup Group in your area!

For those in the Gold Coast & Brisbane Area you can Join any of our Work from Home Entrepreneur Meetup Groups:
Brisbane, Australia – http://bit.ly/OurBrisbaneMeetup
Gold Coast, Australia – http://bit.ly/OurGoldCoastMeetup

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We are here to help. If you want any help, just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Let Us Answer Your Biggest Questions About Businesses Online AND Show You Easy Online Solutions!

5. Allows You to Express Opinions

everyone is entitled to my opinion mugA professional network is there to share opinions about the industry and exchange information. You can discuss industry related matters that you have been thinking about and ask for advice whenever you reach an impasse.

Having this kind of support system is one of the many advantages of networking and it’s why people are encouraged to take an active role in building their network.

Be careful not to overshare and keep getting constructive feedback.

6. Expands Your Support Network

Benefits of Networking to YouAnother benefit is that it helps you build a support network that can assist you at every stage of your career.

Let’s say that you are interviewing with a company; in an open network there will be someone who’s gone through the same process in the past which means that they can give you advice and tips on how to conduct yourself and what to expect.

The is true when you are trying to approach a new prospect. An open network can mean getting tips on what the prospect likes and what the best tactic to approach is.

7. Can Help Get You Promoted

Get Promoted - Go Up the Corporate LadderAccording to many studies, having an open network is a predictor of success and it ensures promotions and salary increases. Remember that connecting with other professionals gives you insight and makes you more visible, attributes that any boss values and looks to reward.

The key is to use your contacts wisely and to be smart about how you carry yourself in the workplace.

Remember that if you’ve been contacted by a recruiter about a new position you can use the offer to leverage your current position. The chances are that your boss will learn to appreciate you more once they know that you are in demand.

8. Boosts Your Self-Esteem

Self Esteem- The Importance of Feeling Good

It may not be the first thing that comes to mind when thinking about networking benefits, but the boost to your self-esteem is something to consider.

By getting to know people and being asked about your opinions/ideas and being asked to introduce people can be quite the social thrill. It’s exactly what you need especially if you are an introvert who’s looking to advance themselves in a cut-throat business environment.

There are many methods and techniques to get over your initial shyness and actually start talking to people, but the important thing to remember is that it can be done on your own terms.

Networking is something anyone can achieve as long as they set their mind to it.

9. It Becomes Your Resource

ask yourself whyYou probably have tonnes of questions about your industry that not even Google can help you with. Talking to other professionals (and this includes colleagues) can help you resolve these questions.

Your professional network essentially functions as your resource because as the old adage goes two minds are better than one. Having these connections means that you can tap into their knowledge whenever you need to and they will feel inclined to give you access.

online business strategy sessions banner10. Influence Things Positively

Sometimes all our careers need is an influencer who can help things go our way and that’s what a professional network does a lot of the time.

It puts in a good word and applies pressure whenever it’s necessary. It’s an aid in helping you achieve your goals, and this is precisely why taking active steps towards building and maintaining a network is essential.

A professional network can help your career in many ways including getting a job, promotion and even leveraging a raise. However, to achieve all of that you need to step outside your comfort zone and start connecting with other people in your field.

Remember that you can’t just build the relationships, you need to maintain them by following up and keep up with all of your connections.

11. Networks Done Well Make You Happy.

Truly Happy And Fulfilled Life

Kathryn Minshew (CEO and co-founder of The Muse) wrote: “Networks are powerful, and when done right leave you surrounded by a core of individuals who are all rooting for your success and happy to help you.”  So true.

Networking is essential.  Get out there and build your network.

Remember that your net worth is only as good as your network.

What is your chosen method of networking?
Let us know in the comment section below.

Talk Soon,
Dave

Emotions are at the root of why people buy many things. A purchase decision for a basic need might be fact-driven, while something we really want – like a shiny new car, the latest iPhone or dream vacation is driven by emotion.

Emotional triggers drive us to react and can lead to action because of that feeling.

For example, you see an item in a store that strongly reminds you of joyful, happy memories from your childhood. You are immediately filled with warmth and nostalgia. Because the item triggered happiness in you, you feel compelled to purchase it.

The item’s designer successfully appealed to your emotions in order to sell their product. The exact same principle can be applied to marketing messages.

How Emotional Advertising Works

The way emotions drive our decisions has roots in our biology. We’re wired to feel before we think. Feeling certain emotions makes us want to do certain things.

When marketing messages trigger our emotions, they motivate us to act in specific ways. This technique is persuasive, which is why it is so reliable. It can convince you to subscribe to an online newsletter, click “Buy Now” from your virtual shopping cart, share a post on social media, or make return visits to a blog.

When emotional advertising is effective, it makes our brains light up and respond in the way marketers desire. When it’s not effective, the message may make you feel sad instead of happy, angry instead of surprised.

Unsurprisingly, there are key emotions involved in purchase-making decisions.
Do you know the 8 emotions that drive us to buy what we want?
No? Read to find out!

1. HAPPINESS

Happiness is simple when something makes us feel happy, we want that feeling to continue. If the simple act of making a particular purchase is enough to inspire happiness in a consumer, then the brand is doing something right.

Happiness

Happiness is also tied to instant gratification: It’s that feeling you get when you click “purchase.” That rush of excitement and anticipation that often accompanies buying something shiny and new can be addictive for many people.

love symbol on the wall2. LOVE

What do your customers love?
Their family, pets, career, hobbies, free time, fellow man, God and country, themselves?
Love is a powerful emotion; people can spend a lifetime and great sums of money pursuing their true love.

3. BELONGING

friend circle

Everyone likes to feel that they belong. In fact, as social creatures, we are hardwired to seek out belonging, avoid loneliness and even distrust loners.

When consumers feel like they belong to a brand, they feel like part of a larger whole.

Cultivate belonging in your customers by engaging with them on social media or creating a community within your brand. You want people to feel that they are part of this community when they use your services or products.

4. TRUST

Trust is essential to any relationship, including one between a business and a consumer. In fact, it might just be the most important aspect.

When a consumer trusts you, they know that you’ll do right by them. You keep your promises, especially the ones you make in your marketing messages. Most of all, you’re sincere — and sincerity can’t be faked.

trust

5. GREED

Some people just want a lot of things. The best, the biggest, the newest.
These are people are among your best prospects. Remember what Gordon Gecko from the movie Wall Street said, “greed is good.”

6. PRIDE

Dont hide your pride

Think back to your childhood…

Remember how you felt when you hit that home run, aced that test or won that award?

Flash forward to when you were older and drove your shiny new car to show off to your mates or collegues.

If pride is a sin, it sure does feels good, doesn’t it?

7. GUILT

If you’re a parent, aunt or uncle, you’ve likely fallen prey to a guilt-trip from a child. They are the masters!

Guilt is easily manipulated through the marketing of expressions of love. But the marketisation of love and guilt has gone much further now. Good mothers buy things for their children.

They make sure that children do not miss out or that they are compensated.

guilt piled on from others

8. FEAR

This may be the most powerful emotion of all.
The fear of making the wrong decision, not providing for your family or making a career misstep. So if your product or service can help the prospect overcome this fear, you begin to build trust in the relationship.

Fear is a powerful negative emotion. If triggered in the wrong way, it can scare off customers.

However, there are nuances of fear that can make purchases incredibly tempting.

FOMO, or “fear of missing out” is about dreading being left out because you lack the knowledge or experience that others have had without you.

As it turns out, FOMO can encourage people to buy into almost anything. We’re constantly in a race to keep up with technology, with our peers on social media, or with our coworkers in the office.

So we know the emotions that are at the heart of why we buy.
Marketing Messagers that are Heard

Learn to Use Emotional Triggers To Enhance Your Marketing Messages

Emotional marketing wins over using logic.

According to Impact, advertisers who used emotional messages to appeal to their target audience reported more success than advertisers who relied on logical ad campaigns.

The proof is in the pudding: Emotion works.

Now how do you utilize emotional triggers to super-charge your ad copy?

We have a few tips for you:

  • Utilize the word “FREE.”
    This word is effective for triggering emotions about value and happiness. Which creates instant gratification from not having to pay anything, e.g. for shipping for instance.
    However, “free” in the wrong context could send the wrong message. For example on a luxury clothing website whould cheapen the brand.
  • Play to those key emotions. Consider playing into happiness, trust, belonging, and fear.
  • Use short, simple language. Shorter words are better at appealing to emotions.

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One Must Understand the Power Of Emotional Advertising…

Our emotions are our most powerful motivators. We feel first, think later. As such, this biological emphasis on “gut feelings” is a strong way to pull people to your brand.

Use emotional advertising, and you may find customers who not only connect with your brand, but develop firm loyalty to your business.

What do you stand for and do what you offer?

Talk Soon,
Nicky & Dave

Branding is one of the most important activities your business can engage in. Building a strong, recognizable brand will help you connect with your existing customers, sell to new ones, and encourage loyalty and recognition.

But like any other business task, successful branding requires careful planning and a smart strategy.

Strategies That Can Improve Your Brand…

1. Make a Good First Impression

Most of us know intuitively, that first impressions are important.

We don’t like to think that we judge a book by its cover or a person by what they are wearing or how they appear, but the reality is that we often do. It’s second nature.

For micro and small businesses (and larger businesses too), what potential customers think about you and how they judge you, is often determined by their first impression.

A first impression based on your outward appearance. Things that are evident right away, before they dig deeper:

  • Your store front location (tidy, clean, organized, messy, modern, dated, caring staff, uncaring staff, etc.)
  • Your website (professional looking as appropriate for your type, loads quickly, well laid out and easy to navigate, helpful content that is up-to-date, mobile optimized and easy to view and navigate on mobile devices, etc.)
  • Your social networks (complete profile, high-quality profile photo and cover image, up-to-date information, active with regularly shared content that is helpful and interesting)

2. Always be Reliable

3. Do A ‘Values Check’

Business Core Value

Branding isn’t about your logo; it’s about your message – what you’re broadcasting to the world.

First, check in with your own values: Does the wording and look and feel on your website, social media profiles and materials match up with those values?

Look to make all your messages and images congruent with your values and the world will notice. So establish strong values and be transparent.

4. Start With Your Value Proposition

Branding is an exercise in establishing an impression about yourself to others, but if you start with branding first, you have a very shallow brand.

By contrast, an authentic and compelling brand starts with knowing your personal value proposition. What does your audience need and how do you fulfill those needs?

If you can answer those questions, your branding will be a natural extension from there.

5. Educate Employees About Your Brand

6. Know Thyself And Align

ask yourself why

The most fundamental part of branding is truly understanding who you are so that you can align all of your actions and your environment.

The deeper your understanding of values, vision, and other brand attributes, the better able you are to align all parts of your life consistent with your brand.

You are the most critical part of your branding strategy.

7. Give Great Customer Service and Exceed Expectations

8. Be True To You

Be authentic to who you are, the values you have, and the skills you excel at. Authenticity is imperative to branding success. Avoid pressure to constantly reinvent yourself or overstate and inflate your message.

A simple articulation of who you are and what you are good at – shared succinctly and clearly – will suffice to nail down your brand.

9. Repeat Your Message Again and Again

10. Use Great Photos

Most small businesses are “personal brands,” meaning you are the face of your brand. The days of the boring head shot are done for most coaches, consultants and service providers.

Use photos of you that reflect your personality and style to make your website and brand stand out from the crowd online. You’ll attract your ideal clients and get your message across with less effort.

11. Display Your Brand Colours and Own Logo Everywhere

12. Define Your Niche

NicheYou can’t be all things to all people.

Narrow your target market by either offering a specialized product or service, or by serving a specific demographic.

Related Article: Determining the Perfect Business Niche for You

There’s a reason brain surgeons get paid more than general practitioners!

13. Display Your Back Story

14. Meet Your Audience Where They Are

If you want to be unique, get your branding right. Address your target market in the places they hang out with the message they expect to hear, using the distribution methods and mediums they like.

It’s a simple formula that many do not follow. Your brand is your identity, and once you have that set, you can get creative with the rest.

15. Listen to Your Customers

16. Stop ‘Selling’ And Be Helpful

Overwhelmed Person Holding aHelp Sign

Your customers don’t want to be treated as though they only represent dollar signs to you.

If you focus on being helpful by crafting well-researched social media responses instead of driving traffic, you can give your brand an edge while building trust.

Prioritizing quality engagement through creating meaningful interactions can lead to loyal customers and sometimes even gain brand ambassadors.

17. Network To Start Conversations And Build Goodwill

The way you talk to customers has a big impact on your brand, and nothing delivers customer satisfaction quite like consistently delightful communication.

When you’re thoughtful about the way you convey information to (and receive feedback from!) customers, that yields better results than any splashy new logo or 25 percent off coupon ever could.

Remember to engage local as well as nationalor even world wide customers.

18. Improve Your Culture

The most visible brand you have is your company’s culture. It’s culture that defines your uniqueness and provides you with a competitive edge.

It’s a social and psychological form of DNA that can become a catalytic mechanism. Your company culture is a key element relative to how people “see” your company.

Since it’s your company’s soul, it’s worth paying attention to.

19. Grow your Brand with your Business

20. Don’t Get Stuck in the Information Age.

The Information AgeLike it or not, we’ve transcended the Information Age.

Welcome to the social business era, characterized by a growing transparency (some of it unintended) that is revolutionizing the way we do business.

“There’s now a distinct overlap—maybe even a full convergence—between three things that used to be separate.
Your brand, your culture, and your leadership style.”

– Justin Foster, author of Oatmeal vs. Bacon:
How to Differentiate in a Generic World

21. Understand the Convergence Between Personal and Professional.

For leaders (certainly entrepreneurs), their personal brand is an integral part of their business brand; their business is a manifestation of what they believe in: their values, goals, and dreams.

It begins with you. Your personal brand is reflected in the business you create and in the team member you choose, which collectively form the culture of your company. In turn, this culture becomes your brand.

22. Stand out from Competitors

23. Don’t Lose your Confidence.

Confidence emerges from self-belief. It’s hard to be different but it’s even harder to be authentic if you don’t believe in yourself.”
24. Don’t Try to Please Everybody.

The biggest pitfall in branding comes from ‘people pleasing.’ In other words, trying to please everyone. A lot of entrepreneurs believe that they have to serve everybody. If being yourself doesn’t rub somebody the wrong way, there’s something off.

Apart from it being impossible to create a message or solution that caters to everyone on the planet, it’d be untrue to you. You can’t do that while still being unique and authentic. Being your own person means that you’ll naturally repel some people. And yes—that’s exactly how it should be.

“You have enemies? Good.
That means you’ve stood up for something in your life.”
– Winston Churchill

25. Have a Long-Tem Vision

26. Rattle People’s Emotions.

A successful brand rouses emotion. It’s riveting. Yes, even controversial. Brand strategists seek to trigger emotional responses from our right brain, the limbic, primal portion of our minds.

A bit of controversy should be inevitable. Just think of brand wars like Apple vs. Microsoft have staunch supporters on each side. Justin summarizes it perfectly: “If you cannot generate emotion, there is no brand.”

27. Continue to Learn

28. Partner With An Expert

Finally, nothing beats getting outside feedback from a branding expert to get clear on your reputation, values, brand and how to best articulate your business and services to your clients.

Conduct an audit of your brand strategy with an expert and, together, align your next steps for your target audience.

29. Become an Authority in Your Field

30. Gain a Reputation

So what’s your branding strategy?

Properly developing and implementing a branding strategy can have a huge impact on the success or failure of your business.

brand-strategy-wheel

Having the right promotional materials, effective marketing messages and visual designs for both online and offline will help you increase sales leads and sales conversions.

If you market with sales letters, fliers, brochures, catalogs or on the Internet, then the message you are sending through your corporate branding, product branding and promotional materials must make an impact.

A common mistake many people make in marketing is not understanding who their target market is, sending the wrong benefit message or no benefit message and then expecting the buyer to figure it out.

Learn more techniques to use to promote your Brand and improve the profitability of your business, check out our proven lead generation system by clicking on this link now.

We are here to help. If you want any help in your Entrepreneurship endeavors, just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Get ACCESS to the best FREE tools and resources for entrepreneurs and business people by going to our tools and resource page or Subscribing to our Entrepreneur Newsletter.

Remember a logo is not a brand. A branding strategy is a vital step in creating your product or business identity.

Talk Soon,
Nicky and Dave

Businesspeople often get confused when talking about their marketing, particularly with regard to brands and branding.

There’s a lot of confusion out there about brands and branding.

What’s a brand?
What’s the difference between your brand and branding?

Well, allow us to clarify things for you.

What is a Brand?

Brand = Branding + Interaction/Experience

Strategies to Improve Your Branding

A brand isn’t a logo. Or a brand name or product name. In fact, it isn’t any one thing.

Your brand is everything. It’s the perception of your company, products, and services in people’s minds. It’s how people think and feel about who you are as an organisation and what you do.

Your marketing and branding clearly influence that perception, but your brand exists whether you actively market your business or not. If you’re out there and people are interacting with your business, you have a brand.

It’s our job to use marketing and branding to manage the perception of your brand – to change the way people think and feel about your organisation and, in turn, change their behaviour.

What is Branding?

Branding is the act of creating a brand.

The Process Involves:

  • Positioning your company or product in the market (carving out your own place)
  • Devising brand strategy (how you will reach your goals)
  • Creating your name (your verbal identity)
  • Designing corporate identity or product identity (your visual identity)
  • Writing brand messaging (verbal and written tone)
  • Setting brand standards (how you keep your brand consistent and strong).

When branding (brand development) is completed, most businesses will not have to undertake the branding process for roughly 10-20 or more years if they worked with an experienced professional.

branding process

In the life of a 50-year business, branding the company occurs only 2-3 times total.

When a company’s brand becomes outdated in 20 years, then you may once again need to take on the branding process. If you create new products or launch new companies, you get to enjoy the exciting process of branding on a more frequent basis.

Branding is Done by:

  • Creating an affinity or emotional connection with the consumer
  • Providing justification for paying a premium price for a service or product
  • Creating loyalty to the product or organisation
  • Demonstrating the quality and benefits of a service or product and the company behind it.

Once the branding process is completed, the word ‘branding’ has no continuing relationship to your brand (unless you work with cattle).

Acquiring loyal customers is what many successful businesses strive for, and that’s what the marketing strategy called branding is all about.

Confusion Around Brands and Branding!

Brand vs Branding

Much of the confusion stems from two scenarios:

  • Branding Consultants with a limited understanding of marketing; and
  • Advertising and Marketing Consultants with a limited understanding of branding.

Consequently, it has confused audiences by coining often self-contradictory buzz-words and using them superficially or out of context. Not surprisingly, the marketplace is left confused and sceptical.

The difference between brand and branding is that one is a marketing tool and the other is an action.

It’s as simple as that.

Branding encompasses much more than the visual realm.

It’s the process of influencing the perception of a business or product, and any sensory experience can be used as a branding opportunity. Audible and emotional communication are very much part of the process. It can play a significant role in forming an impression of a company.

It’s better to implement some level of strategic branding than none at all.

brand-strategy-wheel

By creating a real marketing communication tool you can empower your entire organization to communicate with greater purpose and clarity.

Knowing this enables people to be well-informed, and to impart better understanding, which leads to less confusion, clear communication, and better customer service.

Understanding the difference between brands and branding helps you have a stronger brand because you will be more personally invested in the brand development process.

Your understanding also helps your employees grasp the full significance of the brand, so they learn how to best utilize it in marketing, selling, and supporting your goals and initiatives.

If you’d like to have instant access to even more branding and marketing tips, as well as a way to generate conversion-ready online marketing prospects each month, click here to learn about our done-for-you system.

We are here to help. If you want any help in your Entrepreneurship endeavors, just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Get ACCESS to the best FREE tools and resources for entrepreneurs and business people by going to our tools and resource page or Subscribing to our Entrepreneur Newsletter.

Talk Soon,
Nicky and Dave

Do you have a hobby you wish you could indulge in all day?
An obsession that keeps you up at night?

Now is the perfect time to take that passion and make a living doing what you love.

In Gary Vaynerchuk’s book Crush It!: Why NOW Is the Time to Cash In on Your Passion, you will learn how to harness the power of the Internet to make their entrepreneurial dreams come true.

Online marketing guru Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet. He would know as build his family’s wine store from a $4 million business to a $60 million.

This book is comes in a trilogy of the evolution of social media – the other two are: “The Thank You Economy” and “Jab, Jab, Jab, Right Hook” (read my summary) which are a great read too.

Let’s Begin with My ‘Crush It’ Book Summary:

Build Your Personal Brand

Branding Matters

Developing your personal brand is key to monetizing your passion online.

When you’re selling a very similar product/service/content to someone else, it’s your personal brand and liveability that will set you apart and keep people coming back.

It’s a must to build authenticity through your content.

Your personal brand will help determine which channels you’re going to use to market yourself.

For example, podcasting and video favours someone outgoing. But if you’re shy and lack confidence, then perhaps writing is more your thing – that’s more me.

Summarise your personal brand in a sentence. How are you different?

Create Great Content

To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax.

Quality is a tremendous filter. Cream always rises, no matter how many cups of coffee you pour.

“Talking about what you love brings passion to the table. You come across more credible and entertaining when you talk about the thing you love. You also won’t need a script” – Simon Sinek.

To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.

Great content is what you’re going to pump into your social media networks to draw eyeballs to your blog. It exists as a result of passion plus expertise, so make sure you can talk about your product like no one else.

If you could talk forever about it then you’ve picked the right product. No matter what it is. Stories are a great way of communicating content.

Ask yourself:
“Is marketing/tech/ sport my greatest passion?”
“Can I be the best blogger about this subject?”

The answers should both be ‘yes’.

You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it.”

First, you must know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.

Passion is Everything

“Passion is energy. Feel the power that comes from
focusing on what excites you.”
-Oprah Winfrey

Golden rules for success:
1. Love your family.
2. Work super hard.
3. Live your passion.

You should measure your success by how happy you are, not how big the business is or how much money you’ve made.

If you’re going to live and breath your business and personal brand, you have to love what you do. This is what will set you apart from the rest and make you jump out of bed each morning.

The Internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand.

Storytelling is by far the most underrated skill in business.

Storytelling

Choose Your Platform

When someone re-tweets what you say, they’re saying you’re worth paying attention to. You’re in business to serve your community.

Don’t ever forget it.

AUTHENTICITY:
Being authentic, and being perceived as such by your audience. This relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.

HUSTLE:

Hustle Mode is OnI’ve said over and over that if you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves.

With one exception.

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are.

So Hustle! Without it, you should just pack up your toys and go home.

PATIENCE:

Building a business and success takes time.
You have to live your passion. Think of building a business as a marathon, not a sprint.

You have to love what you do as it’s the only way you’ll keep going. And even if you fail, you won’t have any regrets because you were doing what you loved.

Create Community: Digging Your Internet Trench

Volunteering in the Community

Creating a community is where the bulk of your hustle is going to go and where the bulk of your success will be determined.

Comment on other blogs and get a conversation going. Link back to your content. Also, comment when people reply to you.

It’s the quality of the conversation and community that matters most.
Not the numbers.

Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals. Reactionary business allows you to make a couple of crucial moves when the landscape starts to change.

Legacy is Greater Than Currency

Legacy is Greater than Currency

“This is why every decision I make I weigh in terms of currency and legacy. Will this business deal make me money? Yes? Good. Will I be proud of how I made that money? Yes? Okay, then, let’s do this. If the answer is no, I don’t go there, ever. Legacy always wins.”
– Gary Vaynerchuk

Follow your passion, not the money.

Now that you’re in the public eye, you have to be careful with how you interact and respond to people. The internet is not very forgiving.

Think through every business decision before you make it. Take a long-term view.

The Time is Now, the Message is Forever

Time Management

The book is only a blueprint for how to act and what to do. But when you read it, the world will already be a very different world. Roll with the changes.

If there’s any message I want you to take away, it’s that true success—financial, personal, and professional—lies above all in loving your family, working hard, and living your passion

The Steps to Building Your Personal Brand

1. Identify your passion.
2. Make sure you can think of at least fifty awesome blog topics.
3. Answer the following questions:
1) Am I sure my passion is what I think it is?
2) Can I talk about it better than anyone else?
4. 
Name your personal brand.
You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is.
5. Buy your user name—.com or even .tv.
6. Choose your MAIN Medium:
video, audio, or the written word.
7. Start a WordPress or ClickFunnels account.
8. Hire a Web designer.
9. Include a Facebook Connect link, Call-to-Action buttons, Share Functions, and a button that invites people to do business with you in a prominent place on your blog.
10. Create a Facebook fan page.
11. Sign up for a Social Media Management Platform –
Buffer or Zoho Social (I love this one).
12. Select all of the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative (vital); the others you can select according to your needs and preference.
13. Post your content fairly regularly.
14. Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment.
15. Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them.
16. Use BlogSearchGoogle.org to find more blogs that are relevant to your subject.
17. Join as many active Facebook fan pages and groups relating to your blog topic as possible.
18. Repeat steps 13 through 17 over and over and over and over and over.
19. Do it again.
20. And again.
21. When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing.
22. Enjoy the ride.

If you like Crush It Book Summary then here is the link, so you can read the full book too.

Crush It By Gary VaynerchukThe book “Crush It!: Why NOW Is the Time to Cash In on Your Passion” gives a detailed blueprint of internet marketing which is not entirely covered in this summary.

If you are looking to be present everywhere on social media, I suggest you should buy this book.

Now the best Entrepreneurs learn how to use attraction marketing effectively. Attraction marketing is the concept of leading with value to attract your perfect prospects to you. We recommend that like us and our mentors that you check out the affiliate program that teaches Entrepreneurs attraction marketing and much much more.

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We are here to help. If you want any help in your Entrepreneurship endeavors, just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Get ACCESS to the best FREE tools and resources for entrepreneurs and business people by going to our tools and resource page or Subscribing to our Entrepreneur Newsletter.

Talk Soon,
Nicky