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By having a strong online presence, you can increase your chances of being found online as per research, about 80% of consumers look for businesses online before making any purchase or sales. If you are considering establishing or boosting your online presence, here are some strategies to help you make it better.
When it comes to a business’s activities online, content marketing is absolutely critical to a digital strategy’s success. In a marketing context, content creation is an aspect of marketing focused on the conceptualization, publication and distribution of content for a targeted online audience.
Now that we’ve explained what a niche is and how to create the ideal customer avatar, let’s briefly discuss what positioning is and how all these notions—niche, customer avatar and positioning—fit together.
You have your niche, the part of the specific market that you want to serve.
You know your ideal customer, their needs and wants.
Now you’re setting off to create a product or solution for that ideal customer avatar in the specific niche. This is where brand positioning comes in place!
Everyone wants to blog—and I get it. I want to blog—and I do blog, pretty actively.
Like anything, blogging comes with some serious pros and some serious cons. I you don’t understand both sides of the coin, you could bite off more than you can chew—and that could take traffic conversions and commissions right out of your pocket.
Who Needs a Customer Avatar?
Short answer: Every business should have a “customer avatar. You may have also heard the term “buyer persona” or “target audience.” It is just different terms for the same thing.
Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone?
The word “marketing” is thrown around a lot these days, and it’s used rather loosely to describe a lot of activities inside of a business.
But I found a definition that’s so simple a school kid can understand it.
Here it is:
Marketing is… made up of all the things you do to attract and sell to the right people who are perfectly suited for whatever you offer…
Today, it’s absolutely essential for your business to have an online presence. By getting your business online you’ll reap major benefits.
Now even if your business doesn’t conduct business online. Your customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Read on to Learn the Reasons WHY You Must Have an Online Presence!