The things to strive for and to have in place as a small business owner is having systems, which any idiot can follow (any employee).

As well as, have someone capable to step into your shoes. This also applies to your tools of trade, car, van etc. Profitability will drop however if your profit margin is sufficient you should survive!

We’ve always been an advocate of starting with ONE traffic source, mastering it, then layering in another—then mastering THAT before moving on to a third source.

But, that said, we want to make one thing clear: your FIRST focus should be creating additional communication streams and …

“The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.”
– Dan Kennedy

Whatever business you’re in, your main role is that of a direct response marketer.

Nothing else is more important than you creating and overseeing marketing to get new customers, and increase the value of the customers you already have.

Ask Yourself: What’s the highest leverage use of my time, and what makes the cash register ring?

Sometimes as you scale up your business, your role can start to change, and you can distance yourself from the front-line marketing. That’s always a big mistake.

No one will ever understand the importance of creating and fine-tuning your business’s marketing like you will.

I came across this list from Dan Kennedy and when reading it I thought  how brilliant it was-and those feelings haven’t changed.

I recommend you print off the list!

If you’re in the Direct Response Marketing game, and you’re not already asking yourself, “what can I do to increase revenue FAST?” every minute of the day. then I urge you to continue reading.

Freelance direct response copywriter Dean Rieck says: “Response is one of the five keys of successful direct marketing. And if you have that, the other four don’t matter.”

Simply put, Direct Response Marketing is designed to provoke an IMMEDIATE response from the customer, through clear CTAs (Calls To Action) and other techniques, in order to generate reactions and feedback while encouraging decision-making.

CTA Email Marketing Tips

That’s all well and good, and to be honest it’s pretty self-explanatory, right?

Which is why we at Easy Online Biz Solutions make it our aim to arm marketers with every single tool they need to market efficiently. Because although this process sounds simple enough, the ins and outs can actually be quite challenging.

Generating a direct response from consumers isn’t as easy as it sounds. Sure, lots of people are taken in by mediocre advertising.

However, if you REALLY want to make the big bucks then you need to master the 10 rules from by Dan Kennedy’s book, ‘No B.S. Direct Marketing- The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing For Non-Direct Marketing Businesses.’

Think of these as the 10 Commandments! Because in order to succeed thou shalt implement them wisely and then thou shalt get results…

1. There Will Always Be An Offer or Offer(s)

NOTHING, I mean nothing, goes out your door without offers.”

To generate a response from your consumers, you need an irresistible offer that is going to urge them into taking action IMMEDIATELY.

  • What will you offer them?
  • Is it going to be of value to them?
  • How will it improve their current situation?

Ask yourself these questions, and NEVER end a ‘conversation’ with your audience without making the offer.

Dan states that you’ll find a lot of businesses get by with ‘implied offers’. They’ll give all their details but won’t ACTUALLY say what it is they’ll do for you.

But what REALLY generates a response is direct marketing that tells the consumer how your product can enhance their life, solve their problems, make their day better, etc. Also the steps they need to take in order to reap the benefits.

THIS is how you make money.

2. There Will Be Reason To Respond Right Now

If you’re unfamiliar with direct-response copywriter John Carlton, I recommend you get familiar right now. A friend of Dan’s, John advises imagining your prospective customer as a gigantic sloth, unlikely to move, with it’s phone out of reach.

You need to think about this sloth when constructing your offer. Is a plain, mediocre offer going to cause that sloth to move, reach out for its phone and take action? Probably Not.

Your offer should generate a direct response. That’s the whole point. I reiterate my point about providing value to your prospects – if you can truly convince them that investing in your product/ service will answer their prayers and satisfy their current desires, then you’re onto a winner.

3. Clear Instructions

Give Clear Instructions

I’d like to turn your attention to Dan’s two sub-rules:

  • Confused Consumers do nothing
  • Most people can follow directions

Anything you put together in your next strategy, whether it’s a flyer, an advert, a sales letter etc, make sure the pathway to taking action is clear for the Consumer…”with high sidewalls (to prevent the prospect from wandering off).”

If you’re currently sending things out WITHOUT clear instructions, STOP. Make some changes.

4. There Will Be Tracking And Measurement

Dan says; “you need real, hard facts and data to make good, intelligent marketing decisions.”

Do you want to make unintelligent marketing decisions? Didn’t think so…

When making marketing decisions, it doesn’t matter what you and your colleagues think/feel, etc. It matters what your AUDIENCE thinks and feels.

“Tracking means accurately collecting all the information you need to determine what advertising is working and what isn’t. Which offer is pulling and which isn’t, what marketing has traction and what doesn’t.”

Ultimately, you’ll be able to know what your ROI is for each dollar. As long as you get systems in place to capture all the data you need, and make the time to get a thorough analysis underway.

Then what seems as a confusing drag will start to become profitable and easier the more you do it… Especially if your employees have a tendency to become lazy with or confused by the whole concept.

“From now on, ye shall spend no dollar without tracking ROI.”

5. Branding As By-Product

Strategies to Improve Your Branding

If you’re the CEO of a giant company that is recognized worldwide, then by all means invest in brand identity. If you’re an entrepreneur investing your own capital, then take Dan’s advice – “focus on response and sales.”

Sure, you may actually build your brand without knowing along the way, which is awesome. But don’t spend time doing it on purpose. Dan states that there are many types of direct response ads that are designed to motivate qualified leads to step forward and take action, that succeed WITHOUT branding.

All they need is a clear CTA and BAM, sorted.

6. There Will Be Follow-Up

Relationships are all in the Follow Up

There are fortunes in the follow-up. Most marketers make the mistake of only following up with a lead on ONE occasion.

But to be a SMART marketer, you need to build out a way to  continue this follow-up with your prospects.

Imagine somebody refers you to one of their closest friends. Or a business fellow, perhaps. What are you going to do? Simply say ‘thanks’ and move on?


You speak with the person who made the referral, and you ask them for their closest friend or business fellow’s details, so you can approach them personally.

Start up a sequence that involves a (SMS or Facebook) message, letter or email, with something free and valuable that is going to kickstart this new relationship.

No response? Send another message, letter or email. Keep at it!

7. There Will Be Strong Copy

I love this quote from Dan: “you can’t send a shy, timid Casper Milktoast guy out into the street to knock on a door of a home or walk into a business and beg in nearly a whisper for a few minutes of the prospect’s time . So you can’t do that with ad, flyer, letter or postcard either. Send Arnold Schwarzenegger instead.”

In a nutshell, your copy must be compelling enough to get your prospects to take immediate action.


Your vocabulary choices should aggravate your prospect’s problems so much so that they can almost FEEL the pain, and then soothe them immediately with whatever it is you’re offering, and how it can solve their issue.

Think about your audience.

Speak to them like they’re human beings which they are. Do this in a conversational tone that hooks them in with power words, packs a punch and sticks in their mind.

For A Limited Time!!!

“Multi-Million Dollar Copywriter unveils his deadly copywriting Secrets that will help you print money right before your eyes!”

MLSP Copywriting Secrets VideoNOTE: For further information on kick-ass sales copy, I urge you to read another of Dan Kennedy’s books “The Ultimate Sales Letter.”

8. In General, It Will Look Like Mail-Order Advertising

Dan says that David Ogilvy once admitted: “only direct-response guys really knew what they are doing” and that his guys were guessing.

Who would you copy?

Bill Glazer is a ‘master’ at using mail-order newspapers and magazine advertisements that show clear calls to action. Next time you construct an offer, flip through the file for inspiration.

9. Results Rule, Period.

From this moment forth, you are (if not already) completely, wholly, ultimately results-driven.

Nobody EXCEPT your customers is going to put money into your business and personal back account. NOBODY ELSE. All that matters is what your customers think.

If you make sales, then your strategy has worked. If it doesn’t make sales, scrap it.

Agile Results Method

10. You Will Be A Tough-Minded Discriplinarian And Keep Your Business On A Strict Direct Marketing Diet For At Least Six Months

Last but not least…
Think of this as a regular diet.
Cut the crap. Purge the junk.
Stick to a new regime guaranteed to get results.

If your new business diet consists of mothing but the previous nine rules. I promise you that your direct response marketing efforts will pull through. Don’t let anything toxic strip through the crack.

As Dan says, “anything that doesn’t conform to the prior nine rules, do not let it in at all. Just say no. And bar the door.”

So keep in mind whatever business you’re in, your main role is that of a direct response marketer.

We are here to help. If you want any help, just Messenger us (Private Message Us) at our Facebook Messenger link –

Talk Soon,
Nicky Cane

How would you like to grow your email list 10X faster?

Content upgrades are one of the biggest breakthroughs that marketers all across the world are raving about, and they result in huge subscriber increases.

What is a Content Upgrade?

A content upgrade is a lead magnet (or opt-in bribe) created specifically for a particular blog post or page. It only works if only if it’s something your audience really wants and it’s directly related to the email/blog post.

Creating a content upgrade usually takes less than an hour but coming up with the right idea can be a pain.

If you don’t want to waste hours trying to come up with the perfect idea, you are in the right place. In this article, we’ll share with you 23 easy content upgrade ideas to help you get past the “idea generation” phase.

Here we go…

23 Content Upgrade Ideas

1. PDF Blog Post

Creating & Editing PDF

Without a doubt, this is the easiest upgrade to offer. All you have to do is save your final draft as a PDF and provide it as an upgrade.

It really is as simple as that. Because if your content is truly valuable, your readers will want to go back to it time and time again.

2. Infographic

Here’s a great content upgrade idea: transform your blog post into an infographic for your readers to use and share!

Why? Because infographics are “eye candy”: they’re attractive and easy to understand. Plus, if your subscribers share it on their blog or on social media, you’ve got the added bonus of valuable backlinks and shares.

Infographics are a lot easier to create than you might think. Check out Visage, SnappaPiktochartEasel, and Canva to quickly and efficiently build your own.

3. Mini eBook

Are you writing a series of posts about one overarching topic? You can string together the series into PDF format, and offer this mini eBook as a content upgrade on each of the blog posts in the series.

The focus here is on the word mini. Don’t get too carried away by adding a lot of extra content… lengthy eBooks can be overwhelming for the user to consume.Create an EBook Training

4. Printable

You want to provide something that your reader can print out and either stick up, keep in their diary or pin to a noticeboard. Something inspiring that will remind them to stay “in the zone.”

This could be anything related to your blog post, from diagrams, inspiring images, desktop backgrounds or motivational quotes.

5. Cheat Sheet

A cheat sheet is another super simple content upgrade to offer. Used in the right context, it can also be a seriously effective one. It puts together all the most important information related to a post in one handy package.

There are some great tools to create checklists. We love ForgettSweetProcess, and Checkli.

6. Templates

People love templates. They make their lives so much easier! And templates can come in so many different forms… email templates, budget templates, business card templates etc.

7. Scripts

Similar to templates, scripts are great because they help your visitor when they’re stumped for what to say.

8. Formulas

cooking by the recipe - Social Media Marketing Plan

Formulas are awesome as they allow readers to adapt your information for their own needs. Think of it as a recipe for success, rather than a “fill-in-the-blank”.

9. Checklist

Checklists are ideal for “how-to” or longer (4,000+ words) posts that can be cut down into easier chunks.

This could be a step-by-step printable list, a set of materials needed for a project, or even some top tips taken from a large guide.

10. List of Resources

If your post has a heavy focus on tools and resources, creating a master list linking directly to each of them means that readers don’t have to search out each tool on their own.

11. Tool Kit

Does your blog post cover a list of tools and resources? You could package that list of tools and resources into a PDF tool kit, and give it away as a content upgrade.

12. Transcripts

When featuring interviews, podcasts or videos in your content, offer a transcription of the recording as an upgrade.

It takes next to no time to do, and you can even hire a transcriber if you don’t fancy doing it yourself. Rev and Fiverr are two great resources.

13. Bonus Content

Looking for an easy way to make a content upgrade? If your post includes a list, just slice the list in half and provide the other half as bonus content. Simple!

14. Spreadsheets

These are an excellent content upgrade if you want to give your readers something more manageable to work through.

15. Video or Audio Recording

Why Video

If you host webinars, informative videos or interviews, it’s useful to offer a recording as a bonus.

People digest information in different ways. Providing a recording of you talking through the content with additional bits of information could be seriously appealing to those that learn better through audio.

Try out Audacity as an audio editing tool and iMovie or Camtasia for video editing.

16. Case Study

Online Business Case Study

Finding out other people’s success stories is always appealing.

So why not write a case study on an influential person in your field, telling your readers how they go to where they are now?

You could even share your own success story!

17. Quick Start Guide

When you’re teaching something complicated, it’s worth simplifying it. People just want to get started quickly and easily when trying something new.

18. Full Guide

If you want to offer something more than just a starter guide, then build a comprehensive one that takes the reader through every single step.

It’s perfect for the more complicated posts.

19. Report

If you are an expert in a subject and have carried out extensive research into it, your content upgrade could be a report that’ll educate readers.

20. Free Trial

When selling a product or a service, a free trial, sample or consultation service can be an excellent upgrade to a piece of content.

FREE Trial Today

Although it isn’t necessarily content itself, it’s a seriously valuable bonus for your reader who is already interested in what it is you have to offer.

21. Free Course

Or, maybe you want to give a full course away for free? This one is perfect if you want to be considered as an expert in your field.

Your free course could be a number of things: a series of videos, or an e-book for starters. One really effective format is an email course.

22. Email Series

Rather than an actual email course, you could also set up an email series in line with your content designed to inspire, entertain or educate over a few days.

23. Challenge

A challenge could be a mini project for the reader to take on. It could be a little reminder, or an ongoing task for them to invest time into.

The brilliant thing about this upgrade is it also offers the opportunity for community engagement: you could create a hashtag for them to share their progress on Twitter. Also, deliver reminders on each day (Email Autoresponder) of the challenge.

Comfort Zone Vs Challenge

This list is meant to inspire you.

If you have never created a content upgrade for your blog, stop wasting time trying to find the perfect idea. There is no one perfect idea.

To find the perfect content upgrade for your content, you will need to create a lot of different variations and keep testing them until you find the ones your audience likes.

It is hard work but it pays off very well. Now, before you leave this page, we want you to pick a content upgrade idea and get to making your first content upgrade right now.

We are here to help. If you want any help, just Messenger us (Private Message Us) at our Facebook Messenger link –

Talk Soon,
Nicky and Dave

P.S. Combine these content upgrade ideas with great copywriting!

For A Limited Time!!!

“Multi-Million Dollar Copywriter unveils his deadly copywriting Secrets that will help you print money right before your eyes!”

MLSP Copywriting Secrets Video

If you have been in the SEO game for a while, you will agree that it has many different aspects. One thing that no one can ever say about SEO, however, is that it is boring. Things are constantly evolving as search engines start to get better at their jobs.

The top SEO professionals, therefore, need to always stay on top of their game. Which is something that can sometimes be easier said than done, especially when you have a long to-do list. Do you focus on optimizing for voice search? Or should you be focusing on ranking well locally instead?

Wouldn’t it be great if you had some kind of cheat sheet that you could work with? Our friends over at SEO Tribunal thought so and so they compiled all the basic facts to create the ultimate infographic cheat sheet.

With it, you will learn just about everything you could possibly want to know about SEO and search engines, and a whole lot more besides. If you are looking for factual, well-researched information that will help you make the most of the various trends, this is a good place to start off with.

To begin with, you will learn a little about the history of search engines. You will learn which one is most popular – something I am sure you won’t need even to google. You will learn about their market share and the evolution of search engines.

All of which is extremely interesting, but most business owners would want a lot more besides. You’ll get it. The infographic explains what it takes to rank well in general and local searches. You can use this guide as a way to check that your own strategy is up to scratch.

Learn about the top SEO tools for 2018 and see whether or not you might be able to make use of them yourself. Finally, everything is wrapped up with a list of those companies who are crushing SEO. You get the tools and the inspiration to help you start working towards similar results.

It’s just never been quite this easy to understand the world of search engine optimization.

Talk Soon,
Nicky and Dave

P.S. If Your Blog Articles Aren’t Ranking Find Out How with this Online Course. Dominate Google Now!SEO Secrets Make More Money from Free Google Traffic Course

If you rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences – both good and bad – of the fact that SEO is always changing.
Here’s an Infographic with 72 Stats so you can Understand SEO in 2018.

Your brand is a window into the heart and soul of your business and should, therefore, be taken very seriously.

Businesses spend a lot of time and money getting a brand established. The harsh reality is that a simple branding mistake can sabotage even the most popular brand in the world.

All branding mistakes are not created equal. When you’re just starting out, repercussions can be much more serious than that of an established business, because chances are, there’s no brand loyalty to fall back on.

For many of your potential customers, the mistake is often the only thing they know about your company, which could stunt growth before it can even start.

Below are the most common branding mistakes that could kill your brand. So avoid these…

1. Not Hiring a Professional Designer.

Nothing can hurt your brand worse than an amateur looking-looking logo.

No matter if you feel OK with the logos of your graphic standards of your brand, it’s always worth taking the time and spending money to hire a professional graphic designer specializing in branding and logo development.

Know why going cheap on your branding is one of the worst mistakes you can make? No. Read this blog article from here.

Ask your designer to create a brand style guide.

A brand style guide is: a simple rulebook of your company’s preferred fonts, colors, imagery, logos, and other visual assets. A complete style guide goes beyond design assets, and also includes a set of standards for your brand’s values, voice, and written elements.

Having a style guide in place is a handy way to make sure you’re presenting a consistent, cohesive message in all the places your brand appears. Think of it as an insurance policy for your brand.

2. Inconsistency Across Different Platforms and Mediums

What's Social Media Marketing?

By presenting a consistent identity to your audience fosters a sense of trust and comfort for consumers, and can go a long way in building an easily recognizable image for your company.

You must follow the brand’s style guide on all your marketing campaigns across different channels, including your website, social networking profiles and printed materials.

Managing brand consistency across all marketing channels sets you apart from your competitors and helps you to accelerate the growth of your brand. A consistent identity for your brand will not only foster a sense of trust and comfort for potential customers, but it also plays a vital role in influencing your customers’ purchasing decision.

This isn’t to say you should slap your logo on everything and just call it a day – to align your visual identity in an efficient, reproducible way, you need a brand style guide.

3. Relying Too Heavily on Design Trends

Keeping up with the latest branding and design trends is a great way to make sure you’re presenting your company in a fresh, contemporary way, but there’s a big difference between modernizing your brand and losing your core identity in pursuit of the hottest new thing.

It can be easy to get swept up in what looks cool at the moment, but remember that your brand will likely need to weather multiple waves of design trends without looking dated. If you commit too heavily to a trend that turns out to be a ephemeral blip in the greater design landscape, you risk making your brand look dated — fast.

As a general rule, use design trends as a source of inspiration, but don’t rely on them too heavily when planning your next big redesign.

4. Straying Too Far From What Made you Successful in the First Place

If you’re considering a brand redesign, don’t stray too far from what made your brand successful and distinct in the first place. You want your current audience to recognize you post-redesign. Big, abrupt changes can alienate even loyal fans of your brand.

There’s no better cautionary tale than Gap’s now-infamous logo redesign blunder. In 2010, the casual clothing retailer scrapped their classic square logo in favor of a drastically different, decidedly minimal new direction:

gap_logo rebranding floop

According to a Gap spokesperson at the time, the radical design shift was intended to transition the brand’s image from “classic, American design to modern, sexy, cool.” Unfortunately, that’s not exactly what happened.

The logo was poorly received. The backlash against the aggressive change resonated throughout the internet, and less than one week after the new logo was announced, Gap decided to go back to their roots and re-adopt their original blue box logo.

The Lesson: recognize your company’s core image and values, and keep them at the forefront of your mind during any redesign process.

5. Attaching Your Brand to the Wrong Things

When it comes to branding, more is not more. In other words, use your company name and logo selectively and sparingly – especially when it comes to branded products, sponsorships, and events.

When you attach your brand name to something, it should reflect and be compatible with your brand’s values and voice. When a brand partners with another company or product that doesn’t directly relate to or mesh well with their own message, it can seem inconsistent and untrustworthy to consumers.

The Lesson: choose your own brand affiliations and products with care.

6. Not Thinking About How Your Brand Will be Received Globally

Number 1 in the World

When crafting your brand message, make sure you take into consideration how it might be perceived around the world.  Like it or not, your message is global.

Even if you’re not currently a company that operates internationally, it’s still worth knowing if you’ve inadvertently created an offensive brand message that could make scaling your brand globally problematic.

The last thing you want your brand to be associated with is ignorance or ethnocentricity. The best way to welcome customers from a myriad of backgrounds is to:

  • Use language everyone can understand
  • Invest in reputable translation services
  • Practice cultural sensitivity
  • Be inclusive and respect feedback from all
  • Do you research when venturing into unknown territories

So view your content not only in terms of how your target audience will see it but also the rest of the world. Keep in mind there is no “one-size-fits-all” approach to global branding.

Something that works in one place might spell absolute disaster for your brand in another location. If you think you might one day want to take your brand global, it’s best to sniff out potential issues in advance — and be prepared to localize your message.

7. Using Copy That Doesn’t Accurately Describe Your Brand

To position your brand in a way that distinguishes you clearly from your competitors, you can’t rely on the same buzzwords everyone else is using. Find one thing that makes you truly unique, and run with it.

But be wary of going over-the-top. For example, if the product or service you’re offering doesn’t truly revolutionize the industry, don’t use “revolutionize” in your brand message. Find something that’s unique and accurate.

When it comes to writing good brand copy – if you aren’t in a position to hire a professional copywriter (try someone from Fivver) then use this old advertising and sales trick: Focus on benefits, not features.

Control Your Prospect’s Mind thru the Deadly Art of Copywriting with FREE Training where “Multi-Million Dollar Copywriter unveils his deadly Copywriting Secrets that will help you print money right before your eyes!”MLSP Copywriting Secrets Video

8. Using Vague Copy to Describe Your Brand.

Too many brands fall victim to poor copywriting that doesn’t accurately define the company. Using vague copy to describe your brand can be a major setback when it comes to positioning your brand in the market and distinguishing yourself from the competitors.

To make your brand stand out, understand the one thing that makes your brand unique and explains it clearly and accurately.

While it’s always difficult to be succinct, you can always follow the age-old marketing advice to good copywriting – focus on benefits, not features.

Below are a few more tips that you may find helpful when describing your brand:

  • To make a positive perception, get to know what makes your customers tick, and try to tap into their psyche.
  • Avoid language that’s repetitive.
  • Use a conversational tone of voice that reflects how your customers actually speak.

9. Neglecting Public Perception

The public’s perception of your brand might not be the rosiest, but instead of chalking it up to bad luck or pointing fingers, it’s time to get serious about turning that frown upside down.

Run polls, gather feedback, conduct research, create some positive media, whip up a great new campaign idea or head back to the drawing board. Just be sure to steer the ship in the right direction before it hits a giant iceberg.

10. Ignoring a Crisis Instead of Owning-up

Crisis management is a huge facet of how a brand is perceived by the public. Equifax, anyone? Or how about that Kylie Jenner Pepsi campaign?

All too often, these types of disasters can have long-term impacts on a brand. And while the right infrastructure should be put in place to minimize potential mishaps. For the ones that slip through the cracks, addressing the situation properly becomes a brand’s only line of defense.

And the best thing you can do is own up to it by showing some humanity. So throw yourself into the flames instead of sacrificing the well-being of your customers.

Even a single mistake can derail your branding efforts. If it’s not fixed sooner than later, it can be harder to reverse your branding efforts. If you catch yourself doing any of the above mistakes, you need to make sure to fix it before it starts eating at your brand.

What branding mistakes have you witnessed that you would include on this list? Please share them with us in the comment section below.

We are here to help. If you want any help with any branding issues, just Messenger us (Private Message Us) at our Facebook Messenger link –

Talk Soon,
Nicky & Dave

Successful Entrepreneurs know that the lifeblood of their business is found in making the right connections.

Whether it is for potential business alliances, sales, marketing, supply chain management or just to escape the loneliness of being a solo entrepreneur. Making connections is vital for business growth.

For those of us that are extroverts, this may come easily.

For many, it may not be so easy. Our intention today is to help you make networking an rewarding part of what you do to strengthen you business.

The 14 Key Factors to Successful Networking are:

1. Start with a Plan

All good businesses start with a plan so why wouldn’t the area of networking get the same attention as other parts of your business planning?

Often this area is left to chance or happenstance. You must not do this!

Instead ask yourself these the following questions:

  • Who would I need to connect with to be wildly successful?
  • What groups, individuals or companies could be most beneficial to my future business?
  • What will help me to grow as an entrepreneur?
  • How can I connect with them?


Write down your answers and then prioritize what your networking activities with be in the course of a day, week and month. Incorporate your activities into your calendar and commit to a plan with a timeline.

2. Become your Best Self

First, identify the ideal person (customer) you would want to do business with from a character, philosophical and principled perspective.

Your Self Image from Negative to PositiveSecond, become that person. We attract who we become.

To have an ideal network, first become your ideal self. Work harder on yourself than your job. Life is never about what we get; it’s about who we become.

When networking, don’t ask yourself, What am I getting? Keep in mind on who you’re becoming instead.

Third, connect to people with similar interests using all mediums. The best thing you can do is grow your social media network while working hard on becoming the ideal person who you want to attract.

As you become more attuned and grow your online audience, you’ll attract incredible people who are ideal for your long-term business relationships. When it does, you’ll be the right person in the right place with the right network.

3. Give Back

For Nicky, wearing a nametag and chitchatting at networking events feels like the dreaded public speaking class in high school. It fills me with dread, and often makes me feel like a sleazy car salesman.

If you’re not the networking, nametag-wearing type, then use the back-door method. Everybody knows somebody, and it’s great fun to give back to your community.

Community Smiling

Get involved.

Don’t just donate money or attend a stuffy fundraiser dinner. Roll up your sleeves and serve. Word-of-mouth spreads.

Community involvement for a Business can be a situation in which everyone wins.

4. Make a Life-Changing Introduction

Your entire world will change when you learn that networking is not about building your database but about it being the gateway to another great relationship.

So every time you meet someone new, you should ask yourself: Whom can I introduce this person to that could change their life?

Closing the Deal Hankshake

This goes so much beyond having a scorecard for business or personal favors; it instantly deepens the personal relationship, which is the foundation of an awesome network.

 5. Be Selective with your Efforts

As a business owner, time is the most important commodity that you have so be judicious of where you spend your time. Look for events that feed your business and mind.


Utilize social networking strategically. As social media grows, so does the spam and self-promotion attempts. Be strategic in your outreach and target your efforts towards connections that will help your business grow.

 6. Apply the “Hostess Principle”

So you are finally at an event and are armed with your elevator speech and a pocketful of business cards. Your name tag is on the upper right-hand side of your suit or dress. It’s time to do a quick sweep of the room and see who you want to meet.

This is where the “hostess principle” comes in…

Walk up to the person or small group and gracefully stick out your hand to introduce yourself. The key is to act as if you are the convener of the event and it is your job to make everyone comfortable.

If you approach it with this mindset, you will be amazed at how comfortable you will become and how comfortable others will be. The same principle holds true for connections made via phone, linked in, email or other ways.

A hostess puts others first and generously gives to make others feel comfortable.

7. Meet Strangers

Networking Coffee and LunchOne of the easiest ways to meet new people is by taking strangers out to coffee, or lunch. This strategy can be employed by anyone even if you have almost nothing to spend.

We have also found that you can get to know people much better this way than any other networking format. Plus, it’s super affordable.

8. Make a Real Connection

The goal is not to get as many business cards as you can, but to make quality connections. It is important to be genuine and honest. The fallacy of much of social media these days is that it keeps us all connected.

A connection is not bad but it is not a relationship. It is a relationship that sustains a business for the long term.

To develop a personal relationship it takes face to face communication, nurturing, and time.

You need to be personal as people do business with people.

As only talking business when networking can make you come off as overallyperfessional and very sterile which makes it harder for people to bond with you.

friend circle

If we get a client from a networking event, one that has never read our blog posts has never received my newsletter, it’s because we’ve established this special bond during our first meeting.

We might have shared our story, discovered a common hobby/ interest or felt like we were a good fit based on our conversation that wasn’t strictly business related.

9. Give Instead of Take.

We try to provide as much value as possible to people in my network without asking for anything in return.

In the beginning of a new relationship, you have to earn the right to have a genuine relationship. The only way you can do that is by giving an insane amount of value.

Give Value Give Value Give ValuePay it forward by helping others to achieve success

You will only be as successful as you help others to be successful. Help others to achieve. This might seem like an old-fashioned notion but this really works to create better relationships and loyalty with your network.

You can do this by introducing them to potential clients, recommend them, offer help and suggestions, and send business their way.

It is most important to do this when you are not looking for something from them. Be sincere and care about their well-being. This is what will set you apart.

10. You Need to Listen

Networking is not about you! Yes, in the end the main goal is to get new business. But business is based on trust. So if you go to these events and all you do is talk about yourself and how great you are, no one will be interested.

We all love to be listened to, it’s part of being human.Listen to your customers

Rudolf Klaus, the king of Effective Networking has said you don’t have to be a small talk guru. You just need to be a good listener.

When we found out this we were so relieved. Try it out! It’s liberating.

11. You Need to Follow Up

Make it a habit to follow up with people you meet offline and connect with them by phone, on LinkedIn or through messenger.

Relationships are all in the Follow Up

You can send them a resource, follow up on a discussion you had or introduce them to one of your connections that you think might be a good fit.

Be helpful, not salesy!

12. Do the Work – Build and Keep your Network Current

It is so easy these days to build contacts and connections with Facebook, LinkedIn, and Twitter. LinkedIn has become the sophisticated rolodex for business professionals. Use it often to update, share, congratulate and connect.

No fairy godmother will wave her wand and give you quality, reliable contacts in a short time. You can get rich quick (winning the lotto), but nobody gets wealthy quick.

Having a great network is wealth. Creating an extensive valuable network will not happen overnight or even quickly. You can speed things up attending the right kind of events.

Just attending an event will not create a network.

You must still do the work: Reach out, be social and have sales skills. The right event can exponentially enlarge your network quickly and solidify your contacts by following up frequently and staying in touch.

13. You Need to be Consistent

Networking is marketing. And you need to market your business all the time, even when things are going well.

Think about it…What if you loose that one big client?

So book your networking events into your schedule and make a commitment, just like you commit to publish x number of blog posts per month, etc.

14. Have a CRM

A Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.

This is an essential tool that can be the difference between a broke business owner, and a 6-Figure Pro.

Aren’t you ready to GO PRO?!

It’s time to secure and deploy the secret weapon of every 6-figure business owner.

MLSP CRM System Banner14. You Need to be Consistent

Networking is marketing. And you need to market your business all the time, even when things are going well.

Think about it…What if you loose that one big client?

So book your networking events into your schedule and make a commitment, just like you commit to publish x number of blog posts per month, etc.

The networking gives you many rewards. Master this important skill set and new business doors will fly open for you. You will be enriched by the relationships you make as you help others to achieve their goals while meeting your own objectives.

Networking is essential.  Get out there and build your network.

Remember that your net worth is only as good as your network.

We are here to help. If you want any help, just Messenger us (Private Message Us) at our Facebook Messenger link –

Talk Soon,

Nicky and Dave

After attending my third networking event of the week (last week), I realised that networking is one of the most valuable uses of my time in terms of return—and not just in monetary terms.

Networking is free, most of the time. It’s rooms full of like-minded individuals, and if you go to the right events they are people that you can work with or learn from in some way.

Of course, you do get the odd event where people just end up trying to sell something. But I’m very glad that I’m coming across this less and less.

Most of us recognise that networking is beneficial to our businesses and careers.

Yet for some reason, we only think of its benefits in the short term – when job or consultant hunting. However, connecting with other professionals can help with every aspect of career or business development.

So invest in these relationships – don’t just reach out to other professionals in times of crisis.

Let’s take a look at these 11 Benefits of Networking:

1. Makes You More Visible

seeing is believingWhat many professionals fail to understand is that the fight for visibility and standing apart from competition does not end once you get the job. In fact, making yourself more visible in the workplace is not only harder, but it also requires a lot more skill.

One of the advantages of networking is that it helps you become more visible because you become that one person that knows everyone and can be asked to make introductions or provide insight on prospects, associates etc.

Related Article:
11 Benefits That Community Can Have On Your Business

3. It Allows You to Help Others

Overwhelmed Person Holding aHelp Sign

One of the most important benefits of networking that people tend to overlook is that it allows you to help other people.

Granted, our motives in the professional world are rarely altruistic, but helping someone else with their career goals can be truly rewarding.

What’s more, helping out a professional connection means that they’ll owe you one, which essentially means that by making introductions and helping other people connect, you are basically paving the path for your professional success.

4. Exchange Fresh Ideas

Most of us try to stay up to date with changes in our fields either through continuing our education or via reading up on industry news. But there’s a wealth of knowledge out there which you can gain access to by simply talking to other professionals in your industry.

The power of Masterminding in Entrepreneurial Networks is critical to staying in touch and being progressive.

WATCH VIDEO Where Mark from Lean Engineering explains how key it is to attend regular Meetups with other Entrepreneurs. He explains how it  helps to keep him sharp and in touch with trends and business strategies.

So why not Join a Meetup Group in your area!

For those in the Gold Coast & Brisbane Area you can Join any of our Work from Home Entrepreneur Meetup Groups:
Brisbane, Australia –
Gold Coast, Australia –

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5. Allows You to Express Opinions

everyone is entitled to my opinion mugA professional network is there to share opinions about the industry and exchange information. You can discuss industry related matters that you have been thinking about and ask for advice whenever you reach an impasse.

Having this kind of support system is one of the many advantages of networking and it’s why people are encouraged to take an active role in building their network.

Be careful not to overshare and keep getting constructive feedback.

6. Expands Your Support Network

Benefits of Networking to YouAnother benefit is that it helps you build a support network that can assist you at every stage of your career.

Let’s say that you are interviewing with a company; in an open network there will be someone who’s gone through the same process in the past which means that they can give you advice and tips on how to conduct yourself and what to expect.

The is true when you are trying to approach a new prospect. An open network can mean getting tips on what the prospect likes and what the best tactic to approach is.

7. Can Help Get You Promoted

Get Promoted - Go Up the Corporate LadderAccording to many studies, having an open network is a predictor of success and it ensures promotions and salary increases. Remember that connecting with other professionals gives you insight and makes you more visible, attributes that any boss values and looks to reward.

The key is to use your contacts wisely and to be smart about how you carry yourself in the workplace.

Remember that if you’ve been contacted by a recruiter about a new position you can use the offer to leverage your current position. The chances are that your boss will learn to appreciate you more once they know that you are in demand.

8. Boosts Your Self-Esteem

Self Esteem- The Importance of Feeling Good

It may not be the first thing that comes to mind when thinking about networking benefits, but the boost to your self-esteem is something to consider.

By getting to know people and being asked about your opinions/ideas and being asked to introduce people can be quite the social thrill. It’s exactly what you need especially if you are an introvert who’s looking to advance themselves in a cut-throat business environment.

There are many methods and techniques to get over your initial shyness and actually start talking to people, but the important thing to remember is that it can be done on your own terms.

Networking is something anyone can achieve as long as they set their mind to it.

9. It Becomes Your Resource

ask yourself whyYou probably have tonnes of questions about your industry that not even Google can help you with. Talking to other professionals (and this includes colleagues) can help you resolve these questions.

Your professional network essentially functions as your resource because as the old adage goes two minds are better than one. Having these connections means that you can tap into their knowledge whenever you need to and they will feel inclined to give you access.

online business strategy sessions banner10. Influence Things Positively

Sometimes all our careers need is an influencer who can help things go our way and that’s what a professional network does a lot of the time.

It puts in a good word and applies pressure whenever it’s necessary. It’s an aid in helping you achieve your goals, and this is precisely why taking active steps towards building and maintaining a network is essential.

A professional network can help your career in many ways including getting a job, promotion and even leveraging a raise. However, to achieve all of that you need to step outside your comfort zone and start connecting with other people in your field.

Remember that you can’t just build the relationships, you need to maintain them by following up and keep up with all of your connections.

11. Networks Done Well Make You Happy.

Truly Happy And Fulfilled Life

Kathryn Minshew (CEO and co-founder of The Muse) wrote: “Networks are powerful, and when done right leave you surrounded by a core of individuals who are all rooting for your success and happy to help you.”  So true.

Networking is essential.  Get out there and build your network.

Remember that your net worth is only as good as your network.

What is your chosen method of networking?
Let us know in the comment section below.

Talk Soon,