Most of our sister company ‘Find Net Solutions’ clients have 24/7 Security & Monitoring by using Spam Assassin software. Which gives great peace of mind to the clients & for their website & hosting administrators.

I have been getting the question: “How do I check if my email address is on a SPAM Blacklist and how can I get unlisted?”

If you send emails to your client list you should be terrified to end up on one of the blacklists. When you’re on the email blacklist, you’ve got nothing. No deliverability, no credit, no opens. You’re stuck in whatever spam folder “they” decide to dump you in.

At the end of last year I talked about:Why it’s important to clean your email list regularly.’

Once you have cleaned your email list you properly found that you had at least a few dead leads.

Now, your subscribers were probably not dead on arrival. As the list owner, it’s imperative that you evaluate what’s causing the drop-off in interest, so you can fix the problem.

Causes of Decreased Email Engagement include:

  • Silence: You left them hungry for content by not sending emails.
  • All SELL but NO Value: You sent out nothing but promotional emails and didn’t create value for your audience.
  • Missing the Mark: Your content didn’t resonate with your audience.
  • Overwhelm: Your subscribers get too many messages and yours didn’t stand out.

What You Want To Do Is…
Get your subscribers to tell you what they want, what they really, really want!

Whether you missed the mark during your initial email campaign, or you’re re-engaging after a long absence, it’s important to understand what your audience does want.8 Emotions That Drive Us To Buy What We Want

It’s not hard just ask them…

Send an email asking your subscribers why they signed up, and what kinds of information, content, and insights you can offer that will make them stick around.

If you want to test specific hypotheses, use a survey.

Or offer personalized 15-minute consultations to 10 people in exchange for them letting you interview them for five minutes.

Conduct research on what your audience wants and what your competitors aren’t providing to find the sweet spot for your message and content.

This will keep you on the right track!

Assess what’s gone wrong, engage to find out how you can provide value, and finally take a data-driven approach to relaunch your email list with a new email campaign or follow up.

By engaging smartly with your list can turn your email into a highly profitable customer channel for the long run.

Want More Help with Your Email Marketing?

Reasons to Use Email Marketing

We are here to help. Get ACCESS to the Best FREE Tools and Resources for Entrepreneurs by going to our Tools and Resource Page or Subscribing to our Entrepreneur Newsletter.

The best Entrepreneurs learn how to use attraction marketing which is the concept of leading with value to attract your perfect prospects to you. Which is important when doing Email Marketing effectively.
We recommend that like us and our mentors that you check out the affiliate program that teaches Entrepreneurs attraction marketing and much much more.
Check it OutIf you want any more help then just Messenger us (Private Message Us) at our Facebook Messenger link –
In the next article, I will talk about how you can re-engaging a cold email list.
So keep your eyes peeled!

Talk Soon,
Nicky Cane

Now we have been asked:“Why it’s important to clean your email list regularly.”

Being proactive in your email list cleaning is an essential part of any successful email marketing strategy because without it by the time you discover that you have an issue with email hygiene it’s generally too late.

How do you know when it’s time to clean your email list?

Well, you can usually see the first warning signs in your email marketing statistics. Just login into your Email Marketing Service Provider (aka Mail Chimp or AWeber) and see if you have any of these following problems:

  • Reduced open rate
  • Reduced click through rate
  • More unsubscribes
  • More spam complaints

All of this adds up to one big red flag. If people aren’t opening and clicking, they aren’t converting. That means you’re missing out on leads, sales and revenue.

Want more reasons why you need to clean your email list? Keep Reading…

My 8 Reasons Why You Should Clean Your Email List Regularly Starting from Today

1. Increase Email Deliverability

LawAs your deliverability rate lowers, so does your reputation with internet service providers (ISPs).

A poor reputation will lower your deliverability even further. So avoid this spiral by cleaning your email list regularly to eliminate invalid data and keep your VIP stat looking polished and healthy.

2. Reduce your Bounce Rate

Bounce rate is a vital sign indicating the general health of your email list.

List cleaning keeps your bounce rate tiny by removing the invalid, discontinued, and fake emails that are responsible for most hard bounces and identifying risky ones that could lead to additional hard or soft bounces.

If your bounce rate goes above 3 to 5%, you will immediately see a negative impact on your deliverability and inboxing rates. At 8 to 10%, your delivery rates will start to drop dramatically.

Additionally, some systems employed by email service providers, like Omnivore by Mailchimp, will suspend your account if you just exceed the standard bounce rate for your industry.

3. Reject the Junk Folder > Find the Inbox

Email Hygiene - Get Emails into Inbox not the Junk FolderEmail list cleaning is essential to a successful inboxing strategy. While email design best practices plays a vital role in inbox placement rates.

It doesn’t matter how relevant your subject line, if your company is known for sending to unresponsive, closed or inactive email accounts then there’s a higher chance that your emails will get flagged and redirected to the junk folder.

4. Protect All Your Reputations

Undelivered emails and spam traps can do a number on your sender reputation in a hurry. The internet is kind of like high school– once you get a bad reputation word spreads quickly. Reputation Management Helps You To Look Good OnlineYou will soon find yourself blocked from the inboxes you want to reach.

And you don’t have just one reputation to protect. Once upon a time, your email sender reputation was all about server (or IP) reputation. While server reputation is still very important, it’s equally important today to watch out for your domain reputation.

5. Avoid Honey Pots

Honey Pots (or Spam Traps) are valid email addresses created for sole the purpose of catching spammers at work. They are like kryptonite for your sender score and can even get you blacklisted by ISPs.

The best email verification services update their databases of known spam traps continually, to help you avoid being tripped up by one. No service can truthfully promise to remove all honey pots from your lists. But following email collection best practices and regular list cleaning will help to keep you off the ISP hit list.

6. Fewer Spam Complaints

Dirty WordsCleaning your email list reduces the number of spam complaints. Some subscribers mark your emails as spam because they don’t remember signing up, even if they actually did.

The problem is that email providers like Gmail, Yahoo, and others log spam complaints. If there are too many, they’ll start sending your emails straight to the spam folder, which means skipping the inbox.

And they’ll do that for everyone you send email to – not just the people that reported you. That is a huge problem for all Email Marketers.

Email Cleaning helps by cutting down on the number of subscribers who are annoyed enough to mark your emails as spam. Fewer spam complaints equals a better sender reputation. That means more of your emails will reach subscribers’ inboxes.

7. Lower your Sending Costs

Stop Money From Slipping Through Your FingersWould you change Email Marketing Service Provider to save 22% on your annual bill?
If so, then why are you wasting money sending to an email list that hasn’t been cleaned?

Email data degrades at an estimated rate of around 22% per year as people change addresses, jobs or just disappear from the digital space. If you haven’t cleaned your list in a year then you are paying to send emails to accounts that are no longer active.

We definitely don’t recommend this! You could be using the money you save on your email service provider in your marketing e.g. Facebook Advertising.

8. Increased Data Accuracy Leads (Better Reporting) to Superior Strategies

Improve Data Accuracy

When your email list is bloated with unengaged subscribers, it can be hard to tell how your email marketing strategy is working.

It feels great to hit benchmarks for email collection. For example, what if your company database just hit half a million contacts? That’s great!

However, if you’re hanging onto dead leads in your database just to pad your stats it is nothing but vanity.

Good strategy sometimes involves making tough decisions. Swallow your pride and cut your list down to its true size.

A smaller list that’s truly interested in and acting on your messages, will provide you with email marketing statistics that will be more accurate. That means you can safely use that data to guide your future marketing efforts.

Just to Recap:

Cleaning your email list will generate immediate positive results that bring you greater returns on the time, energy, creativity, and money that you invest in your mailing campaigns.

Execute an email list cleaning now or before your next email campaign to avoid much bigger issues down the road.

A service that will clean your email list accurately and super quickly – Sign Up Here!

If you currently use AWeber as your Email Marketing Service Provider then you can manually clean your list by following these instructions.

Want Help with Your Email Marketing?

Reasons to Use Email Marketing

We are here to help. Get ACCESS to the Best FREE Tools and Resources for Entrepreneurs by going to our Tools and Resource Page or Subscribing to our Entrepreneur Newsletter.

The best Entrepreneurs learn how to use attraction marketing which is the concept of leading with value to attract your perfect prospects to you. Which is important when doing Email Marketing effectively. We recommend that like us and our mentors that you check out the affiliate program that teaches Entrepreneurs attraction marketing and much much more.
Check it OutIf you want any more help then just Messenger us (Private Message Us) at our Facebook Messenger link –

Talk Soon,
Nicky Cane

Deciding where to invest your marketing dollars isn’t a decision you take lightly.

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.

An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

Want to Try Email Marketing for Your Business?
Sign up for your FREE 30-Day AWeber Trial here.

AWeber Email Marketing logoThere’s plenty of data to back up the benefits of email marketing campaigns.

For Example: Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

But if you really want to find out how email can work for your business.

Read 25 benefits of using Email Marketing for any business, but especially relevant for those with small businesses:

1. Build Credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

People will read our newsletters and be able to tell if we’ve the right people for the project or to help before they even call us.

content2. Generate Calls

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email results in a flood of calls each time they hit send.

3. Strengthen Relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business.

Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

4. Improve Communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.

For real estate management companies email has provided a reliable solution to keep tenants informed and up-to-date.

Related Article: How To Get Really Good at Influencing Others

5. Build Your Brand

With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

Branding Matters

“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter. Maybe it was forwarded to them by a family member or friend of theirs, and they know I’m the person to call. It really helps establish credibility upfront before saying a word.”
– Dave Cane, Easy Online Biz Solutions

6. Boost Sales

When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.

This has been especially valuable for a business like ours, which communicates with local residents and prople from alround the world.

It has definitely been the easiest way to reach people.

Related Article: Who Else Wants To Be Successful With Tested Headlines That Will Generate Clicks?

7. Learn What Works Effectively

Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

We can tell people are interacting with our content and click through to our website.

8. Get Started Quickly

With email marketing software like AWeber (what we us for 98% of our Email Marketing), you’ll have the tools and training you need to get started quickly.

Related Article: How to Build an Email Marketing List Quickly

Regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give them a call.

9. Reach People on ANY Device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.


We are almost positive that all of those people were on their phones, not in a traditional office.

10. Get More from Doing Less

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates.

These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

11. Look Professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colors to make sure it matches your brand.

12. Increase Website Traffic

Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.

Email definitely works. We see people clicking through to our website and we have people calling or facebook messaging to telling us that they saw our newsletter.

14. Market with a Personal Touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

15. Generate Leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

Related Article: Should You Pay for Leads to Expand Your Customer List?

16. Start a Conversation

Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas.

17. Promote Services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year.

Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

Related Article: Need an FREE Offer for Your Email Marketing? We’ve Got 7

18. Grow your Audience

We know as a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

19. Stay Organized

Reaching out to clients on an individual basis can be a costly and time-consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

Bullet Journal - Time Management Method

Just schedule your emails at the beginning of the week and you’re done.

22. Increase your Value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

23. Attract New Clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social media networks to bring new people to your business.

24. Improve Visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.

Taking a more pro-active approach to your marketing could prove to be exactly what you need to improve exposure to the services you offer.

25. Save Time

Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience of subscribers in less time.

Record Your Personal Best

The biggest benefit of email marketing is efficiency. You might think it take a lot longer to create an email than it actually does! But we have a ready made template so it’s easy to pull together an email quickly.

Start Your Success Story…

If you’re already using email marketing and have seen great results, we’d love to hear your story in the comments below!

If you’re not using email marketing, and are interested in seeing how it could benefit your small business, you can try it for free.

Start your FREE 30-Day Trial of AWeber Today!

Talk Soon,
Nicky and Dave

Previously, we wrote about the importance of using Call To Actions effectively in your Email Marketing.

Once you have your CTA button, you must now create or pair it up with an Offer. First, you must offer valuable content that positions you as an expert in your field. Secondly, it must give them incentive to act on your offer.

Today, we’re going to suggest offers that can turn a visitor or email receiver into potential customers using 7 Different Offers you can provide them.

Let’s get started!

1. Offer a FREE Trial or Test Drive

It must be offered for a LIMITED TIME!

This can be done in a number of ways – you could let customers to look around your website, use your service or watch a series of videos showcasing your product.

You can use an app to record screenshots of your product or service. Once people start using your service, they will hopefully love it. This creates customers and spreads your reach.FREE Trial Today2. Provide a FREE Consultation or Audit

Get your web visitor to complete a survey or quiz, and give them some helpful feedback based on their responses. There are ways to automate this process similar to all those viral BuzzFeed quizzes on social media.
Feedback to Your Customer
Try Qzzr for creating quizzes.

Just make sure the information or insight you provide is not offered somewhere else on your site.

3. Give a FREE Coaching Session

This is a step up from #2 and obviously a lot more time-consuming.

However, the Internet presents a lot of easy ways to work around this. This is done particularly through services such as Google Hangouts or Skype. By doing this you can serve several potential customers easily at once.

4. Invite Beta Testers

Are you in the process of launching a new product or piece of software?

Then get testers so you canbe given the crucial feedback you need, while also helping spread your news via creating reviews. You can get a bunch of testers from websites such as Beta List.Proof

5. Use the Facebook Sign Up tab

The goal of social media is create demand for your product or services. But make sure you are moving people into your sales funnel effectively by getting them to sign up for your email marketing.

The Facebook Sign Up tab allows visitors to your Facebook Business page to sign up for newsletters right from Facebook. Thus saving them a step and making it easier to build your list.

6. Send a FREE FAQ Guide

What 10 questions do you get asked all the time by your customers? Or what should they know?

Example: FREE BOOK… Limited Time OFFER!
                    Plus BONUS Video

How to Pick the Best Online Business eBook 2nd Edition bannerWrite these down with the best answers you can get, and save everything as a ebook or PDF. Offer it in exchange for an email address with the option to receive new updates by signing into your newsletter.

7. Host a FREE Webinar

This is a strong incentive for business-to-business and very similar to #3. However, a webinar is a bit more formal. Send invitations and offer valuable insight.

Plan a PowerPoint presentation loaded with good information, record the webinar for later use, and make sure to leave time for open forum questions at the end.

We Recommend that you do your Webinars with Webinar Jam and then for later use automate with Ever Webinar.

Webinar Presentation

Want more Help with your Email Marketing?

We are here to help. Get ACCESS to the Best FREE Tools and Resources for Entrepreneurs by going to our Tools and Resource Page or Subscribing to our Entrepreneur Newsletter.

The best Entrepreneurs learn how to use attraction marketing which is the concept of leading with value to attract your perfect prospects to you. Which is important when doing Email Marketing effectively. We recommend that like us and our mentors that you check out the affiliate program that teaches Entrepreneurs attraction marketing and much much more.
Check it OutIf you want any more help then just Messenger us (Private Message Us) at our Facebook Messenger link –

Talk Soon,

As promised in last article, we will give you some tested headlines that will generate clicks for you. As business owners and those in marketing, we want to know how we can ensure our ads are those that are getting the most clicks possible.

Let’s Get Started!