Deciding where to invest your marketing dollars isn’t a decision you take lightly.

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.

An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

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AWeber Email Marketing logoThere’s plenty of data to back up the benefits of email marketing campaigns.

For Example: Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

But if you really want to find out how email can work for your business.

Read 25 benefits of using Email Marketing for any business, but especially relevant for those with small businesses:

1. Build Credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

People will read our newsletters and be able to tell if we’ve the right people for the project or to help before they even call us.

content2. Generate Calls

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email results in a flood of calls each time they hit send.

3. Strengthen Relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business.

Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

4. Improve Communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.

For real estate management companies email has provided a reliable solution to keep tenants informed and up-to-date.

Related Article: How To Get Really Good at Influencing Others

5. Build Your Brand

With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

Branding Matters

“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter. Maybe it was forwarded to them by a family member or friend of theirs, and they know I’m the person to call. It really helps establish credibility upfront before saying a word.”
– Dave Cane, Easy Online Biz Solutions

6. Boost Sales

When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.

This has been especially valuable for a business like ours, which communicates with local residents and prople from alround the world.

It has definitely been the easiest way to reach people.

Related Article: Who Else Wants To Be Successful With Tested Headlines That Will Generate Clicks?

7. Learn What Works Effectively

Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

We can tell people are interacting with our content and click through to our website.

8. Get Started Quickly

With email marketing software like AWeber (what we us for 98% of our Email Marketing), you’ll have the tools and training you need to get started quickly.

Related Article: How to Build an Email Marketing List Quickly

Regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give them a call.

9. Reach People on ANY Device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

Mobile

We are almost positive that all of those people were on their phones, not in a traditional office.

10. Get More from Doing Less

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates.

These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

11. Look Professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colors to make sure it matches your brand.

12. Increase Website Traffic

Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.

Email definitely works. We see people clicking through to our website and we have people calling or facebook messaging to telling us that they saw our newsletter.

14. Market with a Personal Touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

15. Generate Leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

Related Article: Should You Pay for Leads to Expand Your Customer List?

16. Start a Conversation

Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas.

17. Promote Services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year.

Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

Related Article: Need an FREE Offer for Your Email Marketing? We’ve Got 7

18. Grow your Audience

We know as a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

19. Stay Organized

Reaching out to clients on an individual basis can be a costly and time-consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

Bullet Journal - Time Management Method

Just schedule your emails at the beginning of the week and you’re done.

22. Increase your Value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

23. Attract New Clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social media networks to bring new people to your business.

24. Improve Visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.

Taking a more pro-active approach to your marketing could prove to be exactly what you need to improve exposure to the services you offer.

25. Save Time

Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience of subscribers in less time.

Record Your Personal Best

The biggest benefit of email marketing is efficiency. You might think it take a lot longer to create an email than it actually does! But we have a ready made template so it’s easy to pull together an email quickly.

Start Your Success Story…

If you’re already using email marketing and have seen great results, we’d love to hear your story in the comments below!

If you’re not using email marketing, and are interested in seeing how it could benefit your small business, you can try it for free.

Start your FREE 30-Day Trial of AWeber Today!

Talk Soon,
Nicky and Dave

Previously, we wrote about the importance of using Call To Actions effectively in your Email Marketing.

Once you have your CTA button, you must now create or pair it up with an Offer. First, you must offer valuable content that positions you as an expert in your field. Secondly, it must give them incentive to act on your offer.

Today, we’re going to suggest offers that can turn a visitor or email receiver into potential customers using 7 Different Offers you can provide them.

Let’s get started!

1. Offer a FREE Trial or Test Drive

It must be offered for a LIMITED TIME!

This can be done in a number of ways – you could let customers to look around your website, use your service or watch a series of videos showcasing your product.

You can use an app to record screenshots of your product or service. Once people start using your service, they will hopefully love it. This creates customers and spreads your reach.FREE Trial Today2. Provide a FREE Consultation or Audit

Get your web visitor to complete a survey or quiz, and give them some helpful feedback based on their responses. There are ways to automate this process similar to all those viral BuzzFeed quizzes on social media.
Feedback to Your Customer
Try Qzzr for creating quizzes.

Just make sure the information or insight you provide is not offered somewhere else on your site.

3. Give a FREE Coaching Session

This is a step up from #2 and obviously a lot more time-consuming.

However, the Internet presents a lot of easy ways to work around this. This is done particularly through services such as Google Hangouts or Skype. By doing this you can serve several potential customers easily at once.

4. Invite Beta Testers

Are you in the process of launching a new product or piece of software?

Then get testers so you canbe given the crucial feedback you need, while also helping spread your news via creating reviews. You can get a bunch of testers from websites such as Beta List.Proof

5. Use the Facebook Sign Up tab

The goal of social media is create demand for your product or services. But make sure you are moving people into your sales funnel effectively by getting them to sign up for your email marketing.

The Facebook Sign Up tab allows visitors to your Facebook Business page to sign up for newsletters right from Facebook. Thus saving them a step and making it easier to build your list.

6. Send a FREE FAQ Guide

What 10 questions do you get asked all the time by your customers? Or what should they know?

Example: FREE BOOK… Limited Time OFFER!
                    Plus BONUS Video

How to Pick the Best Online Business eBook 2nd Edition bannerWrite these down with the best answers you can get, and save everything as a ebook or PDF. Offer it in exchange for an email address with the option to receive new updates by signing into your newsletter.

7. Host a FREE Webinar

This is a strong incentive for business-to-business and very similar to #3. However, a webinar is a bit more formal. Send invitations and offer valuable insight.

Plan a PowerPoint presentation loaded with good information, record the webinar for later use, and make sure to leave time for open forum questions at the end.

We Recommend that you do your Webinars with Webinar Jam and then for later use automate with Ever Webinar.

Webinar Presentation

Want more Help with your Email Marketing?

We are here to help. Get ACCESS to the Best FREE Tools and Resources for Entrepreneurs by going to our Tools and Resource Page or Subscribing to our Entrepreneur Newsletter.

The best Entrepreneurs learn how to use attraction marketing which is the concept of leading with value to attract your perfect prospects to you. Which is important when doing Email Marketing effectively. We recommend that like us and our mentors that you check out the affiliate program that teaches Entrepreneurs attraction marketing and much much more.
Check it OutIf you want any more help then just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Talk Soon,
Nicky

As promised in last article, we will give you some tested headlines that will generate clicks for you. As business owners and those in marketing, we want to know how we can ensure our ads are those that are getting the most clicks possible.

Let’s Get Started!

In copywriting, the headline is the advertisement for the advertisement and must compel the reader to read your copy. There is a bit of an art to this and perfecting it will supercharge your marketing efforts.
Want To Know Why My Headline Is Better Than Yours?

Cold Email is an ugly term. No one wants to send them, no one wants to receive them. But, when used correctly, a cold email can be a powerful tool to generate leads for your business.

A well-written cold email may be the key you will need to find yourself in contact with companies, speakers, potential customers and just about anybody else you want to get hold of.

You may be trying to reach out to one person you want to partner with or you may be selling your product to two dozen people you found at a meetup. Either way, cool emails are an easy and simple way of communication. Read more

If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act. Which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.This Law regulates commercial emails.

This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

Read more

It’s common thinking among many Internet marketers that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks. Read more

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.

While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing. Read more

Storytelling is important when you are email marketing.Why?  Because people are resistant to being sold to but they do like to buy and the way we have found to do this effectively is through storytelling.

Did you know that Email marketing is 40 times more successful at acquiring new customers than both Twitter and Facebook? Moreover, 66% of online consumers have purchased a product or service as a result of an email. This and other interesting email data proves that email is still one of the most effective online marketing channels for sales and it’s one we use in our business every day.

Why do people respond so well to storytelling?

Read more