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If your business gets most of it’s business from customers who live near you. You must get serious about local SEO and your Google My Business page.
A Local Search is searching a Location and Service/Product eg ‘mechanic Eight Mile Plains’.
Business Citations is a top influential element in your Local Ranking strategy.
Business citations are nothing more than an online business card, containing your business Name, Address and Phone number (NAP), posted on business directories. On business directories your citations, the NAP mentions of your business are presented as listings (directory profiles of your business).
And here we come to the essential part: what makes up for a perfect business citation?
If you have been in the SEO game for a while, you will agree that it has many different aspects. One thing that no one can ever say about SEO, however, is that it is boring. Things are constantly evolving as search engines start to get better at their jobs.
The top SEO professionals, therefore, need to always stay on top of their game. Which is something that can sometimes be easier said than done, especially when you have a long to-do list. Do you focus on optimizing for voice search? Or should you be focusing on ranking well locally instead?
Wouldn’t it be great if you had some kind of cheat sheet that you could work with? Our friends over at SEO Tribunal thought so and so they compiled all the basic facts to create the ultimate infographic cheat sheet.
With it, you will learn just about everything you could possibly want to know about SEO and search engines, and a whole lot more besides. If you are looking for factual, well-researched information that will help you make the most of the various trends, this is a good place to start off with.
To begin with, you will learn a little about the history of search engines. You will learn which one is most popular – something I am sure you won’t need even to google. You will learn about their market share and the evolution of search engines.
All of which is extremely interesting, but most business owners would want a lot more besides. You’ll get it. The infographic explains what it takes to rank well in general and local searches. You can use this guide as a way to check that your own strategy is up to scratch.
Learn about the top SEO tools for 2018 and see whether or not you might be able to make use of them yourself. Finally, everything is wrapped up with a list of those companies who are crushing SEO. You get the tools and the inspiration to help you start working towards similar results.
It’s just never been quite this easy to understand the world of search engine optimization.
Talk Soon,
Nicky and Dave
P.S. If Your Blog Articles Aren’t Ranking Find Out How with this Online Course. Dominate Google Now!
If you rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences – both good and bad – of the fact that SEO is always changing.
Here’s an Infographic with 72 Stats so you can Understand SEO in 2018.
Internet Marketing is any tool, strategy or method of getting your business name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.
While the obvious purpose is to sell goods, services or advertising over the internet. A business may be marketing online to communicate a message about itself or to conduct research. Read more
We’ve had a question about what I mean when I say Don’t Do the Thing…
So I did a short video that helps explain What I mean… Don’t Do the Thing?….
I (Dave) explains that MOST People start a business the WRONG Way. They focus on and stay focused on the Technician. They do the ‘Thing’ the Technicians work. Fixing a Car, baking the bread, training the people etc.
WATCH VIDEO HERE: Read more
When Starting or Buying a Business, Work Smarter Not Harder.
Don’t Do the Thing…. Leverage systems and other peoples time and their skills.
Most people go into business and do the ‘Thing’. They buy themselves a job AND never advance from there.
Ask yourself this question… Does Your Business Work for You? OR Do You work for Your Business? Read more
The purpose of any successful online marketing campaign is to get the most amount of traffic to your website.
Marc Ostrofsky (Author of Get Rich Click!: The Ultimate Guide to Making Money on the Internet) once said,
“The purpose of driving traffic to your online business is to get customers.
Once a prospect lands on your site, you still have to convert that prospect into a buyer.”
By giving away a high-value product free of charge, you can capture a higher percentage of visitors. This system is recognized as “visitor conversion” since it converts visitors into subscribers after they opt-in to your list.
Cover your bases with these Traffic Streams…
Generally, traffic can be split into two types: Paid and free.
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