Even if your business is far from the sneaker industry, there’s a lot to be learned from Shoe Dog. Throughout the book, Phil digs into the simple steps he took to start and scale a now-massive global company.

Whether you’re producing sneakers or driving leads or making pizzas, there’s something you can take away from his methods – truly, they’re the simplest and most straightforward I’ve ever seen. I can really appreciate that.

I also appreciate that Phil considers himself more of an introvert. If you know me or have been keeping up with our newsletters/ blog articles, you know I am, too.

We aren’t flashy, loud-mouthed or over-the-top entirely the opposite. Often, that surprises people. I admit that I was surprised to read that the guy at the helm of Nike is shy.

Which seemed to be completely opposite of my assumptions—but, again, that’s why this book is so compelling. Take what you think you know about this brand and turn it upside possible down, in the best Way. You’ll also get a glimpse at the self-doubt many entrepreneurs face—even the great ones. That, for many of you, will likely be a great lesson.

We all have doubts and we all have questions—it’s OK!

Phil Knight doubted himself and the future of his company—and, early on, it was well-founded. As Nike grew, they had many issues with suppliers and with banks shutting them down both scenarios I could totally relate to.

Just reading about it reaffirmed that all businesses go through the same kinds of things I’ve gone through over the past few years. That really gave me the reassurance I needed. I’m confident you’ll have the same reaction.