The purpose of any successful online marketing campaign is to get the most amount of traffic to your website.
Marc Ostrofsky (Author of Get Rich Click!: The Ultimate Guide to Making Money on the Internet) once said,
“The purpose of driving traffic to your online business is to get customers.
Once a prospect lands on your site, you still have to convert that prospect into a buyer.”
By giving away a high-value product free of charge, you can capture a higher percentage of visitors. This system is recognized as “visitor conversion” since it converts visitors into subscribers after they opt-in to your list.
Cover your bases with these Traffic Streams…
Generally, traffic can be split into two types: Paid and free.
Being among the most popular paid traffic platforms are:
- To Buy advertising on Google, Facebook and other popular ad providers
- Buying banner advertisings that appear at the top, sides and bottom of popular websites related to your niche
- Buying lists of subscribers from other Online Marketers
Free traffic marketing techniques include:
- Using social media to find individuals who are enthusiastic about your niche and attracting them to your internet site
- Taking part in niche-related forms and boards, social media pages and other locations
- Creating your own blog and writing regularly about your niche topic (always including a web link to your site)
When to Use Paid vs Free Traffic Techniques
If you’re just getting started, use free traffic methods until you build your list so that it attracts a lot of possible customers.
Usually, you don’t have much choice.
Unless you have some sort of trust fund or an investor with deep pockets, you aren’t going to have the cash to fund paid marketing strategies up front. Instead, you will need to work your way through the free marketing strategies until you start to create a customer base and begin making some serious money with Online marketing.
This isn’t necessarily a bad thing. Every time you try something new, regardless of whether it is successful or not, you will have learned something. And the more you learn, the more experienced you will become.
There are very few successful online marketers who are also inexperienced. Most of them have struggled for years, if not a decade or more, learning through their efforts, including their failures.
The same concept holds true in the real world as well. It would be highly unlikely that a corporation would hire somebody to be their CEO fresh out of business school. Even if they did, the value of their stock would most likely plummet because of investor doubts.
Once you begin to build revenues, you can then reinvest some or all of these revenues into paid traffic methods so you can build your list even faster.
Free traffic methods take longer to get traction. Normally it takes weeks or even months before you get the response offering you with enough revenues to invest in your paid traffic marketing. That is known as getting the “PhD” – “paying his (or her) dues”.
Paid traffic provides traffic very quickly. Using popular platforms as Facebook Ads or Google Ads, you can get the advertisements before highly-targeted prospects immediately. So it is not unusual so that you can attract people to your site occasions once you launch your paid traffic platforms.
NOT ABSOLUTELY ALL Traffic Techniques ARE CREATED Equal
Some traffic methods are better than others and can enable you to get results quicker.
The quickest & most cost-effective increasing visitor count methods are:
- Joint Ventures (Paid)
- Pay-Per-Click, Pay-Per-View and Banner Ads (Paid)
- Social Media/Blogging (Free)
- Forums, Ad Swaps and Safelists (Free/Paid)
Joint ventures are when you and another marketer – usually a person who already works inside your niche – consent to share the expenses of promotion equally. Both promote the business enterprise with their own lists. Profits are then split down the centre.
Joint ventures can be considered a great way to double the mileage of your promotional cover half the price. Partners are available in a number of places online, especially the ones that focus on bringing Online marketers together.
Buying Paid Ads
When you get PPC, PPV or banner ads, you deal with an external ad broker. Such as Facebook Ads or Google AdWords, and pay to get advertisements delivered to high-target users.
With PPC, you just pay for many who click on through to your pages.
With PPV and banner ads, you purchase a certain quantity of impressions, or pages which your ad can look.
Nicky and Dave
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