Persuading Your Articles be Shared 101

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We have covered the reasons people share content but the big question is ‘How do I encourage readers to share the content that I write?’

Let’s have a look at what what drives people to share.


Trust makes a huge difference as to whether someone will share an article or not.

If the reader doesn’t trust you, they won’t share your content.

trustPeople will only share content from a reliable source who has written an article that is made up of quality information.

Why would someone want to share an article that is poorly written and will reflect badly on them? Exactly, they wouldn’t.

When you write your articles it is crucial to think about trust. Ask yourself “Will people trust this content?”

Check out these 11 Excellent Words that Enhance Trust in Your Content!


Incentives drive people’s motivation. When motivated someone will be much more likely to carry out an action when positively reinforced.

People are pushed into action by internal drives.

Naturally, humans are pulled towards carrying out certain behaviors that offer positive incentives and are pushed away from behaviors associated with negative incentives.

Incentives don’t need to be physical. They have to be obtainable in order to be motivating but they do not need to be money. Intangible rewards work too, like a FREE Video or Ebook.

Awesome Headlines

The headline is what pulls in your readers.

Why put time and effort into writing an awesome piece of content if your headline sucks?

In order to create a headline that really works you need to appeal to the emotions of the reader. Copywriter Karl Stepp from CoSchedule offers a list of 180 power words for writing emotional headlines.


If you have data to back up your article, then put it into the headline. They gives the article instant credibility.

When you are next writing an article, do not publish it until you’ve got a catchy headline. Ask yourself “would this make me want to read on?”

If it’s a yes, then you are good to go.

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Give it ago. Keep Practicing so you make perfect headings every time. That’s what we are doing.

Talk Soon,
Nicky and Dave

P.S. Check out these 11 Words that Enhance Trust in a Blog Post!

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