So ask yourself “Why are people sharing content from everyone in the world but me?”
Then Remember: People will only share content that is engaging, interesting, and entertaining.
Sharing is surprisingly powerful. People share in order to define themselves to others.
What are Three Reasons People Share Content?
To Stay Connected
Sharing can really keep relationships going- 78% of people share content because it lets them stay connected to people they may not otherwise stay in touch with.
We all know that content creators feel proud and accomplished when their work is shared. People often turn to content sharing to maintain relationships with friends, family, and professional associates.
Sharing is caring, right?
It’s a way to show that you care and that the content it is written of the highest quality.
Sharing is an easy way to pass on information that is useful to your community members.
To Define Ourselves to Others
Let’s be honest, we all want to look good to others. Sharing content helps us to tell people who we are, what we care about, and which communities we are part of.
70% of people said that the content they share represents who they are and what they care about. If you see a funny article and decide to share it on Facebook and Twitter, you are showing to your friends and followers that you have a lighthearted side to you. If you share a controversial article about a recent political campaign you are sharing your personal beliefs.
Sharing is a way to define who we are.
People love to share entertaining, valuable, and relevant content.
Articles that are entertaining and/ or inspiring are shared.
People love to share funny articles that will make people laugh, such as articles from BuzzFeed. The key to social sharing is engaging the reader, the more engaged they are, the more likely they will share.
Sharing is Caring, remember.
Nicky and Dave
P.S. Read the Post – Persuading Your Articles to be Shared 101