“The truth is traffic in and of itself is pointless unless you’re attracting your ideal visitor.” – Sophie Lizard
At this moment of time, people have endless amount of information, entertainment, and other content than in any other amount of time in history. Whilst that is great for those looking to be up to date, educated or entertained. It can present an issue for online marketers seeking to capture the biggest possible audience.
That’s because there will certainly be more competition for your target audience than in the past. So the content you are using to attract visitors to your pages needs to be interesting, innovative and/or exciting. When people check out your website, you want them to stay on your pages once they land there.
To Attract New Visitors Ensure That…
You Would Be Interested In Your Content
A fantastic starting point for identifying whether or not the content you are providing is engaging to your targeted audience.
You need to consider whether you would be interested in your pages if you were an visitor .
Why would you be drawn to your web pages?
Precisely what are you offering your site visitors that they can’t get anywhere else?
How are you connecting to your core audience?
Is the content you offer is unique, enjoyable and interesting?
Can you get through the content and was it easy to understand?
Think about these questions and then identify the areas in which you are failing to live up to your standards. These are the areas you should then concentrate on fixing.
“Only the best keywords won’t help you attract visitors or crawlers; you must have good content.” – Unknown
Creating web content is hard sometimes.
Creating web content that folks will actually read is even harder.
Nicky has written a guide to help you to create web content so people will actually read it- go here.
Your Controversial… Yet Not TOO Controversial!
If you would like to attract eyeballs, you need to have something to say. Choose subject matters that are a part of your niche that are “hot button” issues.
Site visitors arrive on your website with their own opinions. However, if you have something relevant and insightful to say about a current event or a questionable issue within your specific niche market, they are going to want to hear it.
Yet you should monitor your words so that you don’t go past an acceptable limit. Otherwise you risk turning your visitors off. It is very important to stay away from extreme views or radical arguments. You can and should take a stand based on your beliefs, experience and knowledge. Though avoid offering the impression you happen to be close-minded or fanatical.
When people go to your pages want to feel as if they are engaging in a discussion, not listing to a diatribe or monologue. Why not invite others to share their thoughts and let them know you value what they say. That way they will be more likely to come back to your pages later.
You Know What Sells?
There’s no way around it: Sex Sells. It’s simply the way we are hard-wired as humans. We could be attracted to anything at all that turns us on or stimulates our sexual curiosity.
Obviously, this is something that successful marketers have known about since the beginning of time. If you look around you will find inifinite number examples of where sex was used to sell. If you want to attract more visitors to your website, look for ways to ratchet up the sex appeal. Even if your subject matter doesn’t typically lend itself to being sexualized.
Sexy images are also always a huge draw, particularly when they are utilized tastefully. Consider what your core audience wants, then give it to them.
Mimic the Just about all the Popular Sites in your Specific Niche Market
With Internet marketing, there’s usually no reason to reinvent the wheel. Conduct a little research to determine what the most successful marketers in your niche are doing. Then it is time to model your website from thier finest ideas to make them your own.
Obviously, you need to avoid plagiarizing. However, you can discover the most successful designs and subject matters. Then put your own spin on them in order to capture more visitors. It is all about what your target market desires, then provide them with it.
One of the greatest advantages of the Internet is its global scale and universal timeliness. Whatever niche you are working in, there are certain to be hundreds – if not countless numbers of other people competing for the same audience you are aimed towards.
By providing your site visitors content that you would probably find interesting, by inserting sex appeal, and using the best ideas from the most successful marketers in your niche all help draw more people to your website.
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