As promised in our last article Branding vs. Marketing: Finding the Difference this article will answer the question of:
Which Comes First – Marketing Or Branding?
If you haven’t worked it out it yet…
After all Branding reaches the key of your online marketing strategy, so branding must come first. Even though you are a set up, it is vital to obviously determine who you are as a brand–before you get started to devise your unique marketing techniques, tools, strategies, and techniques.
Your brand is exactly what will maintain your clients returning for more, it’s the foundation after that you will build consumer devotion.
Think about restaurants and stores near where you live – either independently owned, or major companies. It’s the brand that retains customers returning generation after era.
For example, consider where you order and grab prescriptions for yourself as well as your family. If the pharmacy or drugstore you shop in is locally owned, or part of a more substantial chain. They have built your trust as well as your devotion, and you have probably been a consumer with them for quite some time. While you can buy the same prescriptions at any other pharmacy around, it is their branding that will keep you returning again and again.
While marketing techniques will advance, and react to current industry and social trends – branding remains the same.
Even if you make adjustments to your brand, they will typically be in response to your growth or expanded services offered—but is rarely an overhaul of your core principals, mission, or values.
Your branding includes attributes such as:
- A high commitment to quality
- Involvement in Community
- Convenience in location
- Or an ongoing commitment to a specific need your target audience needs to be fulfilled.
Also, keep in mind that branding is something you and your team must do on a daily basis. This means with every transaction processed, with every phone call received, and email responded to. However, your marketing is most often partially or fully outsourced to marketing professionals.
When speaking of branding vs. marketing, branding is who you are—while marketing is how you attract consumer attention.
To Remember Which Comes First – Marketing Or Branding?
Think of… branding as how you keep current clients and marketing as the method that you attract new customers.
In our next article, we will go over The Importance of Understanding Branding vs. Marketing when applied to your business. Keep your eyes out for it.
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Nicky and Dave