Writing Web Content That Makes People Read, Not Skim It
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Creating web content is hard sometimes.
Creating web content that folks will actually read is even harder.
With regards to writing for the web, you have to create content carefully and purposefully. People on the internet have a short attention span. It is no wonder with all the content out there, so you are struggling for each and every second of their attention.
Many content developers aren’t really that familiar with the people who read their content online. This is the major problem that triggers web content to go unread. Which means people skim the content instead. They want to get the important things from the articles without spending a lot of time on it.
Thankfully, there are some things you can do to make your content more attractive to those who only skim.
Below is a quick guide to creating web content people will read!
Every word will be not be read
It is necessary to acknowledge that not every word that you write will be read by everybody who lands on your article or blog. The earlier you accept that fact, the better.
Since every word is not read, ensure you make the important elements of your content stand out. Use subheadings, bolded typeface, and lists to catch the reader’s attention and draw them in. The more confident you are that your content has what they are looking for, the more likely they are to truly read it.
The most important thing first
A lot of folks read only the first few lines of an article or blog. Due to this reason, you need to put your most critical facts and points first. Do not conceal the lead. People want to really know what they are reading. So they know if they wish to keep reading right away or not.
When you position the important things first, readers are more inclined to continue reading to learn the specifics. The more important information you can get in the first few sentences and sentences, the better.
Don’t over-complicate language
As tempting as it is to use diverse and often complicated vocabulary, do not do it. Use common words that are familiar to the reader.
Web content should not strive to expand the vocabulary of the audience. Web content is there to drive the point home in most effective manner possible. If you use vocabulary that is too complicated, people are not likely to read it.
Employing simple language makes the content easier to follow and is then more appealing to those on the internet.
The bottom line to keep it simple.
Write a little lazily
People on the internet are generally farly laid back. They desire short sentences in short paragraphs that avoid have unnecessary words or jargon. In short, write for lazy people. Generally, people reading web content don’t want to work hard trying to understand your content. So the easier it is to read, the better.
Maintain articles to one subject matter
When you are creating an article for your website, keep that article to a single topic. People who are looking at your articles are looking for specific answers and information. For each article write about only one product, one service, or answer one question that a lot of customers what answered.
Articles that contain too much information on too many subject areas are less attractive to readers. When you keep articles focused and succinct, people are more likely to read it in its entirety.
Continue to keep design in mind
The written content must work with visually with your website. Font choices, photography choices, and colours are very important. Articles are an extension of your brand. So steady branding is essential for continual success.
When you are writing your article, think about how precisely it suits into your brand. You also need to consider what images, variety of fonts and even the correct text size to use.
The design is as important as the words.
Improving your articles so people will read it is simple. If you want to find out how precisely you could make yourself into a six-figure copywriter with the Million Dollar Copy short 7 video series.
It is important to keep it mind this quote from Sarah Cardwell “Learn everything you can, anytime you can, from anyone you can – there will always come a time when you will be grateful you did.”
Nicky and Dave
I went through first interview, had an interview with store manager. Everything went well. I got the job and was set up for training. Five days later I was told that the job was given to someone inside the company and there were no other jobs in the store. The store is a major retailer going through a massive re-model. What gives??? Any insights????
Sorry, I am unable to help. I work with my father as an Online Business Consultant and Web Designer so I do not have to go to Interviews. Lots of places are doing a remodel. It has happened to my mother twice in 5 years in the Banking Industry. So none but Internet Marketers, Affiliate Marketers and One Man Businesses are safe.