The word “marketing” is thrown around a lot these days, and it’s used rather loosely to describe a lot of activities inside of a business. But I found a definition that’s so simple a school kid can understand it.
Here it is:
Marketing is… made up of all the things you do to attract and sell to the right people who are perfectly suited for whatever you offer — and then all the things you do to re-sell as much as you can to these people, for as many years as possible.
I explain “Marketing” in the video below.
This clear definition tells you exactly – what you must do:
First: Attract the right prospective buyers to your business.
Then: Re-sell to them for as many months and years if possible.
Forget the complicated theories about business.
Good marketing is simply about attracting and retaining the right kind of customers, who will ultimately do the largest amount of repeat business with you over the longest period of time. (Why more business classes don’t teach this will always be a mystery to me).
That’s my definition of marketing. It’s simple. It’s clear and direct. There’s no confusion here. In fact, there’s nothing complicated about any of this. You see, building and growing a business is actually a very simple process.
That is when your marketing is working correctly.
As you’ll see these THREE things increase:
- The number of new customers who are attracted to your business.
- The frequency of repeat business your current customers do with you (they will re-buy from you more often).
- The average profit you make on each repeat transaction with your growing base of existing customers.
When these THREE things are increasing, you’re growing you’re business. Then if they decrease, you’re going in the opposite direction.
And one more thing;
The best thing about No.2 and No.3 on the list – is that you don’t need to spend more money.
By making improvements to No.2 and No.3, you could more than DOUBLE the amount of money you’re, making from the same amount of customers.
This is not something that needs to be fully formed when you launch your business either.
It’s fine to build your plane as you fly it, and that’s exactly what the majority of all successful businesses have done.
“The aim of marketing is to make selling superfluous.”
~ Peter Drucker
Want More Traffic, Conversions and Profit?
Find Net Solutions and Easy Online Biz Solutions OFFER Products to Help…
- NEW Website – Included is Web Design, Hosting, Domain Registration, SEO, and Digital Marketing.
- 1st Page Google Ranking – That improves customer trust and confidence. Which is proven to increase PROFITS.
- Marketing Training – Genesus Educational Library is Online Business and Marketing Education library.
Don’t need ANY of these?
Refer a *new client to Find Net Solutions or Easy Online Biz Solutions and We Will PAY You! That money is what we would have spent normally on advertising which is normally 10% of the profit.
It’s a WIN, WIN, WIN, WIN!
- You WIN as you have a 1 in 10 chance to WIN a FREE luxury vacation for two people. And share in other profits we make from our saving from not paying advertising.
- The customer WINS as they get a FREE luxury vacation for two people at NO extra cost. Plus an effective web or marketing program.
- The Holiday Resort WINS as the customer is taking up a holiday suite that would normally be vacant. And the Resort also wins when they dine, drink, use the resort tours or enjoy a spa etc.
- We WIN as we buy the holidays (at huge discount) rather than spending it on other promotions and advertising.
For your chance to WIN a FREE Holiday you just have to Refer one of our Web and Marketing Services to others.
Talk Soon,
Nicky Cane