Expanding Your Content Presence
“The real advertising writer who is after results makes the reader want something – and then provides what the reader will
consider a good excuse for buying it.”

~ Clyde Bedell

For the lead singer of the Beatles, John Lennon, writing hit songs was the way to get what he wanted in life.

“Okay, let’s write a swimming pool” he said famously to his friend Paul McCartney. If a new song was a hit, he’d have the money he needed to buy the things he wanted.

John Lennon and Sir Paul McCartney

The same concept that got John Lennon his swimming pool (and many other nice things) can get you all the things that are important to you. But instead of hit records, you can write winning advertising campaigns and sales copy.

We’ve had many ads… but, there’s a small handful of them which have outperformed the rest.

Spending your time thinking about, crafting, and testing new ads is some of the most important work you’ll ever do as an entrepreneur.

No matter what, staying focused on the part of your business which brings in new leads- your ads – must be an absolute priority.

And very few people will be able to do it as well as you can as you know your business and target market, because you know your market so well.  You know what makes them tick, and what they’ll respond to.

To Write Great Copy ONE MUST:
Grab their Attention -> Make them Interested ->
Create Desire to Learn More -> Make Them to Take Action.

We have a 7 Step Guide for you to Follow so you can Start Writing Great Sales Copy which will make people want to give their money to you, so you can get what you want:

Step One: Start with a Big Promise.Trust

Brainstorm as many as you can. When you can’t come up with any more, review your list until you find the biggest and best promise.

That’s the one to use.

Step Two: Paint a Vivid Picture.

Use expressive language to make it real in the minds of your prospects. Get them to see what you see.

Selling is a transfer of emotion, so the more intensely you believe in something and the better you paint the picture of what you believe, the more real it becomes to them.

Step Three: Give Them Proof.

Back up your claims. Although selling is an emotional activity, people need to justify their decision with solid facts.

Step Four: Tell Them WHY it’s Unique.

There must always be something unique about you, your company, and your products or services.

You must differentiate or die. If you can’t think of anything unique about your business or what you sell, it’s up to you to create the uniqueness.

Find or develop points of differentiation that are important to your prospects.

The more unique your product/service is in ways that are important to your marketplace, the more selling power you’ll have—and the more people will be ready, willing, and able to give their money to you.

Step Five: Close by Telling Them Why They Must ACT NOW.

People need good reasons not to postpone their buying decision.

perfect-call-to-action

Remember, your competitors (both indirect and direct) are also trying to win the business of the same prospects you’re after.

You must do everything possible to be heard above the crowd.

Create a sense of urgency, providing clear and compelling reasons why they must buy now.

If there are no such reasons, you must create them—and they must be credible. The more good reasons you give people to take action immediately, the more money you’ll make.

Step Six: Make Them a Special Offer if They Respond Now.

limited-offer-300x300

This becomes one of their biggest reasons for responding immediately.

Offer free bonus gifts that are exciting and valuable to them, and emphasize that those things are only available for a limited time.

Take Use 6 Steps to Creating a KILLER OFFER that Converts and that will increase their sense of urgency.

Step Seven: End with a Reminder of Your Promises.

Provide a complete summary of the offer, simplifying it as much as possible.

Make the strongest possible call to action, doing everything you can to persuade them to give you their money now.
Want a Pool like John Lennon?

A good sales letter (and accompanying well-written campaign) can make you all the money you need to put in a pool… buy a house… donate to your favorite charity… or do whatever else is important to you.

Control Your Prospect’s Mind thru the Deadly Art of Copywriting with this FREE training.

Where “Multi-Million Dollar Copywriter unveils his deadly Copywriting Secrets that will help you print money right before your eyes!”

MLSP Copywriting Secrets Video“Warning: this Seductive, Persuasive Copywriting Training is being removed from the internet TONIGHT, MIDNIGHT EST so WATCH THE VIDEO in it’s entirety now…”

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To Write Great Copy ONE MUST:
Grab their Attention -> Make them Interested ->
Create Desire to Learn More -> Make Them to Take Action.

Happy Writing!

Talk Soon,
Nicky and Dave

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