Messenger bots have been the clear winner for the best marketing channel since 2017.
If you have a Facebook presence and you are not using them, you’ll fall behind all of the other smart marketers that are taking advantage of this audience growth tool.
A bot is a piece of automated messaging software that uses AI to converse with people. They are programmed to understand questions, provide answers, and execute tasks.
A Facebook Messenger bot is a bot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.
As of the 2018, Facebook has 300,000 active Messenger bots. That’s three times as many as 2017.
Why use Facebook Messenger bots for business? There are major advantages to using a Facebook Messenger Bot. Get them here!
14 Benefits of Facebook Messenger Bots in Business:
1. High Customer Satisfaction
Humans are bound to change of emotions.
While Facebook Messenger Bots on the other hand, are bound by some rules and obey them as long as they’re programmed to. They will always treat a customer in the perfect way no matter how rough the person is or how foul language the person uses.
2. Better Open Rates
The Number of People who prefer bots has been increased in recent years and has recorded-high in numbers. Messaging is the main way of interacting with customers which gives quick responses in a simple way.
As there is an 70% open rate and 20% click-through rate in Messenger far exceeds the 15% open rate and 2% click-through rate in email (2018 Stats).
Bots has higher open rates than email because of its interactive and immediate response. It asks questions in real time and be able to solve your problem with ease. People don’t have to wait to get their answers.
3. Better Engagement
A Business with higher engagement can boost their sales up. Most of the business are trying to be present on the social media to engage and interact with the customers.
Bots can use visual content like videos and images to keep customers interested. A character driven experience to the customers helps in better engagement.
It’s important to know that Facebook Messenger also earns 15 times more engagement than standard ads (2018 Stats).
4. Personalised Experience
Personalisation appeared to have a positive eﬀect on the click-through rate. Personalising according to the specific customer helps to aim target audience.
It’s important for brands to consider the user experience first. They should look at how they can deliver a better, more personal, experience to customers across many touch points.
Creating a pleasant bot interface and unique experience will enhance the efficiency of Messenger Bot. Diﬀerentiating the product service and information to increase sales and customer satisfaction helps to drive and serve customers.
5. Greater Handling Capacity
Unlike humans who can only communicate with one human at a time, bots can simultaneously have conversations with thousands of people. No matter what time of the day it is or how many people are contacting you, every single one of them will be answered immediately.
6. Cost Effective
Hiring a human for a job is never a cheap affair. By having a bot that can do the work of multiple employees it drastically brings down the expenses and can bring about a steep rise in revenue. Also, there’s a low barrier to entry for both you and your target audience. Facebook Messenger is the third most-used app in the world, used by 68 percent of app users. People exchange 2 billion messages with businesses over Facebook Messenger every month.
If you want to communicate with your customers build a Facebook Messenger bot. Its alot cheaper than building a mobile app.
7. Quick Response Time
The bot resolves the customer problems in no time. Quick response time will be a major factor for keeping customers engaged.
For example, a bot can schedule the meeting to give you time to do more important things.
Customer service is important for brand to clarify product related questions. Bots can reduce wait times for customers and solve issues faster. The future of A.I. is incredibly bright and continue to help us with the everyday tasks.
8. Work Automation
People tend to be less productive when given a recurring job or work. We humans usually get bored doing the same thing over and over again. Bots can now automate tasks which are to be done frequently and at the right time.
9. Works 24/7
Since Messenger Bots are basically virtual robots they never get tired and continue to obey your command. They will continue to operate every day throughout the year without requiring to take a break.
10. Alternate Sales Channel
Messenger Bots can sell your products for you because they’re online 24/7. A recent study suggests that 70% people prefer texting rather than calling. And now with the dominance of Amazon in eCommerce, no one needs to drive themselves to a store to buy things.
As a result, people tend to go online to meet their needs.
This provides bots an opportunity to sell products which would suit the needs of each customer. Also they will remember a customer’s answers and tailor their responses. In doing so they create a personal level of service that closely mirrors human interaction.
11. Gather and Analyse Customer Data
Messenger Bots are built with a purpose to understand human behaviour and provide data analysis about the customer. A bot can get customer insights like user location, type of device, browser which helps in personalising.
Bot analytics provide brands an opportunity to go even deeper into their data analysis. Brands can take strategic as well as tactical decisions based on the analytics derived by bots.
The analytics will provide complete picture of their customers.
Messenger Bots interact with customers directly in the real time. Not via some 3rd party. Which means, the brand can avoid collecting data analysis from scattered sources.
12. Lead Nurturing
Bots help by automating the initial process of capturing more leads and predicts customer’s buying journey.
The facebook messenger marketing helps identify target customers so you never want to waste your time to set new lists for targeted people. The bots are more reliable in engaging potential clients and ensures leads stay connected after the initial contact is made.
13. Notify Relevant Messages
Users need not always initiate the process even if the bot can start its own conversation when its required.
It notifies the relevant users about a new order being placed, and acts upon it based on the response from the required user. It is a great feature of bot that sends an alert when it is necessary.
Also a bot can keep customers updated about their brand. Bots can even be featured in advertisements.
14. Make Payments Easier
Messenger Bots can be designed to receive payments. Payments capabilities to chat apps could not only increase usage of chat apps also generate significant revenue to your business.
It’s TIME to Get a Facebook Messenger Bot…
Data shows that more and more people are more comfortable to chat rather than call there will be a demand for use of bots in several industries. The reason for such exploding popularity is the rise of mobile messengers and extension technology of artificial intelligence.
Messenger Bots are an excellent for any business because using a bot can grow your business by helping you to reach a larger audience quickly and directly. Bonus: You can build your own bot without any coding experience with an existing platform.
If you need any help just Private Message Us at our Facebook Messenger link.
Nicky & Dave