Internet Marketing is any tool, strategy or method of getting your business name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.
While the obvious purpose is to sell goods, services or advertising over the internet. A business may be marketing online to communicate a message about itself or to conduct research.
Online marketing can be a very effective way to identify a target market or discover a marketing segment’s wants and needs.
Essentially, though, Internet Marketing refers to the strategies that are used to market a product or service online.
These include the following:
- Website Design Strategies
- Search Engine Optimization and Search Engine Submission
- Online Promotions
- Reciprocal Linking
- Email Marketing
- Social Media
- Pay-Per-Click Advertising
- Affiliate Programs
Importance of Internet Marketing
As of 2016 more than 3 billion people worldwide have internet access according to Link Humans. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week.
The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.
According to Strategy Analytics, in 2015 digital advertising accounted for approximately 30% of overall spending on advertising, or $52.8 billion. That was a 13% increase in online advertising from 2014. That’s the fastest of any category.
It’s Time to Get Marketing Online
If you’re not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business – even if your business is small and local.
Would you like to understand internet marketing once and for all?
If you’re new to internet marketing and wish to get online as quickly and inexpensively as possible you can start with becoming an expert and dominate internet marketing in a few small steps with this course.
The only thing holding most people back, of course, is the simple fact that they don’t know how to go about internet marketing. As they don’t understand how SEO works, they’re not sure how to reach ‘influencers’ and they find social media awkward.
If you find yourself in that situation then don’t worry; this course is going to teach you everything you need to know in order to develop any kind of internet marketing campaign with confidence.
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Save money and time and learn how to be an expert in marketing in a few small important steps.
Over 10,000 students have already started implementing what they learned, and the results are skyrocketing!
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For more help to plan an Internet Marketing Strategy for your business schedule an Internet Marketing Strategy Session with us!
Nicky and Dave