10. Make it Easier to Showcase Your Products and Services
The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer.
With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.
11. Better Customer Support
The internet allows you to answer questions, give sales webinars, and solve customer problems—all without taking any of your time.
Create a service/ product video or a FAQ (frequently asked question) section once, and you can direct clients to that information for years.
Not only does it save you time, but you’ll be providing better service. Your clients and prospects are looking for specific information, such as:
- Before they make a buying decision
- To solve a problem with an existing purchase
- Researching alternatives before making a buying decision
With an online presence, you can give them just the information that they are looking for, and just when they are looking for it. This means fewer phone calls with technical questions and more sales. You can spend more time working on the revenue generating activities in your business and spend less time handling common customer service issues.
Email marketing is one of the most effective ways to develop a relationship and increase sales.
12. Make it Easier to Build Relationships with Customers and Potential Customers
Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable.
Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know your customers. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience.
Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.
13. Increase Business Responsiveness
The internet allows you to deliver your proposal, purchase order, order confirmation quickly—in many cases instantly—to your clients. Online stores will process orders and confirm them to the client. In the olden days, purchase orders were called in, mailed or dropped off.
Depending on the workload of the sales staff, it could have taken hours, or even days to process the order. With a competent online store application, you can automatically track inventory, sales numbers, outstanding orders – everything. Faster response time means happier clients and less administrative work for you.
There is much said about doing business on the internet or ‘putting your business online.’ Above are just some of the most powerful reasons your business should have an online presence.
Modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The internet is a powerful tool to reach more prospects and turn them into qualified leads and customers; with many of the processes being completely automated.