One of the best pieces of advice I can give you if you want to get good at marketing, is to study the principles first, and tactics second.
Study what makes an ad actually work Vs. studying newest social media platform to place ads on.
If I had a marketing apprentice working for me, and I had a vested interest in their future earnings (say, 10% of their gross sales for the next 10 years), the very first thing I’d do is get them to study the classic direct response marketing books.
“The real advertising writer who is after results makes the reader want something – and then provides what the reader will
consider a good excuse for buying it.”~ Clyde Bedell
For the lead singer of the Beatles, John Lennon, writing hit songs was the way to get what he wanted in life.
“Okay, let’s write a swimming pool” he said famously to his friend Paul McCartney. If a new song was a hit, he’d have the money he needed to buy the things he wanted.
The same concept that got John Lennon his swimming pool (and many other nice things) can get you all the things that are important to you. But instead of hit records, you can write winning advertising campaigns and sales copy.
We’ve had many ads… but, there’s a small handful of them which have outperformed the rest.
Spending your time thinking about, crafting, and testing new ads is some of the most important work you’ll ever do as an entrepreneur.
No matter what, staying focused on the part of your business which brings in new leads- your ads – must be an absolute priority.
And very few people will be able to do it as well as you can as you know your business and target market, because you know your market so well. You know what makes them tick, and what they’ll respond to.
To Write Great Copy ONE MUST:
Grab their Attention -> Make them Interested ->
Create Desire to Learn More -> Make Them to Take Action.
We have a 7 Step Guide for you to Follow so you can Start Writing Great Sales Copy which will make people want to give their money to you, so you can get what you want:
Brainstorm as many as you can. When you can’t come up with any more, review your list until you find the biggest and best promise.
That’s the one to use.
Use expressive language to make it real in the minds of your prospects. Get them to see what you see.
Selling is a transfer of emotion, so the more intensely you believe in something and the better you paint the picture of what you believe, the more real it becomes to them.
Back up your claims. Although selling is an emotional activity, people need to justify their decision with solid facts.
There must always be something unique about you, your company, and your products or services.
You must differentiate or die. If you can’t think of anything unique about your business or what you sell, it’s up to you to create the uniqueness.
Find or develop points of differentiation that are important to your prospects.
The more unique your product/service is in ways that are important to your marketplace, the more selling power you’ll have—and the more people will be ready, willing, and able to give their money to you.
People need good reasons not to postpone their buying decision.
Remember, your competitors (both indirect and direct) are also trying to win the business of the same prospects you’re after.
You must do everything possible to be heard above the crowd.
Create a sense of urgency, providing clear and compelling reasons why they must buy now.
If there are no such reasons, you must create them—and they must be credible. The more good reasons you give people to take action immediately, the more money you’ll make.
This becomes one of their biggest reasons for responding immediately.
Offer free bonus gifts that are exciting and valuable to them, and emphasize that those things are only available for a limited time.
Take Use 6 Steps to Creating a KILLER OFFER that Converts and that will increase their sense of urgency.
Provide a complete summary of the offer, simplifying it as much as possible.
Make the strongest possible call to action, doing everything you can to persuade them to give you their money now.
Want a Pool like John Lennon?
A good sales letter (and accompanying well-written campaign) can make you all the money you need to put in a pool… buy a house… donate to your favorite charity… or do whatever else is important to you.
Learn Copywriting and Do it yourself with Million Dollar Copy
How to become a six figure copywriter – 7 short videos on becoming a great copywriter.
This Copywriting training is part of a huge library of training from online business to Entrepreneurial and personal development training. They come as video and or audio files in a bundle.
You purchase the bundle in this case it is the G500 Pack. You own all the tracks. AND own the licence to resell them. Which means with one referral sale you have the cost of the G500 back. Yes 100% return and you still keep the recordings.
Learn more about the G500 Training Library and Million Dollar Copy
To Write Great Copy ONE MUST:
Grab their Attention -> Make them Interested ->
Create Desire to Learn More -> Make Them to Take Action.
Happy Writing!
Talk Soon,
Nicky and Dave
Most of the business advice out there is telling you what you should do. But we’ve found it equally, if not more valuable, to ask our mentors what we shouldn’t do.
You can learn a lot from hearing experienced entrepreneurs tell you tales of all the times they made mistakes and paid dearly for it. Read more
As promised in last article, we will give you some tested headlines that will generate clicks for you. As business owners and those in marketing, we want to know how we can ensure our ads are those that are getting the most clicks possible.
Let’s Get Started!
Every major marketing campaign has a few important elements. Large companies may spend a lot to incorporate them into their marketing, but you can do the same thing with a much smaller budget.
The reason for this is that the power of these elements isn’t tied to the amount spent on them. The following are a few of the most useful.
Advertising is a major part of marketing. As far as some people are concerned, it’s the only thing marketing really does. While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.
Let Me Give You the Simple Anatomy of a Good Online Advertisement…
As you should already know What Media Buys Are and How They Work if you have been on our website before. Media Buys (buying packages of ad space) can be a great way to help grow your business.
Finding the right place to advertise will open up a large audience that might be amenable to your current marketing efforts.
There is, however, a right way and a wrong way to do it.
We have six tips will help you to get the greatest return on all your media buys.
“Media Buys” is a term you’ll often hear in marketing circles. They are widely used, yet some people still don’t understand what they are. To put it as simply as possible, a media buy is basically advertising space purchased on some sort of media, like a website ad or TV commercial.
There are a great range of options when it comes to media buys and each one has its benefits and drawbacks. Some companies will spend millions of dollars every year and need to hire a dedicated media buyer to handle it all.
It’s actually quite easy to end up spending a significant amount of money, but you don’t need to break the bank if you know what you’re doing. Read more
If you’re promoting your business online then we are willing to bet Facebook is a pretty big part of your overall strategy.
For us it certainly is. Facebook has over a billion active daily users and an incredibly effective system for advertising to all of them.
It’s simple and effective, and easily accessible for anyone with Internet. Read more
