Ray Dalio is someone I truly admire and his book Principles is intended as a pivotal masterpiece meant to change the business landscape.
Cocky? Sure.
After reading Principles, one thing is clear to me: this is a solid book and a must-read for anyone in any business.
All too often we hear new entrepreneurs say they aren’t excelling because they don’t have the capital to invest – so they can really dig in and build their business. And we get it—we were there, too, once. When we got started in online/ affiliate marketing, we invested $50,000+ savings—into getting it up and running.
It was a massive leap of faith and one that, for years, didn’t seem to be paying off. But then, thanks to the hard work and proverbial blood, sweat, and tears – that things started to happen. First a few thousand dollars. Then a few more. And, before we knew it, our Online business was in motion—big time.
Because we weren’t one of those lucky entrepreneurs with windfall investments and tons of startup cash, we really appreciate Daymond John’s book, The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage.
The founder of lifestyle and apparel brand FUBU and a star of the smash TV hit Shark Tank, Daymond knows a thing or two (or 2,000…) about success and entrepreneurship.
And, like us—and, probably, like you—he started from nothing. He literally sold home-sewn t-shirts on the streets in Queens, with a $40 budget and no marketing experience. But Daymond excelled, clearly. He had to cook up out-of-the-box methods for marketing his shirts and building his customer base. As a marketer and business owner, he was desperate but passionate a powerhouse combination, from where we sit. Because Daymond was able to convert that desperation into innovation and build out a creative campaign that eventually turned into FUBU a $6 billion brand.
Daymond advocates that broke forces entrepreneurs to think differently and creatively, leveraging resources more efficiently and connecting with customers more authentically. And those powers combined, he explains, helps fledgling business owners make a meaningful mark.
By drawing on his own experiences and the experiences of entrepreneurs including DJ Steve Aoki, Gigi Butler, and Mo Bridges, Daymond shares the secrets to success that only the scrappiest, most passionate doers and dreamers can fully embrace scrappy entrepreneurs just like you (and us too).
We are here to help you, let us guide you through building your Online Business – Just Private Message Us at our Facebook Messenger link.
If you don’t have the capital to start your business, we recommend that you READ Daymond John’s book, The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage.
Talk Soon,
Dave and Nicky
“We don’t buy and sell stocks based upon what other people think the stock market is going to do
(I never have an opinion) but rather upon what we think the company is going to do.”
– Warren Buffett
I’m in awe of what Warren Buffett has accomplished. He continues to write, rewrite and break the rules of investing, business, and entrepreneurship. There’s an endless amount that can be learnt from Buffett’s decades in business.
One of the things that impresses me most, though, is that this is all Warren everything he’s accomplished has been on his terms. No one handed him the proverbial silver spoon.
He worked hard, thought outside the box and continued to innovate, elevate and accelerate. And it paid off big time.
Warren has been building his fortune for more than 60 years. As chairman and the single largest shareholder of Berkshire Hathaway for nearly 50 years, Warren’s investment decisions have been carefully watched and highly scrutinized. They’ve also, though, been so on-point it seems almost unfair—like he has a crystal ball hidden away somewhere.
In my quest to understand Warren’s methods and processes, I stumbled on Jeremy Miller’s book, Warren Buffett’s Ground Rules. The author Jeremy C. Miller is an investment analyst for a mutual fund company and a 15-year veteran of the financial industry.
Miller’s book is a must-read whether you’re a huge Warren Buffett fan or simply want to gain that critical edge in business and in life.
Ground Rules covers Warren’s first 14 years as a true business mogul, including his tenure at the helm of Buffett Partnership Limited.
While there’s lots to dive into in Ground Rules, what I find most fascinating is the fact that the book itself is based on 33 letters Warren wrote to his partners from 1956 to 1970, outlining his business strategies and philosophy.
Miller puts it all into his book with a powerful context and strong narrative that weaves every piece together and creates a solid work any entrepreneur, business leader or investor can learn from. You’ll find lots of important tidbits here, many of which can be directly applied to your business—even if you haven’t reached Warren Buffett status just yet.
Overall, the content in Ground Rules is perfect for the business leader or long-term investor who wants to protect their assets and grow their success. In fact, Warren himself endorsed this book and gave the author express permission to work with his letters. If that doesn’t speak to the quality of Ground Rules, I don’t know what does.
Warren Buffett’s Ground Rules Book Layout:This book is much more than a compilation of excerpts from Buffett’s letters, smartly organized by investment theme. Miller begins every chapter with an articulate and insightful synthesis, which helps the reader understand Buffett’s key ground rules on each theme.
Buffett’s correspondence with his early partners was folksy and insightful. Buffett never wrote an investment guide. These letters make up the closest thing investors will ever have to a Buffett textbook on investing.
Among Buffett’s early beliefs are:
I Personally found Ground Rules to be a powerful tour through the mind of a man who has consistently astonished the modern investment world. In this book, we get a better understanding of his unorthodox philosophy of diversification, which reversed what was then considered common knowledge when published.
We also get a unique opportunity to follow the development and reasoning behind Warren’s conservative long-term strategies, which have proven effective for decades despite endless movement in the marketplace.
This book is well worth reading and will make you rethink your financial, business and investing views…at least a little.
Talk Soon,
Nicky
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Do you have a hobby you wish you could indulge in all day?
An obsession that keeps you up at night?
Now is the perfect time to take that passion and make a living doing what you love.
In Gary Vaynerchuk’s book Crush It!: Why NOW Is the Time to Cash In on Your Passion, you will learn how to harness the power of the Internet to make their entrepreneurial dreams come true.
Online marketing guru Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet. He would know as build his family’s wine store from a $4 million business to a $60 million.
This book is comes in a trilogy of the evolution of social media – the other two are: “The Thank You Economy” and “Jab, Jab, Jab, Right Hook” (read my summary) which are a great read too.
Developing your personal brand is key to monetizing your passion online.
When you’re selling a very similar product/service/content to someone else, it’s your personal brand and liveability that will set you apart and keep people coming back.
It’s a must to build authenticity through your content.
Your personal brand will help determine which channels you’re going to use to market yourself.
For example, podcasting and video favours someone outgoing. But if you’re shy and lack confidence, then perhaps writing is more your thing – that’s more me.
Summarise your personal brand in a sentence. How are you different?
To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax.
Quality is a tremendous filter. Cream always rises, no matter how many cups of coffee you pour.
“Talking about what you love brings passion to the table. You come across more credible and entertaining when you talk about the thing you love. You also won’t need a script” – Simon Sinek.
To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.
Great content is what you’re going to pump into your social media networks to draw eyeballs to your blog. It exists as a result of passion plus expertise, so make sure you can talk about your product like no one else.
If you could talk forever about it then you’ve picked the right product. No matter what it is. Stories are a great way of communicating content.
Ask yourself:
“Is marketing/tech/ sport my greatest passion?”
“Can I be the best blogger about this subject?”
The answers should both be ‘yes’.
You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it.”
First, you must know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.
“Passion is energy. Feel the power that comes from
focusing on what excites you.”
-Oprah Winfrey
Golden rules for success:
1. Love your family.
2. Work super hard.
3. Live your passion.
You should measure your success by how happy you are, not how big the business is or how much money you’ve made.
If you’re going to live and breath your business and personal brand, you have to love what you do. This is what will set you apart from the rest and make you jump out of bed each morning.
The Internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand.
Storytelling is by far the most underrated skill in business.
When someone re-tweets what you say, they’re saying you’re worth paying attention to. You’re in business to serve your community.
Don’t ever forget it.
AUTHENTICITY:
Being authentic, and being perceived as such by your audience. This relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.
HUSTLE:
I’ve said over and over that if you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves.
With one exception.
Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are.
So Hustle! Without it, you should just pack up your toys and go home.
PATIENCE:
Building a business and success takes time.
You have to live your passion. Think of building a business as a marathon, not a sprint.
You have to love what you do as it’s the only way you’ll keep going. And even if you fail, you won’t have any regrets because you were doing what you loved.
Creating a community is where the bulk of your hustle is going to go and where the bulk of your success will be determined.
Comment on other blogs and get a conversation going. Link back to your content. Also, comment when people reply to you.
It’s the quality of the conversation and community that matters most. Not the numbers.
Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals. Reactionary business allows you to make a couple of crucial moves when the landscape starts to change.
“This is why every decision I make I weigh in terms of currency and legacy. Will this business deal make me money? Yes? Good. Will I be proud of how I made that money? Yes? Okay, then, let’s do this. If the answer is no, I don’t go there, ever. Legacy always wins.”
– Gary Vaynerchuk
Follow your passion, not the money.
Now that you’re in the public eye, you have to be careful with how you interact and respond to people. The internet is not very forgiving.
Think through every business decision before you make it. Take a long-term view.
The book is only a blueprint for how to act and what to do. But when you read it, the world will already be a very different world. Roll with the changes.
If there’s any message I want you to take away, it’s that true success—financial, personal, and professional—lies above all in loving your family, working hard, and living your passion
1. Identify your passion.
2. Make sure you can think of at least fifty awesome blog topics.
3. Answer the following questions:
1) Am I sure my passion is what I think it is?
2) Can I talk about it better than anyone else?
4. Name your personal brand.
You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is.
5. Buy your user name—.com or even .tv.
6. Choose your MAIN Medium:
video, audio, or the written word.
7. Start a WordPress or ClickFunnels account.
8. Hire a Web designer.
9. Include a Facebook Connect link, Call-to-Action buttons, Share Functions, and a button that invites people to do business with you in a prominent place on your blog.
10. Create a Facebook fan page.
11. Sign up for a Social Media Management Platform –
Buffer or Zoho Social (I love this one).
12. Select all of the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative (vital); the others you can select according to your needs and preference.
13. Post your content fairly regularly.
14. Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment.
15. Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them.
16. Use BlogSearchGoogle.org to find more blogs that are relevant to your subject.
17. Join as many active Facebook fan pages and groups relating to your blog topic as possible.
18. Repeat steps 13 through 17 over and over and over and over and over.
19. Do it again.
20. And again.
21. When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing.
22. Enjoy the ride.
If you like Crush It Book Summary then here is the link, so you can read the full book too.
The book “Crush It!: Why NOW Is the Time to Cash In on Your Passion” gives a detailed blueprint of internet marketing which is not entirely covered in this summary.
If you are looking to be present everywhere on social media, I suggest you should buy this book.
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Talk Soon,
Nicky
This week I read for the first time 100 Ways to Motivate Yourself:
Change Your Life Forever.
The Author of 100 Ways to Motivate Others Steve Chandler, again proves that sometimes the simplest ideas make the most sense.
The world has led you to believe that financial freedom is not something you can willfully create in your life.
The TRUTH is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and the “pillars” that reinforce your every action.
I finished reading The 10 Pillars of Wealth book last night where…
I believe, to live a good life, you need to commit to lifelong learning…
And that includes reading better books.
Doing so helps you understand why you do what you do, make better, rational choices in life and work, and develop life’s most important life skills.
This week I read for the first time Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter. This book is a reality check for business owners and department managers who are struggling. In order to design your ideal life, this book is should be on your reading list. Read more
I just finished reading for the first time ‘Who Moved My Cheese’ by Spencer Johnson. Its About How You Deal with Change in Your Work and in Your Life.
Spencer Johnson introduces the reader to his fable on how to cope positively with change. The story involves four characters who live in a maze: the mice Scurry and Sniff, and two ‘littlepeople’, Hem and Haw. All is going well because they have found a huge source of their favourite food, cheese. Read more
