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Going into business for yourself is an exciting idea that requires cautious consideration. In addition, it’s contingent upon what you’re searching for in a business. The options are to begin your business from scratch by starting a start-up or to purchase an established business instead.

Both of these options have advantages and disadvantages so they ought to be weighed cautiously before any commitment is made. In this article, I listed the advantages of purchasing an established business.

Let’s get started…

To Be Successful…
You need to make the commitment and then take action.
The action needs to be planned and focused. You will get more done if you don’t chop and change.

You need to focus on one type of strategy, within your business plan.

Finding financing in any economic climate can be challenging. It doesn’t matter if you’re looking for start-up funds, capital to expand or money to hold on through the tough times. But given our current state of affairs, securing funds is as tough as ever.

You’ve probably heard the saying,
“You’ve got to spend money to make money.”

And it’s true, at least if your intention is to make money through your own business. Read more

Many business owners think you need to increase sales substantially to make more money.

But often that’s too difficult, especially in the short term.

So it’s a GOOD THING that there is another way to make more money – increase your profit margins.

So you might ask yourself
How do I increase my businesses profitability?

It’s a great question.

Below we have a list of 29 simple tips to increase your profits and profit margin. They work, if you put them into practice.

Read more

In our last two articles we talked about the difference between Branding vs. Marketing and Which Comes First – Marketing Or Branding. In this article we promised to go over The Importance of Understanding Branding vs. Marketing when applied to your business.

So here it is…

The Importance of Understanding Branding vs. Marketing

While branding and marketing are distinctly different, there may be one area where they overlap. When choosing imagery to be used on a continuing basis, branding and marketing become one in the same. As the saying goes “An image speaks one thousand words.”

Knowing that, when you select your organization colors, images, and logo–remember that they need to first stand for your brand–but that they can also play a considerable role in your ongoing advertising campaign.

Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in the games and apps we use on our phones. Though billboards and print advertising prove that brand imagery has always had a place in marketing, it’s undeniable that it now plays a much more important role, because of social media. If properly used, images can deepen a customer—or potential customer’s—attachment to your brand. Read more

As promised in our last article Branding vs. Marketing: Finding the Difference this article will answer the question of:

Which Comes First – Marketing Or Branding?

If you haven’t worked it out it yet…
It’s Branding

After all Branding reaches the key of your online marketing strategy, so branding must come first. Even though you are a set up, it is vital to obviously determine who you are as a brand–before you get started to devise your unique marketing techniques, tools, strategies, and techniques.
Your brand is exactly what will maintain your clients returning for more, it’s the foundation after that you will build consumer devotion.

Think about restaurants and stores near where you live – either independently owned, or major companies. It’s the brand that retains customers returning generation after era. Read more

Have you ever before contemplated the difference between branding and marketing?

If so, you aren’t alone. As the two are doubtlessly linked, there are small variations between your two.

As a business owner, it is vital that you realize branding and marketing both in great depth, so as to effectively use them mutually.

Below is a closer go through the dissimilarities between marketing and branding.

WHAT’S Branding?

The bottom line is, branding is who you are.

Read more

If we go for too long without process, we lose momentum and the work grows more and more difficult. Do you know what we mean? When the work just kind of feels heavier and heavier.

This happens in our projects.

It happens in our goals.

It happens in anything we want to achieve or accomplish.

And if this happens, we lose our process, our momentum and our sense of direction.

So, we want to show you a three-part exercise you can do right now to get that direction back and get more results now and in the future. But first, let’s talk about those results… Read more

“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin

If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from institutional or individual investors. And the first thing they are going to want to see before they invest a dime in your business is your business plan.

What Is a Business Plan?

The business plan serves two essential functions:

  1. It provides a blueprint that you can use to build your business
  2. The business plan explains to investors why your business will be financially successful

Read more