Posts

Although it may sound overwhelming (and expensive) to purchase new technology to improve your business or start an online one.

You probably currently have the largest investment in your pocket already: your smartphone. With an enormous collection of business-focused apps, businesses (especially small ones) can profit from mobile technology easier than greater companies with infrastructures that still rely on older tech or on paper systems.

A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone in business.

Read more

Part 4 and Final Article of Creating Webinars Series

Now you are ready to deliver your webinar.

Use this guide to learn how to use GoToWebinar to deliever your webinar and discover the practices you need to do during an LIVE webinar.

1.  Log in to GoToWebinar

Log in to GoToWebinar and click the Start button next to the webinar that you are going to deliver. Read more

You now know why you need to create webinars (Part 1) and what needs to go into an successful webinar presentation (Part 2). It’s Now Time to Setup Your Own Webinar with GoToWebinar.

Part 3 of Creating Webinars Series.

It’s time to walk through setting up your first webinar. Follow the steps below to set up a your first webinar presentation in GoToWebinar.

GoToWebinar is a service where you can conduct do-it-yourself webinars with up to 1,000 people. This can be a great tool to include multiple parties in a webinar from all around the globe

How to set up a webinar in GoToWebinar

Read more

Part 2 of Creating Webinars Series.

When Creating Content for a Webinar Presentation, you need to first choose your Target Market.

Keep in mind that your target market needs to fit the criteria below:

  • Are they Easy to Reach
  • Do they have a High Disposable Income?
  • Is there a lot of ‘Pain’ in this Market? Are they ‘Irrationally Passionate’ about Topic?
  • Is there good ‘Back-End’ Potential? High ‘Lifetime Customer Value’?
  • Is there a significant enough market? (30,000 – 10,000 searches on Google a month)

Then you need to choose the Right Subject Topic in order design your webinar presentation.

You could present a webinar on a great number of things.  When it comes to choosing a topic for your webinar, teach them what you know and show them what you’ve achieved. If you’re struggling with content ideas then leads, and traffic is two of the biggest topics of interest in the money marketing opportunity market.

Some individuals don’t have faith in their ability to present valuable content because they see themselves as novices, and they become apprehensive to teach others. But even if you’ve had success with something like Facebook pay-per-click (PPC) ads, you’re already more experienced than the person who is just starting out. The point is, you’ll always have an audience that wants to learn.

Read more

This weekend Dave and I attended a 2-Day Training Workshop at the Watermark Hotel & Spa Gold Coast, Australia. The WebinarMagic Blueprint Workshop by Steven Essa gave us food for thought on strategies to converting webinars into sales.

This is Part 1 a Series of Articles on Creating Webinars.

Webinars are a powerful marketing tool that allow you to provide important information and enhance your reputation as an expert in your field. Either by creating your own Webinar or by leveraging someone elses, it needs to be done. Read more

If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act. Which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.This Law regulates commercial emails.

This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

Read more

It’s common thinking among many Internet marketers that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks. Read more

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.

While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing. Read more