Content marketing is becoming more important than ever. The absolute best way is to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content. This may sound easy but after a few months you begin to run out of ideas.
“The truth is traffic in and of itself is pointless unless you’re attracting your ideal visitor.” – Sophie Lizard
At this moment of time, people have endless amount of information, entertainment, and other content than in any other amount of time in history. Whilst that is great for those looking to be up to date, educated or entertained. It can present an issue for online marketers seeking to capture the biggest possible audience.
That’s because there will certainly be more competition for your target audience than in the past. So the content you are using to attract visitors to your pages needs to be interesting, innovative and/or exciting. When people check out your website, you want them to stay on your pages once they land there.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
Creating web content is hard sometimes.
Creating web content that folks will actually read is even harder.
With regards to writing for the web, you have to create content carefully and purposefully. People on the internet have a short attention span. It is no wonder with all the content out there, so you are struggling for each and every second of their attention.
Many content developers aren’t really that familiar with the people who read their content online. This is the major problem that triggers web content to go unread. Which means people skim the content instead. They want to get the important things from the articles without spending a lot of time on it.
Thankfully, there are some things you can do to make your content more attractive to those who only skim.
So ask yourself “Why are people sharing content from everyone in the world but me?”
Then Remember: People will only share content that is engaging, interesting, and entertaining.
Sharing is surprisingly powerful. People share in order to define themselves to others.