Tag Archive for: continuity marketing

We love continuity income.

It is, in short an incredible way to build, scale and sustain a business—any business. So, here’s a quick tutorial in case you aren’t familiar.

Continuity income, as the name suggests, is continuous income paid weekly, monthly, yearly or on some other fixed schedule. It’s frequent, it’s recurring and it’s automatic—people don’t have to mail back a check or call with their credit card or anything like that.

The charges are pre-authorized and keep happening, which benefits all sides. The customer doesn’t ever experience a lag in service and the business continues to collect money doing anything. Really, what could be better? Read more