customer base Archives - Easy Online Biz Solutions

25 Benefits of USING Email Marketing in Small Businesses

Deciding where to invest your marketing dollars isn’t a decision you take lightly.

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.

An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

Want to Try Email Marketing for Your Business?
Sign up for your FREE 30-Day AWeber Trial here.

There’s plenty of data to back up the benefits of email marketing campaigns.

For Example: Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

But if you really want to find out how email can work for your business.

Read 25 benefits of using Email Marketing for any business, but especially relevant for those with small businesses:

1. Build Credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

People will read our newsletters and be able to tell if we’ve the right people for the project or to help before they even call us.

2. Generate Calls

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email results in a flood of calls each time they hit send.

3. Strengthen Relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business.

Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

4. Improve Communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.

For real estate management companies email has provided a reliable solution to keep tenants informed and up-to-date.

5. Build Your Brand

With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter. Maybe it was forwarded to them by a family member or friend of theirs, and they know I’m the person to call. It really helps establish credibility upfront before saying a word.”
– Dave Cane, Easy Online Biz Solutions

6. Boost Sales

When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.

This has been especially valuable for a business like ours, which communicates with local residents and prople from alround the world.

It has definitely been the easiest way to reach people.

7. Learn What Works Effectively

Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

We can tell people are interacting with our content and click through to our website.

8. Get Started Quickly

With email marketing software like AWeber (what we us for 98% of our Email Marketing), you’ll have the tools and training you need to get started quickly.

Regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give them a call.

9. Reach People on ANY Device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

We are almost positive that all of those people were on their phones, not in a traditional office.

10. Get More from Doing Less

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates.

These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

11. Look Professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colors to make sure it matches your brand.

12. Increase Website Traffic

Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.

Email definitely works. We see people clicking through to our website and we have people calling or facebook messaging to telling us that they saw our newsletter.

14. Market with a Personal Touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

15. Generate Leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

16. Start a Conversation

Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas.

17. Promote Services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year.

Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

18. Grow your Audience

We know as a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

19. Stay Organized

Reaching out to clients on an individual basis can be a costly and time-consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

Just schedule your emails at the beginning of the week and you’re done.

22. Increase your Value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

23. Attract New Clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social media networks to bring new people to your business.

24. Improve Visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.

Taking a more pro-active approach to your marketing could prove to be exactly what you need to improve exposure to the services you offer.

25. Save Time

Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience of subscribers in less time.

The biggest benefit of email marketing is efficiency. You might think it take a lot longer to create an email than it actually does! But we have a ready made template so it’s easy to pull together an email quickly.

Start Your Success Story…

If you’re already using email marketing and have seen great results, we’d love to hear your story in the comments below!

If you’re not using email marketing, and are interested in seeing how it could benefit your small business, you can try it for free.

Start your FREE 30-Day Trial of AWeber Today!

Talk Soon,
Nicky and Dave

August 4, 2018

What to Know When Setting up Your First Facebook Ad Campaign

How To, Social Media Marketing

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

March 1, 2018

Know the Importance of the Facebook Pixel?

Inspiration, Social Media Marketing

Is the Facebook pixel needed?

Heck yes!

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more

February 25, 2018

Facebook is #1 Website in the World

Inspiration, Social Media Marketing

The most popular of the social media platforms is Facebook.

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

February 23, 2018

The 5 Steps to Discover Your Ideal Customer

How To, Marketing

One of the main components of an online marketing strategy is the introduction of an ideal customer avatar. By effectively understanding who makes your ideal customer you can to build your business model. This includes communication, product, services, sales, and support that focus on attracting and serving this narrowly defined customer group.

When working with businesses that have an established customer base we can generally identify their ideal customer by finding the common characteristics found in their most profitable clients that also refer them to others.

February 13, 2018

Tips to Make Cold Emails Work for You

Email Marketing, How To

Cold Email is an ugly term. No one wants to send them, no one wants to receive them. But, when used correctly, a cold email can be a powerful tool to generate leads for your business.

A well-written cold email may be the key you will need to find yourself in contact with companies, speakers, potential customers and just about anybody else you want to get hold of.

You may be trying to reach out to one person you want to partner with or you may be selling your product to two dozen people you found at a meetup. Either way, cool emails are an easy and simple way of communication. Read more

January 27, 2018

How to Deliver Your Webinar with GoToWebinar – Creating Webinars Series

Communication Skills, How To

Part 4 and Final Article of Creating Webinars Series

Now you are ready to deliver your webinar.

Use this guide to learn how to use GoToWebinar to deliever your webinar and discover the practices you need to do during an LIVE webinar.

November 4, 2017

Step-by-Step Guide to Set Up Your Own Webinar with GoToWebinar – Creating Webinars Series

Communication Skills, How To

You now know why you need to create webinars (Part 1) and what needs to go into an successful webinar presentation (Part 2). It’s Now Time to Setup Your Own Webinar with GoToWebinar.

Part 3 of Creating Webinars Series.

It’s time to walk through setting up your first webinar. Follow the steps below to set up a your first webinar presentation in GoToWebinar.

GoToWebinar is a service where you can conduct do-it-yourself webinars with up to 1,000 people. This can be a great tool to include multiple parties in a webinar from all around the globe

How to set up a webinar in GoToWebinar

November 2, 2017

The Content Elements that Need to Go into Every Successful Presentation – Creating Webinars Series

Content Marketing, How To

Part 2 of Creating Webinars Series.

When Creating Content for a Webinar Presentation, you need to first choose your Target Market.

Keep in mind that your target market needs to fit the criteria below:

Are they Easy to Reach
Do they have a High Disposable Income?
Is there a lot of ‘Pain’ in this Market? Are they ‘Irrationally Passionate’ about Topic?
Is there good ‘Back-End’ Potential? High ‘Lifetime Customer Value’?
Is there a significant enough market? (30,000 – 10,000 searches on Google a month)

Then you need to choose the Right Subject Topic in order design your webinar presentation.

You could present a webinar on a great number of things. When it comes to choosing a topic for your webinar, teach them what you know and show them what you’ve achieved. If you’re struggling with content ideas then leads, and traffic is two of the biggest topics of interest in the money marketing opportunity market.

Some individuals don’t have faith in their ability to present valuable content because they see themselves as novices, and they become apprehensive to teach others. But even if you’ve had success with something like Facebook pay-per-click (PPC) ads, you’re already more experienced than the person who is just starting out. The point is, you’ll always have an audience that wants to learn.

October 31, 2017

Tag Archive for: customer base