Deciding where to invest your marketing dollars isn’t a decision you take lightly.
You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.
An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.
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For Example: Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
But if you really want to find out how email can work for your business.
Read 25 benefits of using Email Marketing for any business, but especially relevant for those with small businesses:
1. Build Credibility
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
People will read our newsletters and be able to tell if we’ve the right people for the project or to help before they even call us.
2. Generate Calls
When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email results in a flood of calls each time they hit send.
3. Strengthen Relationships
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business.
Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.
4. Improve Communication
If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.
For real estate management companies email has provided a reliable solution to keep tenants informed and up-to-date.
Related Article: How To Get Really Good at Influencing Others
5. Build Your Brand
With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.
“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter. Maybe it was forwarded to them by a family member or friend of theirs, and they know I’m the person to call. It really helps establish credibility upfront before saying a word.”
– Dave Cane, Easy Online Biz Solutions
6. Boost Sales
When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.
This has been especially valuable for a business like ours, which communicates with local residents and prople from alround the world.
It has definitely been the easiest way to reach people.
7. Learn What Works Effectively
Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.
We can tell people are interacting with our content and click through to our website.
8. Get Started Quickly
With email marketing software like AWeber (what we us for 98% of our Email Marketing), you’ll have the tools and training you need to get started quickly.
Related Article: How to Build an Email Marketing List Quickly
Regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give them a call.
9. Reach People on ANY Device
With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.
We are almost positive that all of those people were on their phones, not in a traditional office.
10. Get More from Doing Less
One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates.
These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.
11. Look Professional
Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colors to make sure it matches your brand.
12. Increase Website Traffic
Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.
Email definitely works. We see people clicking through to our website and we have people calling or facebook messaging to telling us that they saw our newsletter.
14. Market with a Personal Touch
Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.
15. Generate Leads
Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
Related Article: Should You Pay for Leads to Expand Your Customer List?
16. Start a Conversation
Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas.
17. Promote Services
Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year.
Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.
Related Article: Need an FREE Offer for Your Email Marketing? We’ve Got 7
18. Grow your Audience
We know as a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.
19. Stay Organized
Reaching out to clients on an individual basis can be a costly and time-consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.
Just schedule your emails at the beginning of the week and you’re done.
22. Increase your Value
When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.
23. Attract New Clients
In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social media networks to bring new people to your business.
24. Improve Visibility
As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.
Taking a more pro-active approach to your marketing could prove to be exactly what you need to improve exposure to the services you offer.
25. Save Time
Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience of subscribers in less time.
The biggest benefit of email marketing is efficiency. You might think it take a lot longer to create an email than it actually does! But we have a ready made template so it’s easy to pull together an email quickly.
Start Your Success Story…
If you’re not using email marketing, and are interested in seeing how it could benefit your small business, you can try it for free.
Nicky and Dave