The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.
When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.
Here’s how it looks:
- Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
- Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
- Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
- Ads: Last but not least, all of your ads. This is the only part that people will see eventually.
