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The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

  • Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
  • Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
  • Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
  • Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

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Is the Facebook pixel needed?

Heck yes!

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more

The most popular of the social media platforms is Facebook.

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

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“Understanding who isn’t your ideal customer sometimes helps you better clarify who is” – Amber Hurdle

One of the main components of an online marketing strategy is the introduction of an ideal customer avatar. By effectively understanding who makes your ideal customer you can to build your business model. This includes communication, product, services, sales and support that focus on attracting and serving this narrowly defined customer group.

When working with businesses that have an established customer base we can generally identify their ideal customer by finding the common characteristics found in their most profitable clients that also refer them to others.

Today, however, we wish to address the needs of the start-up or business with hardly any customer experience. Finding and serving an ideal customer is equally important for a business just getting started. As establishing a focus on discovering a narrowly defined ideal customer from the very beginning will save months of wandering in the dark trying to be all things to all people. Read more