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Business Citations is a top influential element in your Local Ranking strategy.

Business citations are nothing more than an online business card, containing your business Name, Address and Phone number (NAP), posted on business directories. On business directories your citations, the NAP mentions of your business are presented as listings (directory profiles of your business).

And here we come to the essential part: what makes up for a perfect business citation?

At the end of last year I talked about:Why it’s important to clean your email list regularly.’

Once you have cleaned your email list you properly found that you had at least a few dead leads.

Now, your subscribers were probably not dead on arrival. As the list owner, it’s imperative that you evaluate what’s causing the drop-off in interest, so you can fix the problem.

Causes of Decreased Email Engagement include:

  • Silence: You left them hungry for content by not sending emails.
  • All SELL but NO Value: You sent out nothing but promotional emails and didn’t create value for your audience.
  • Missing the Mark: Your content didn’t resonate with your audience.
  • Overwhelm: Your subscribers get too many messages and yours didn’t stand out.

What You Want To Do Is…
Get your subscribers to tell you what they want, what they really, really want!

Whether you missed the mark during your initial email campaign, or you’re re-engaging after a long absence, it’s important to understand what your audience does want.8 Emotions That Drive Us To Buy What We Want

It’s not hard just ask them…

Send an email asking your subscribers why they signed up, and what kinds of information, content, and insights you can offer that will make them stick around.

If you want to test specific hypotheses, use a survey.

Or offer personalized 15-minute consultations to 10 people in exchange for them letting you interview them for five minutes.

Conduct research on what your audience wants and what your competitors aren’t providing to find the sweet spot for your message and content.

This will keep you on the right track!

Recap:
Assess what’s gone wrong, engage to find out how you can provide value, and finally take a data-driven approach to relaunch your email list with a new email campaign or follow up.

By engaging smartly with your list can turn your email into a highly profitable customer channel for the long run.

Want More Help with Your Email Marketing?

Reasons to Use Email Marketing

We are here to help. Get ACCESS to the Best FREE Tools and Resources for Entrepreneurs by going to our Tools and Resource Page or Subscribing to our Entrepreneur Newsletter.

The best Entrepreneurs learn how to use attraction marketing which is the concept of leading with value to attract your perfect prospects to you. Which is important when doing Email Marketing effectively.
We recommend that like us and our mentors that you check out the affiliate program that teaches Entrepreneurs attraction marketing and much much more.
Check it OutIf you want any more help then just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions
In the next article, I will talk about how you can re-engaging a cold email list.
So keep your eyes peeled!

Talk Soon,
Nicky Cane

Now we have been asked:“Why it’s important to clean your email list regularly.”

Being proactive in your email list cleaning is an essential part of any successful email marketing strategy because without it by the time you discover that you have an issue with email hygiene it’s generally too late.

How do you know when it’s time to clean your email list?

Well, you can usually see the first warning signs in your email marketing statistics. Just login into your Email Marketing Service Provider (aka Mail Chimp or AWeber) and see if you have any of these following problems:

  • Reduced open rate
  • Reduced click through rate
  • More unsubscribes
  • More spam complaints

All of this adds up to one big red flag. If people aren’t opening and clicking, they aren’t converting. That means you’re missing out on leads, sales and revenue.

Want more reasons why you need to clean your email list? Keep Reading…

My 8 Reasons Why You Should Clean Your Email List Regularly Starting from Today

1. Increase Email Deliverability

LawAs your deliverability rate lowers, so does your reputation with internet service providers (ISPs).

A poor reputation will lower your deliverability even further. So avoid this spiral by cleaning your email list regularly to eliminate invalid data and keep your VIP stat looking polished and healthy.

2. Reduce your Bounce Rate

Bounce rate is a vital sign indicating the general health of your email list.

List cleaning keeps your bounce rate tiny by removing the invalid, discontinued, and fake emails that are responsible for most hard bounces and identifying risky ones that could lead to additional hard or soft bounces.

If your bounce rate goes above 3 to 5%, you will immediately see a negative impact on your deliverability and inboxing rates. At 8 to 10%, your delivery rates will start to drop dramatically.

Additionally, some systems employed by email service providers, like Omnivore by Mailchimp, will suspend your account if you just exceed the standard bounce rate for your industry.

3. Reject the Junk Folder > Find the Inbox

Email Hygiene - Get Emails into Inbox not the Junk FolderEmail list cleaning is essential to a successful inboxing strategy. While email design best practices plays a vital role in inbox placement rates.

It doesn’t matter how relevant your subject line, if your company is known for sending to unresponsive, closed or inactive email accounts then there’s a higher chance that your emails will get flagged and redirected to the junk folder.

4. Protect All Your Reputations

Undelivered emails and spam traps can do a number on your sender reputation in a hurry. The internet is kind of like high school– once you get a bad reputation word spreads quickly. Reputation Management Helps You To Look Good OnlineYou will soon find yourself blocked from the inboxes you want to reach.

And you don’t have just one reputation to protect. Once upon a time, your email sender reputation was all about server (or IP) reputation. While server reputation is still very important, it’s equally important today to watch out for your domain reputation.

5. Avoid Honey Pots

Honey Pots (or Spam Traps) are valid email addresses created for sole the purpose of catching spammers at work. They are like kryptonite for your sender score and can even get you blacklisted by ISPs.

The best email verification services update their databases of known spam traps continually, to help you avoid being tripped up by one. No service can truthfully promise to remove all honey pots from your lists. But following email collection best practices and regular list cleaning will help to keep you off the ISP hit list.

6. Fewer Spam Complaints

Dirty WordsCleaning your email list reduces the number of spam complaints. Some subscribers mark your emails as spam because they don’t remember signing up, even if they actually did.

The problem is that email providers like Gmail, Yahoo, and others log spam complaints. If there are too many, they’ll start sending your emails straight to the spam folder, which means skipping the inbox.

And they’ll do that for everyone you send email to – not just the people that reported you. That is a huge problem for all Email Marketers.

Email Cleaning helps by cutting down on the number of subscribers who are annoyed enough to mark your emails as spam. Fewer spam complaints equals a better sender reputation. That means more of your emails will reach subscribers’ inboxes.

7. Lower your Sending Costs

Stop Money From Slipping Through Your FingersWould you change Email Marketing Service Provider to save 22% on your annual bill?
If so, then why are you wasting money sending to an email list that hasn’t been cleaned?

Email data degrades at an estimated rate of around 22% per year as people change addresses, jobs or just disappear from the digital space. If you haven’t cleaned your list in a year then you are paying to send emails to accounts that are no longer active.

We definitely don’t recommend this! You could be using the money you save on your email service provider in your marketing e.g. Facebook Advertising.

8. Increased Data Accuracy Leads (Better Reporting) to Superior Strategies

Improve Data Accuracy

When your email list is bloated with unengaged subscribers, it can be hard to tell how your email marketing strategy is working.

It feels great to hit benchmarks for email collection. For example, what if your company database just hit half a million contacts? That’s great!

However, if you’re hanging onto dead leads in your database just to pad your stats it is nothing but vanity.

Good strategy sometimes involves making tough decisions. Swallow your pride and cut your list down to its true size.

A smaller list that’s truly interested in and acting on your messages, will provide you with email marketing statistics that will be more accurate. That means you can safely use that data to guide your future marketing efforts.

Just to Recap:

Cleaning your email list will generate immediate positive results that bring you greater returns on the time, energy, creativity, and money that you invest in your mailing campaigns.

Execute an email list cleaning now or before your next email campaign to avoid much bigger issues down the road.

A service that will clean your email list accurately and super quickly – Sign Up Here!

If you currently use AWeber as your Email Marketing Service Provider then you can manually clean your list by following these instructions.

Want Help with Your Email Marketing?

Reasons to Use Email Marketing

We are here to help. Get ACCESS to the Best FREE Tools and Resources for Entrepreneurs by going to our Tools and Resource Page or Subscribing to our Entrepreneur Newsletter.

The best Entrepreneurs learn how to use attraction marketing which is the concept of leading with value to attract your perfect prospects to you. Which is important when doing Email Marketing effectively. We recommend that like us and our mentors that you check out the affiliate program that teaches Entrepreneurs attraction marketing and much much more.
Check it OutIf you want any more help then just Messenger us (Private Message Us) at our Facebook Messenger link – m.me/EasyOnlineBizSolutions

Talk Soon,
Nicky Cane

If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act. Which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.This Law regulates commercial emails.

This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

Read more

It’s common thinking among many Internet marketers that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks. Read more