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If you’re promoting your business online then we are willing to bet Facebook is a pretty big part of your overall strategy.

For us it certainly is. Facebook has over a billion active daily users and an incredibly effective system for advertising to all of them.

It’s simple and effective, and easily accessible for anyone with Internet. Read more

As promised in our last article: Why Video is Vital in Content Marketing. This Article we will be giving away our 8 Tips for Creating Facebook Video Ads. As a BONUS, we have included some Basic Video Script Outlines.

Here is a Training Course you may find helpful!

Now, let’s get started.

Before you read Our 8 Tips – It’s vital to keep this in mind…

Content Over Perfection

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It’s no secret that the use of video in content marketing is on the rise.

And, it’s certainly not a tactic to be taken lightly.

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

When it comes to content marketing, video comes in at just number seven on the list of type of content used, despite its efficacy.

Why Video?

  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates then those that don’t. (Buffer)
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The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

  • Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
  • Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
  • Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
  • Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

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Is the Facebook pixel needed?

Heck yes!

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more

The most popular of the social media platforms is Facebook.

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

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Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.”

You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ Facebook Fan Page.

Whenever anybody on Facebook “Likes” your business’ fan page, they automatically become your Friend. Then, whenever you post a status update on your Fan Page, it will be distributed to all of your Fans/Friends.

Collect “Likes” Read more