Do you post videos on Facebook?
Have you ever re-targeted your audience of your Facebook LIVE or past uploaded videos?
Most people know about retargeting through the Facebook Pixel.
Now, Facebook allows you to retarget using video.
As Facebook has been emphasizing live video and video in the news feed, we are especially excited about these video retargeting features. Anytime somebody sees at least three seconds of a video (recorded or live), Facebook takes note of who they are. Read more
Is the Facebook pixel needed?
Heck yes!
There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.
We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.
You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more
