Now that we’ve explained what a niche is and how to create the ideal customer avatar, let’s briefly discuss what positioning is and how all these notions—niche, customer avatar and positioning—fit together.
You have your niche, the part of the specific market that you want to serve.
You know your ideal customer, their needs and wants.
Now you’re setting off to create a product or solution for that ideal customer avatar in the specific niche. This is where brand positioning comes in place!
Tag Archive for: Ideal Customer Avatar
Who Needs a Customer Avatar?
Short answer: Every business should have a “customer avatar. You may have also heard the term “buyer persona” or “target audience.” It is just different terms for the same thing.
Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone?
One of the main components of an online marketing strategy is the introduction of an ideal customer avatar. By effectively understanding who makes your ideal customer you can to build your business model. This includes communication, product, services, sales, and support that focus on attracting and serving this narrowly defined customer group.
When working with businesses that have an established customer base we can generally identify their ideal customer by finding the common characteristics found in their most profitable clients that also refer them to others.
Baby Steps to Online Success
Save Time, Money & Headaches
Accellerate Your Success Online
Want to Make Money Online?
