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It’s not enough to say you have a quality product. You need to gain your customers’ trust by upholding high standards.

Let’s say that what individuates your product or service from your competitor’s is Quality. It may seem like advertising “Quality” would be a breeze, right?

Unfortunately, it’s not.

Customers hear the word “Quality” all the time–often from companies selling low-quality products. Read more

As promised in our last article: Why Video is Vital in Content Marketing. This Article we will be giving away our 8 Tips for Creating Facebook Video Ads. As a BONUS, we have included some Basic Video Script Outlines.

Here is a Training Course you may find helpful!

Now, let’s get started.

Before you read Our 8 Tips – It’s vital to keep this in mind…

Content Over Perfection

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It’s no secret that the use of video in content marketing is on the rise.

And, it’s certainly not a tactic to be taken lightly.

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan.

When it comes to content marketing, video comes in at just number seven on the list of type of content used, despite its efficacy.

Why Video?

  • Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates then those that don’t. (Buffer)
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The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and then create your first ad campaign.

When in your Ad Manager you should see different tabs to organize your account. There’s a ‘hierarchy’ to help organize how you manage everything.

Here’s how it looks:

  • Account: Holds all of your campaigns, ad sets, and ads. Typically, you’d have a single account for your business.
  • Campaigns: Individual campaigns can be created for almost anything. Some might be for specific products or services. While others are merely for driving traffic back to your site. Ideally, you want both.
  • Ad Sets: Exactly what it sounds like. Useful for organizing different groups or categories of ads.
  • Ads: Last but not least, all of your ads. This is the only part that people will see eventually.

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Is the Facebook pixel needed?

Heck yes!

There are Facebook advertiser’s who currently aren’t using the Facebook pixel and some that are just not using it to its full potential. The excuses can range from confusion and intimidation to ignorance regarding whether it’s needed at all.

We set up Facebook Pixel on our website a month before we first advertised on Facebook because without the Facebook Pixel, you’re limiting yourself from the most popular targeting options.

You aren’t able to accurately track conversions.
How in the world do you so without the pixel?
You can’t optimize for conversions. You can’t do any of the fun stuff. Read more

The most popular of the social media platforms is Facebook.

This is the most powerful tool you can utilize in your online marketing. Once you have Facebook Pixel setup on your website. It’s time to think about advertising on Facebook.

Why Facebook?

It’s the #1 Website in the World!

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Strangers are only unknown to you because you do not know their desires, dreams and anxieties.

In the event that you start pitching products to someone you do not understand, you may meet level of resistance because people have a tendency to obtain people who understand them.

You could sell to strangers by firmly taking the time to get to know them. They don’t obtain you because you will need the sale; they’ll obtain you because you have ways to make their lives better.

Selling to strangers does not involve the use of tricks. It involves an empathetic approach to understanding what they really want. Read more

“The ability to influence people without irritating them is the most profitable skill you can learn.” – Napoleon Hill

When doing a presentation or promoting your products it’s important to really work hard to connect with each of them individually. When face-to-face it’s vital to make eye contact, read each persons body language and try to see the presentation through their eyes. By doing that, you can often able to anticipate their objections and areas where they’re lacking clarity or areas where they need to see the true benefits I’m bringing to the table.

Seeing the world through your audience’s eyes is central to success as a marketer and entrepreneur.
Your goal needs be to understand your target market inside and out.

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SalespeopleIf buyers could easily get by without salespeople, do you think they would?

It really is a fascinating question if you stop and consider the role of the salesperson. Naturally, taking into consideration the role within an abstract way is a very important factor, but how about considering it from an individual perspective? What goes on as a salesperson when you put your thoughts aside for an instant, relax, take a breath and honestly consider,

“What role will I play with my customers?”

If you ask a salesperson what value they bring to their buyers, you will most likely get smoke and mirrors. Once you ask this question of clients and specifically professional customers, you will get a totally different answer. For professional clients who visit a wide selection of salespeople, the worthiness they put on them is usually very little.

Are You Thinking About Why?

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