If buyers could easily get by without salespeople, do you think they would?
It really is a fascinating question if you stop and consider the role of the salesperson. Naturally, taking into consideration the role within an abstract way is a very important factor, but how about considering it from an individual perspective? What goes on as a salesperson when you put your thoughts aside for an instant, relax, take a breath and honestly consider,
“What role will I play with my customers?”
If you ask a salesperson what value they bring to their buyers, you will most likely get smoke and mirrors. Once you ask this question of clients and specifically professional customers, you will get a totally different answer. For professional clients who visit a wide selection of salespeople, the worthiness they put on them is usually very little.
Are You Thinking About Why?