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The word “marketing” is thrown around a lot these days, and it’s used rather loosely to describe a lot of activities inside of a business.
But I found a definition that’s so simple a school kid can understand it.

Here it is:
Marketing is… made up of all the things you do to attract and sell to the right people who are perfectly suited for whatever you offer…

“Sustaining a successful business is a hell of a lot of work, and staying hungry is half the battle.”

~ Wendy Tan White

Every once in awhile, we like to remind ourselves that business, despite us entrepreneurs doing everything we can to overcomplicate it, is actually quite simple.

As long as you can get a few essential things right, you’ll make a lot of money.

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