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Google wants to deliver the best relevant content for the user.

That’s what’s made Google the No.1 search engine. Giving the consumer the most relevant results from a search.

To rank high on Google you either;
Pay Google through a Google Adwords Campaign or
You have well structure, easy to read, and recent/ regular content on your website that people want.

If you rely on Google’s traffic as the main source to attract new customers to your business, it is very likely that you have faced the consequences – both good and bad – of the fact that SEO is always changing.
Here’s an Infographic with 72 Stats so you can Understand SEO in 2018.

Internet Marketing is any tool, strategy or method of getting your business name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

While the obvious purpose is to sell goods, services or advertising over the internet.  A business may be marketing online to communicate a message about itself or to conduct research. Read more

Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm.

By discovering the best keywords for your internet marketing niche and including them in strategic places on your web pages, you can improve your ranking on the Search Engine Result Pages (SERPs) for those keywords. Read more

Search Engine Optimization, or SEO for short, is a phrase that describes how you make websites more appealing to Google and other search engines.

The more useful Google thinks your page will be to its users, the higher it will rank your page on the Search Engine Results Page (SERP) for your niche’s keywords.

If your website is ranked on the first page–or even in the number one spot–more users will click on your website than on any of the other pages. This can mean the difference between success and failure. Read more