Social media has taken the internet by storm. There are 31.25 million Facebook messages, 347,222 tweets, 17,361 LinkedIn profile views, 48,611 Instagram pictures, and 300 hours of YouTube videos uploaded each minute. The internet is full of content that’s constantly being created or shared.
We already know what is happening, but let’s dig a little deeper and get to the “why” of it. Why do people love sharing on social media? What’s the psychology behind it?
As luck would have it, a study by the New York Times Consumer Insight Group found the answer for us. Researchers concluded that there were five major reasons why people share on social media.