Tag Archive for: social media marketing

I often talk about the importance of Multichannel Marketing to audience communication. Email Marketing. Facebook. Direct mail. Instagram. Skype. Always more ways to connect with your audience.

I’m a big believer in this, because over time most media channels lose their effectiveness.

For example, there was a time when getting peoples fax numbers was all the rage among direct response marketers. You could send prospects a fax right into their home kind of like direct printed mail.

There’s a deadline on the horizon that affects and requires action by Facebook Page admins. Starting Jan. 1, 2019, Facebook is requiring page-level subscription messaging permissions.

What this means is that if you want to do Facebook Messenger marketing, your Facebook business page has to be approved to do so.

Before the end of the year, Facebook Messenger marketers need to act to apply for subscription messaging. It’s an important change from the current system of Facebook messaging permissions.

If not, they won’t be able to send the free messaging type called non-promotional subscription messaging.

If you’re a Page admin and this news sounds like it affects you, read on for everything you need to know about the change, how to apply, and tips for getting approved.

What’s Subscription Messaging for Facebook?

Subscription messaging gives a Facebook Page the option of sending regular content to a person on Messenger.

Here’s what Facebook’s documentation says on subscription messaging

Examples of promotional messages that Facebook gives are daily deals, coupons and discounts, or sale announcements.

What’s the Benefit to Sending Subscription Messages?

Facebook Messenger marketing is the marketing channel with the highest engagement today.

The 2018 Stats are: A 70% open rate and 20% click-through rate in Messenger far exceeds the 15% open rate and 2% click-through rate in email.

Facebook Messenger is where the Money is at!

When people opt into subscription updates from your Page, they’re a highly engaged member of your audience who’s raising their hand and saying, “Let’s stay in touch, please keep me in the know.

Increase Conversions with FB Messenger Bot

Through regular content updates, your Page can become a trusted source of information that helps your subscribers learn new things, stay informed, and get more from life.

Staying in contact with your Messenger audience is a great way to maintain awareness and nurture relationships.

Sound good? Now you’re going to have to apply.

How do I Apply for Facebook Subscription Messaging?

Here’s a quick run-down. Applying is easy and quick.

1. Get to the application from Page settings.

 Request Subscription Messaging on Facebook Step 1
2. Click “Messenger Platform” and then click the link “Request” under Advanced Messaging Features.
Request Subscription Messaging on Facebook Step 23. Fill out the Application which has 3 parts:

  1. Select the type of messages your Page will send from the three options: news, productivity or personal tracker.
  2. Provide additional details, describing the information and update services your chatbot provides.
  3. Give atleast two examples of subscription messages your Page will send.

Request Subscription Messaging on Facebook Step 3It’s the examples of subscription messages your Page will send, that stumps most people.


  • The subscription messaging application is reviewed by a real human.
  • Your examples should fit the type of message. Most of Pages will be applying to send news updates.
  • If you’re applying to send news updates, make sure that the examples you give are news updates!

Download this subscription messaging approval cheat sheet for examples of bad, good and better message examples.

What If Your Subscription Messaging Application Isn’t Approved?

First, don’t fret.

There have been lots of Page Admins reporting that their application was denied and seeking advice for what to do next.

So you might ASK: what are the options for Facebook Messenger messaging if my Page is not approved for subscription messaging?

So please relax! As far as we know, there’s no limit to how many times you can apply.

So just apply again! And again!

What Will Happen If I Don’t Apply for Subscription Messaging?

If you don’t apply for subscription messaging, then on Jan. 1, 2019, you won’t be able to send non-promotional subscription messages for your Business Page.

It’s important that you apply for subscription messaging in order to get the advantages of Facebook Messenger’s 1.3 billion active users, mobile-friendly conversational interface, push notifications and unicorn-level engagement.

So if application is rejected. Just apply again.

Of course, if you need some help fast just Private Message Us at our Facebook Messenger link. 

We love to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a better life.

So don’t be a dummy apply for Facebook Subscription Messaging before its too late.

Talk Soon,
Nicky & Dave

Do you have a hobby you wish you could indulge in all day?
An obsession that keeps you up at night?

Now is the perfect time to take that passion and make a living doing what you love.

In Gary Vaynerchuk’s book Crush It!: Why NOW Is the Time to Cash In on Your Passion, you will learn how to harness the power of the Internet to make their entrepreneurial dreams come true.

Online marketing guru Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet. He would know as build his family’s wine store from a $4 million business to a $60 million.

This book is comes in a trilogy of the evolution of social media – the other two are: “The Thank You Economy” and “Jab, Jab, Jab, Right Hook” (read my summary) which are a great read too.

Let’s Begin with My ‘Crush It’ Book Summary:

Build Your Personal Brand

Branding Matters

Developing your personal brand is key to monetizing your passion online.

When you’re selling a very similar product/service/content to someone else, it’s your personal brand and liveability that will set you apart and keep people coming back.

It’s a must to build authenticity through your content.

Your personal brand will help determine which channels you’re going to use to market yourself.

For example, podcasting and video favours someone outgoing. But if you’re shy and lack confidence, then perhaps writing is more your thing – that’s more me.

Summarise your personal brand in a sentence. How are you different?

Create Great Content

To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax.

Quality is a tremendous filter. Cream always rises, no matter how many cups of coffee you pour.

“Talking about what you love brings passion to the table. You come across more credible and entertaining when you talk about the thing you love. You also won’t need a script” – Simon Sinek.

To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.

Great content is what you’re going to pump into your social media networks to draw eyeballs to your blog. It exists as a result of passion plus expertise, so make sure you can talk about your product like no one else.

If you could talk forever about it then you’ve picked the right product. No matter what it is. Stories are a great way of communicating content.

Ask yourself:
“Is marketing/tech/ sport my greatest passion?”
“Can I be the best blogger about this subject?”

The answers should both be ‘yes’.

You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it.”

First, you must know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.

Passion is Everything

“Passion is energy. Feel the power that comes from
focusing on what excites you.”
-Oprah Winfrey

Golden rules for success:
1. Love your family.
2. Work super hard.
3. Live your passion.

You should measure your success by how happy you are, not how big the business is or how much money you’ve made.

If you’re going to live and breath your business and personal brand, you have to love what you do. This is what will set you apart from the rest and make you jump out of bed each morning.

The Internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand.

Storytelling is by far the most underrated skill in business.


Choose Your Platform

When someone re-tweets what you say, they’re saying you’re worth paying attention to. You’re in business to serve your community.

Don’t ever forget it.

Being authentic, and being perceived as such by your audience. This relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.


Hustle Mode is OnI’ve said over and over that if you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves.

With one exception.

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are.

So Hustle! Without it, you should just pack up your toys and go home.


Building a business and success takes time.
You have to live your passion. Think of building a business as a marathon, not a sprint.

You have to love what you do as it’s the only way you’ll keep going. And even if you fail, you won’t have any regrets because you were doing what you loved.

Create Community: Digging Your Internet Trench

Volunteering in the Community

Creating a community is where the bulk of your hustle is going to go and where the bulk of your success will be determined.

Comment on other blogs and get a conversation going. Link back to your content. Also, comment when people reply to you.

It’s the quality of the conversation and community that matters most.
Not the numbers.

Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals. Reactionary business allows you to make a couple of crucial moves when the landscape starts to change.

Legacy is Greater Than Currency

Legacy is Greater than Currency

“This is why every decision I make I weigh in terms of currency and legacy. Will this business deal make me money? Yes? Good. Will I be proud of how I made that money? Yes? Okay, then, let’s do this. If the answer is no, I don’t go there, ever. Legacy always wins.”
– Gary Vaynerchuk

Follow your passion, not the money.

Now that you’re in the public eye, you have to be careful with how you interact and respond to people. The internet is not very forgiving.

Think through every business decision before you make it. Take a long-term view.

The Time is Now, the Message is Forever

Time Management

The book is only a blueprint for how to act and what to do. But when you read it, the world will already be a very different world. Roll with the changes.

If there’s any message I want you to take away, it’s that true success—financial, personal, and professional—lies above all in loving your family, working hard, and living your passion

The Steps to Building Your Personal Brand

1. Identify your passion.
2. Make sure you can think of at least fifty awesome blog topics.
3. Answer the following questions:
1) Am I sure my passion is what I think it is?
2) Can I talk about it better than anyone else?
Name your personal brand.
You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is.
5. Buy your user name—.com or even .tv.
6. Choose your MAIN Medium:
video, audio, or the written word.
7. Start a WordPress or ClickFunnels account.
8. Hire a Web designer.
9. Include a Facebook Connect link, Call-to-Action buttons, Share Functions, and a button that invites people to do business with you in a prominent place on your blog.
10. Create a Facebook fan page.
11. Sign up for a Social Media Management Platform –
Buffer or Zoho Social (I love this one).
12. Select all of the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative (vital); the others you can select according to your needs and preference.
13. Post your content fairly regularly.
14. Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment.
15. Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them.
16. Use BlogSearchGoogle.org to find more blogs that are relevant to your subject.
17. Join as many active Facebook fan pages and groups relating to your blog topic as possible.
18. Repeat steps 13 through 17 over and over and over and over and over.
19. Do it again.
20. And again.
21. When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing.
22. Enjoy the ride.

If you like Crush It Book Summary then here is the link, so you can read the full book too.

Crush It By Gary VaynerchukThe book “Crush It!: Why NOW Is the Time to Cash In on Your Passion” gives a detailed blueprint of internet marketing which is not entirely covered in this summary.

If you are looking to be present everywhere on social media, I suggest you should buy this book.

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With the onslaught of blogs, discussion forums and user-generated media it has changed the flow of information about people, products, and brands forever. Anyone with a computer, a video camera or even a cell phone can post information, reviews, and comments about you and your brand on dozens of highly visited online destinations.

It’s no longer enough to create a website and assume that prospects will learn about your company solely from there. In today’s online social media world, businesses of all shapes and sizes must actively participate in online reputation management.

For small businesses having a good reputation is important to compete against larger competitors. Especially with the increase in online activity. With the introduction of the Internet, many small businesses have to compete harder to maintain their position with their customers.

Did you know:

  • 85% of your potential customers use the internet to research your company before they decide to make a purchase.
  • 79% of your potential customers value personal and online recommendations in their search for a reputable company.

So What Does This Mean if You’re a Business Owner?

It means that managing your company’s reputation both online and offline has never been so important.

Reputation is critical to a business. A business that acts in an unethical way suffers on many levels including financial (fines, loss of revenue), valuation decreases, branding (distrust) and public relations. Trust is the cornerstone of a successful business and once a brand loses trust with its customers, it can take years to recover if ever.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.”
Warren Buffet

In order to help your online reputation, you will need to build a web presence. This allows customers to compare you to your competition. It also helps clients to understand what your business is about while providing a few advantages along the way which include:

  • Building Customer Trust – Positive online reputation will increase customer trust overall. You will develop authority, expertise and credibility in your field in the eyes of your customers. The more you gain the trust of your customers, the better the reviews and the increase in customers you will gain.
  • Brand Exposure – Building and managing your reputation can also help to promote brand exposure. The more people know about your business the more likely they will shop with you.

Of course we know the best way to manage your online reputation from a business standpoint is to put out great products, provide excellent customer service and honor all your commitments. That’s certainly a great start, but you may still need to monitor and respond to what’s being said about your organization.

Reputation management, however, is not simply about responding to the negative; it’s equally important to amplify the positive.

The only way to control what people say about your company is to be part of the conversation.

Ways to Manage Your Reputation – Get Started…

Local Reputation Management

  • Sponsor local fun runs, sporting events or other entertainment avenues to show the local public your committed to the community.
  • Donate time, money or services to a charity event to help raise money for a good cause. Businesses who participate in activities such as this are more recognised in the public eye.
  • Handle negative feedback and comments politely and constructively. Always offer a positive reply in return. Handle each one individually and address their concerns, disappointments, or negativity politely.

Volunteering in the Community

Savvy Businesses realize that the best thing they can do is to serve their community, irrespective of whether or not someone is in a buying cycle. One of the most important tools that you can use is community.

There are 11 Benefits that Communities can give to Your Business – Read Them Here!

Online Reputation Management

Networking with Community

Build Your Reputation.

There’s a number of sites that are launched with the sole purpose of allowing you to build an online reputation by inviting people to write reviews about you and your work. LinkedIn is an professional networking community that allows and encourages this practice.

Respond to positive and negative reviews on different review websites.

90% of what people say will impact your business and their buying decision. Take the time to respond to as many reviews as possible. Thank them for the review, respond to the feedback, and encourage them to continue shopping with you.

Want to Get 5-Star Reviews and Block Negative Reviews?
Want to be No.1 on Google?

Right now, Easy Online Biz Solutions and Find Net Solutions are running a promotion so you can get a FREE Holiday with every Rapid Reviews Reputation Marketing Program.

Don’t miss out. We don’t know how long we will be running this promotion.

Participate in Social Media to Build and Manage Your Reputation.

Social media is a powerful tool that can work wonders for your business when used correctly. Use posts to interact and engage with the customers by answering questions, asking questions, or replying back to positive or negative comments. This is important as customers will see you’re committed to good customer relations.

One of the best ways to combat negative comments is to make sure you have lots of positive content showing up for searches of your name or company. Best practices such as creating well-written LinkedIn and Facebook profiles, and writing and submitting articles to article directories can help assure that you have a lot of positive content attributed to your name online.

What's Social Media Marketing?

Looking for more Easy Online Social Media Marketing Training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?

These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
Become an Affiliate Today!
For a LIMITED Time…. We are offering FREE one on one coaching with your choice of Social Media training module from G500 Training!

Host and Keep Updating a Blog.

A blog with frequently updated content and information is a great tool. By starting a blog and inviting customers to leave comments you can keep an eye out for an potential issues. If customers have an issue, and you help them get the answer by way of your blog, you may turn that issue into something positive and stop them from posting negative comments elsewhere.


If they leave a completely untrue or hateful review on your blog, it may be best to either remove it or answer it tactfully.

Also, we recommend to ask to be a guest blogger on another site in your niche and accept high quality work from others for your site too.

Build Multiple Business Profiles and Employ Social Search Engines.

Claim and enhance your business listings on search engines such as Google Business, Yelp, InsiderPages, and Better Business Bureau.

These sites enhance your business listing and allow users to rate your services and write testimonials. The best thing you can do on these sites is create a great profile and encourage your customers to post positive reviews.

More of these reviews are being picked up by search engines like Google and shown in their local directories.

Sign up for News Alerts.

Google allows you to set up custom searches on Google News for any phrase, such as your name.

When you subscribe to this search, either via RSS or e-mail, you’ll receive an alert anytime your search phrase shows up in the news. If you need to closely monitor what’s being said online in real time, use Twitter’s search.twitter.com feature.

Once you have created a strong online and offline reputation, it’s time to market your company.

Looking for more Easy Online Social Media Marketing Training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?

These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
Become an Affiliate Today!
Use Your Smartphone to Make Money OnlineFor a LIMITED Time….
We are offering FREE one on one coaching
with your choice of Social Media training module from G500 Training…
You can get 100% of your outlay for ALL the training courses
back with ONE referral….

Plus see how to make $1,000 within hours with a simple Get the Paid First Affiliate Program Here!

If you want or need any help connect with us on one of our social media platforms or on our contact us form!

Managing your business’s reputation is crucial to whether your business will be successful. By following the tips and tricks above you can easily generate the reputation you’re looking for while maintaining credibility with your customers. So how is your business reputation fairing in this competitive world?

Talk Soon,

Nicky and Dave

Everyone knows what hashtags are in 2018.

However, not everyone knows how to use hashtags well. When used properly, hashtags make it easier for users to find related content. It’s amazing that these # signs help categorize social media content.

They can help increase the visibility of your messages and boost your social shares. When used inappropriately, however, they can negatively impact your credibility on social media. This can have the inverse effect of decreasing your social activity.

The issue is more complicated when we look at hashtag used beyond Twitter, where they’re most popular.

Let’s take a moment to clear up some confusion.

Avoid These Common Hashtag Mistakes

1. Don’t Use Spaces Or Special PunctuationHashtags and Punctuation

Use #SuperBowl, not #super bowl. Your social networks will only recognize the first word. Don’t use punctuation marks, but you can use numbers as long as you compliment them with a bit of text.

2. Don’t Use The @ Symbol In Hashtags

Your hashtags aren’t designed to tag your network’s users. So combining both a hashtag and an “at” symbol will only tag the person/user, and you won’t send a hashtag at all.

3. Don’t Go Overboard With Too Many Hashtags

#How #Annoying #Would #It #Be #To #Have #To #Go #Through #And #Read #Twenty #Hashtags #And #Try #To #Find #Out #What #It #Says.

4. Don’t Spam

Dirty Words

There are websites, brands, and individuals that use popular hashtags and just throw them in their social messages with no context. All for the sole purpose of helping other accounts to find them.

This plan may seem to work in the short term. However, just when Instagram did a complete clean out of any account that seemed to be linked with spam, these individuals lose hundreds of thousands of followers at once.

That means their hashtag plan completely backfired on them.

5. Make Sure Hashtags Mean What You Think They Do

Hashtags are often related to current events and cultural trends. If you’re unsure what a hashtag might be referring to, take a few minutes to do some research.Research Niche

6. Make Sure Your Hashtags Work

If there is a symbol or punctuation in or after the hashtag, you will break the hashtag. Grammar police beware. If you want to post #I’mABeliever, your hashtag will break after the I. You can tell where your hashtag broke when the blue line turns into black text.

If there are letters or numbers before the hashtag, it will break it before it even starts. So if your hashtag is 123#abc, abc won’t link to a hashtag.

If the hashtag is made up entirely of numbers, the hashtag will not hyperlink. But if you include letters with your numbers, the hashtag will work correctly. So #12345 won’t work. but #abc123 will.

Hashtag Shapes in Clouds

Some of these tips are basic. Some you may never have heard of. But one thing is clear: If you make these mistakes, you’ll miss out on the engagement you were hoping to get from your social messages.

Not everyone knows how to use hashtags well. In my last article, we discussed the Hashtag Dos.
If you missed it, read it here.

Looking for more Easy Online Social Media Marketing Training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?

These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
Become an Affiliate Today!
FUse Your Smartphone to Make Money Onlineor a LIMITED Time…. We are offering FREE one on one coaching with your choice of Social Media training module from G500 Training…
You can get 100% of your outlay for ALL the training courses
back with ONE referral…

Plus see how to make $1,000 within hours with a simple Get the Paid First Affiliate Program Here!

If you want or need any help connect with us on one of our social media platforms or on our contact us form!

Talk Soon,

Everyone knows what hashtags are in 2018.

Twitter first introduced hashtags to the social media world in 2007. They’ve been confusing marketers and media professionals ever since.

In practice, hashtags are used to categorize social media content into easily navigable lists. By including the #[INSERT KEYWORD] in a tweet/ post, it then becomes visible inline with other posts using that same hashtag.

However, not everyone knows how to use hashtags well.

Let’s take a moment to clear up some confusion.

In this post, we will tell you how to find and select appropriate hashtags and how to best use of hashtags on most social media platforms.

First things first…

Research Hashtags For Your Social Media Messages

Sometimes, the best way to use hashtags is to find ones that already exist.

Before you can get started, though, you need to actually find those hashtags. Fortunately, there are a number of websites out there to help with this process.

Let’s take a look at a handful of useful options:

Research Hashtags to Use on Twitter

What's Trending on TwitterFollow @WhatsTrending on Twitter. It’s a tool that can help you find the top hashtags. You can get new viewers by finding creative hashtags that fit your content and are recently trending.

Twitonomy-Twitter Hashtag SearchTwitonomy can help you find personalized hashtags that revolve around the content you post on your Twitter accounts. It can also show you the most powerful influencers using a given hashtag, as well as who’s engaging the most.

You’ll need a premium to unlock this tool’s most useful functions – it’s reasonably priced.

Discover Hashtags For Twitter And Facebook

RiteTag is a hashtag power tool for discovering hashtags.

It also offers up-to-date usage data to show you how hashtags are performing in the real world. While the premium plans offer more functionality, the basic free plan still offers plenty of utility.

In short, RiteTag is like a Swiss Army knife of deep hashtag research and tracking.

Discover Hashtags for Use on Instagram

Hashtags For Likes LogoHashTagsForLikes – Instagram allows a maximum of 30 tags per photo use this tool. This free tool is great!

Can’t find a good hashtag for your content?
Create your own hashtag!

There are times when you might want to create your own hashtag. You might want one to complement an event so attendees can track social posts.

Or, you might have a unique marketing campaign that needs its own hashtag (rather than jumping on one that already exists).

In these cases, follow this advice:

3 Elements of the Perfect Hashtag A good hashtag is:

  • Memorable.
  • Unique.
  • Relevant to the content you’re sharing.

Strike a balance:

  • Make it unique but simple to remember.
  • Don’t make your hashtag so broad that it’s hard to track.

Now you know where to get hashtags…

Follow These Hashtag Best Practices

The Practices Guide to Hashtags

Learn How To Use Hashtags on Social Media Platforms

Hashtags On Facebook

A better question might be, “Should I use hashtags on Facebook at all?”

Facebook LogoData shows hashtags on Facebook do not help boost engagement. That means you might be better served by leaving hashtags off entirely. In one study, posts with hashtags received only .80% viral reach, while posts without hashtags had 1.30% viral reach.

Plus, Facebook doesn’t recognize hashtags in the search bar. The only way to find hashtags is to directly click on the hashtag in a post.

If you do use hashtags in your Facebook posts, the bare minimum is the way to go. We’ve found that posts with just one or two hashtags got the most engagement.Twitter logo

Hashtags On Twitter

Stick to two hashtags per post since that tends to grow engagement on your content by 21%.

When you start using 3 or more hashtags per message, you lower engagement by almost 17%.

Instagram LogoHashtags On Instagram

Photos with 11+ hashtags seem to get the most interactions.

However, they can also look like spam when they’re overdone. Insure that you keep them relevant.

Hashtags On Linkedin


There are no limits to the number of hashtags you can use in a post on LinkedIn. That said, we recommend that you limit each LinkedIn post to a maximum of 5 hashtags.

Using too many hashtags on LinkedIn could also result in the LinkedIn Algorithm marking your post as spam.


Hashtags On YouTube

Hashtags on YouTube are most widely used in the comment section.

You can use hashtags to categorize your content to be found by topic, using your keywords as the foundation for your hashtags.

How To Use Hashtags On Pinterest

Pinterest hashtags lead to search results for the keyword in your hashtags. That means if you have a hashtag in your Pin description, your Pinners can click through to find similar content for those keywords, not necessarily only for that hashtag.

There’s also no guarantee Pinterest will index the hashtags you choose to use.

Pinterest_IconIf you do decide to use hashtags on Pinterest, then less is more. There is evidence that Pinterest will even demote the value of your Pins that have too many hashtags.

Furthermore, some say the best way to use hashtags on Pinterest is to use your own customized hashtags that people click to see your own related Pins instead of directing traffic to see a broader category around a topic.

Now, you know how To Use Hashtags To Increase Your Brand Awareness

Hashtags can make or break your social media messages and engagement.

It’s super important that you understand where, when, and how to use them. Now you have a bunch of tips to get you started in the right direction!

Not everyone knows how to use hashtags well.
In my next article you will find out the 6 Common Mistakes of Using Hashtags.

Looking for more Easy Online Social Media Marketing Training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?

These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
Become an Affiliate Today!
FUse Your Smartphone to Make Money Onlineor a LIMITED Time…. We are offering FREE one on one coaching with your choice of Social Media training module from G500 Training…
You can get 100% of your outlay for ALL the training courses
back with ONE referral….

Plus see how to make $1,000 within hours with a simple Get the Paid First Affiliate Program Here!

If you want or need any help connect with us on one of our social media platforms or on our contact us form!

Talk Soon,

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?

Well it’s now 2018 and not much of the same logic applies today! With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence.

We want to provide you and your marketing team with the right steps to take toward a successful social strategy so your brand isn’t left in the dust.

7 Steps in Creating a Winning Social Media Marketing Strategy

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges

The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking.

cooking by the recipe - Social Media Marketing Plan

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case.

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

Social Media Goals to Consider…

Goal setting is a staple of all marketing and business strategies. Social media is no exception.

Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:

  • Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
  • Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
  • Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
  • Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment.
  • Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
  • Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.


2. Research Your Social Media Audience

Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.

First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals.

To help you find the Social Media Channels to focus on: take a quick look at the essential demographics data for each major network – check out this guide!

Identifying Customer Demographics

While the demographics data above gives you insight into each channel, what about your own customers? Further analysis has to be completed before you can truly know your customer demographics on social media.

That’s why many brands use a social media dashboard that can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard. However, does your dashboard address your specific goals?

Whether you’re an agency providing insights for your clients or an company discovering your own demographics, an all-in-one dashboard solution is critical.

Sprout Social Dashboard analytics-report-twitter-listeningSSprout Social Logoprout Social prides itself on the in-depth and essential demographics data for your social networks to help you identify your customers.

Learn more with a free 30-day trial to uncover crucial data with Sprout!

3. Establish Your Most Important Metrics

While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media?

We often get wrapped up in viewing followers and likes as the truth to a campaign, but it’s smart to take a step back and evaluate the social metrics associated with your overall goals.

Engagement metrics sometimes paint a better picture, because as we’ve mentioned many times here, building lasting relationships works on social.

Large audiences and likable content is absolutely great, but here are some other metrics you might want to pursue:
  • Reach: Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds?
  • Clicks: This is the amount of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
  • Engagement: The total number of social interactions divided by number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
  • Hashtag performance: What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
  • Sentiment: This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.
  • Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.

4. Research Your Social Competitive Landscape

Before you start creating content, it’s really smart to investigate your competitors.

We’ll always believe you shouldn’t steal your competitors ideas, but instead learn and grow from their success and failures. So how do you find that information?

The first step is to find out who’s your competition in the first place. The simplest way to find competitors is through a simple Google search.

You can exclude the major retailer, Amazon. Search for those who show up who are in your specific industry. Next you want to see who is active on social.

After gathering a handful of industry competitors, it’s smart to use a social media competitive analysis tool like Sprout Social to track Facebook and Instagram content.

Then you will see post break downs of text, images and video to see what your competitors are doing to drive the most engagement. Once you dig through the competitive analysis, you’ll have a better idea of what your potential customers want.

5. Build & Curate Engaging Social Media Content

Did someone say content?
It’s no lie–social media content is extremely important to your marketing strategy.

Related Articles:
The Five Major Psychological Reasons Why People Share Content
Writing Web Content That Makes People Read, Not Skim It

However, it’s best to follow the previous steps before planning out content.

Facebook LIVE EngagementWe recommend creating content that fits to your brand’s identity. It’s necessary to find the perfect balance between target content and being overly promotional as well.

Remember that video is vital to your social media marketing strategy. As approximately 90% of online shoppers believe product videos help them make a purchasing decision.

Ensure you have a consistent schedule of excellent content to publish that doesn’t get stale.

6. Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

people-connectedWith all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

7. Track Your Efforts & Always Improve

So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s-eye-view of your social media activity helps put things into perspective.

If you work at building lasting relationships, there’s a lot less room for failure with your social media marketing strategy.

Sprout Social LogoUse a Tool to Track Success

Sprout Social prides itself on the in-depth and essential demographics data for your social networks to help you track your success. Learn more with a free 30-day trial to uncover crucial data with Sprout!

Looking for more Easy Online Social Media Marketing Training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?

These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
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Talk Soon,

Nicky and Dave


This list is not organized in order of importance since that depends on the needs of the reader. Also, this is not my “top 6″ lessons from the book overall either. It’s just 6 nuggets of wisdom that I picked up about social media marketing.

If you’re not getting the most out of your social media game yet (trust me, you aren’t), then this is for you.

What better way to display your brand’s human side to your customers than to show the people behind the business or company?

You can now do that free, easier and more effective with the use of Facebook LIVE. So you have no excuse to not have it apart of your marketing plan.

Facebook LIVE Videos experience three times the engagement of typical videos shared on social media, with millions of users tuning in around the world. Read more