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With the onslaught of blogs, discussion forums and user-generated media has changed the flow of information about people, products and brands forever. Anyone with a computer, a video camera or even a cell phone can post information, reviews and comments about you and your brand on dozens of highly visited online destinations.

It’s no longer enough to create a website and assume that prospects will learn about your company solely from there. In today’s online social media world, businesses of all shapes and sizes must actively participate in online reputation management.

For small businesses having a good reputation is important to compete against larger competitors. Especially with the increase in online activity. With the introduction of the Internet, many small businesses have to compete harder to maintain their position with their customers.

Did you know:

  • 85% of your potential customers use the internet to research your company before they decide to make a purchase.
  • 79% of your potential customers value personal and online recommendations in their search for a reputable company.

So What Does This Mean if You’re a Business Owner?

It means that managing your company’s reputation both online and offline has never been so important.

Reputation is critical to a business. A business that acts in an unethical way suffers on many levels including financial (fines, loss of revenue), valuation decreases, branding (distrust) and public relations. Trust is cornerstone to a successful business and once a brand loses trust with their customers, it can take years to recover if ever.

“It takes 20 years to build a reputation and  five minutes to ruin it. If you think about that you’ll do things differently.”
Warren Buffet

In order to help your online reputation, you will need to build a web presence. This allows customers to compare you to your competition. It also helps clients to understand what your business is about while providing a few advantages along the way which include:

  • Building Customer Trust – Positive online reputation will increase customer trust overall. You will develop authority, expertise and credibility in your field in the eyes of your customers. The more you gain the trust of your customers, the better the reviews and the increase in customers you will gain.
  • Brand Exposure – Building and managing your reputation can also help to promote brand exposure. The more people know about your business the more likely they will shop with you.

Of course we know the best way to manage your online reputation from a business standpoint is to put out great products, provide excellent customer service and honor all your commitments. That’s certainly a great start, but you may still need to monitor and respond to what’s being said about your organization.

Reputation management, however, is not simply about responding to the negative; it’s equally important to amplify the positive.

The only way to control what people say about your company is to be part of the conversation.

Ways to Manage Your Reputation – Get Started…

Local Reputation Management

  • Sponsor local fun runs, sporting events or other entertainment avenues to show the local public your committed to the community.
  • Donate time, money or services to a charity event to help raise money for a good cause. Businesses who participate in activities such as this are more recognised in the public eye.
  • Handle negative feedback and comments politely and constructively. Always offer a positive reply in return. Handle each one individually and address their concerns, disappointments, or negativity politely.

Volunteering in the Community

Savvy Businesses realize that the best thing they can do is to serve their community, irrespective of whether or not someone is in a buying cycle. One of the most important tools that you can use is community.

There are 11 Benefits that Communities can give to Your Business – Read Them Here!

Online Reputation Management

Networking with Community

Build Your Reputation.

There’s a number of sites that are launched with the sole purpose of allowing you to build an online reputation by inviting people to write reviews about you and your work. LinkedIn is an professional networking community that allows and encourages this practice.

Respond to positive and negative reviews on different review websites.

90% of what people say will impact your business and their buying decision. Take the time to respond to as many reviews as possible. Thank them for the review, respond to the feedback, and encourage them to continue shopping with you.

Participate in Social Media to Build and Manage Your Reputation.

Social media is a powerful tool that can work wonders for your business when used correctly. Use posts to interact and engage with the customers by answering questions, asking questions, or replying back to positive or negative comments. This is important as customers will see you’re committed to good customer relations.

One of the best ways to combat negative comments is to make sure you have lots of positive content showing up for searches of your name or company. Best practices such as creating well-written LinkedIn and Facebook profiles, and writing and submitting articles to article directories can help assure that you have a lot of positive content attributed to your name online.

What's Social Media Marketing?

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These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
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Host and Keep Updating a Blog.

A blog with frequently updated content and information is a great tool. By starting a blog and inviting customers to leave comments you can keep an eye out for an potential issues. If customers have an issue, and you help them get the answer by way of your blog, you may turn that issue into something positive and stop them from posting negative comments elsewhere.

Brand

If they leave a completely untrue or hateful review on your blog, it may be best to either remove it or answer it tactfully.

Also, we recommend to ask to be a guest blogger on another site in your niche and accept high quality work from others for your site too.

Build Multiple Business Profiles and Employ Social Search Engines.

Claim and enhance your business listings on search engines such as Google Business, Yelp, InsiderPages, and Better Business Bureau.

These sites enhance your business listing and allow users to rate your services and write testimonials. The best thing you can do on these sites is create a great profile and encourage your customers to post positive reviews.

More of these reviews are being picked up by search engines like Google and shown in their local directories.

Sign up for News Alerts.

Google allows you to set up custom searches on Google News for any phrase, such as your name.

When you subscribe to this search, either via RSS or e-mail, you’ll receive an alert anytime your search phrase shows up in the news. If you need to closely monitor what’s being said online in real time, use Twitter’s search.twitter.com feature.

Once you have created a strong online and offline reputation, it’s time to market your company.

Looking for more Easy Online Social Media Marketing Training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?

These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
Become an Affiliate Today!
Use Your Smartphone to Make Money OnlineFor a LIMITED Time….
We are offering FREE one on one coaching
with your choice of Social Media training module from G500 Training…
You can get 100% of your outlay for ALL the training courses
back with ONE referral….

Plus see how to make $1,000 within hours with a simple Get the Paid First Affiliate Program Here!

If you want or need any help connect with us on one of our social media platforms or on our contact us form!

Managing your business’s reputation is crucial to whether your business will be successful. By following the tips and tricks above you can easily generate the reputation you’re looking for while maintaining credibility with your customers. So how is your business reputation fairing in this competitive world?

Talk Soon,

Nicky and Dave

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right?

Well it’s now 2018 and not much of the same logic applies today! With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence.

We want to provide you and your marketing team with the right steps to take toward a successful social strategy so your brand isn’t left in the dust.

7 Steps in Creating a Winning Social Media Marketing Strategy

1. Create Social Media Marketing Goals That Solve Your Biggest Challenges

The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking.

cooking by the recipe - Social Media Marketing Plan

Once you have your ingredients, you follow a recipe and presto! But that’s not always the case.

That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.

Social Media Goals to Consider…

Goal setting is a staple of all marketing and business strategies. Social media is no exception.

Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:

  • Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
  • Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
  • Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
  • Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment.
  • Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
  • Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.

Don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.

success-when-goals-are-written-out

2. Research Your Social Media Audience

Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.

First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals.

To help you find the Social Media Channels to focus on: take a quick look at the essential demographics data for each major network – check out this guide!

Identifying Customer Demographics

While the demographics data above gives you insight into each channel, what about your own customers? Further analysis has to be completed before you can truly know your customer demographics on social media.

That’s why many brands use a social media dashboard that can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard. However, does your dashboard address your specific goals?

Whether you’re an agency providing insights for your clients or an company discovering your own demographics, an all-in-one dashboard solution is critical.

Sprout Social Dashboard analytics-report-twitter-listeningSSprout Social Logoprout Social prides itself on the in-depth and essential demographics data for your social networks to help you identify your customers.

Learn more with a free 30-day trial to uncover crucial data with Sprout!

3. Establish Your Most Important Metrics

While your targeted social media metrics might be the most important step of a strategy, it’s often the spot most veer off the path. Vanity metrics like follower count and likes are always good to measure, but does it tell you the whole story of your brand on social media?

We often get wrapped up in viewing followers and likes as the truth to a campaign, but it’s smart to take a step back and evaluate the social metrics associated with your overall goals.

Engagement metrics sometimes paint a better picture, because as we’ve mentioned many times here, building lasting relationships works on social.

Large audiences and likable content is absolutely great, but here are some other metrics you might want to pursue:
  • Reach: Post reach is the number of unique users who saw your post. How far is your content spreading across social? Is it actually reaching user’s feeds?
  • Clicks: This is the amount of clicks on your content, company name or logo. Link clicks are critical toward understanding how users move through your marketing funnel. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy.
  • Engagement: The total number of social interactions divided by number of impressions. For engagement, it’s about seeing who interacted and if it was a good ratio out of your total reach. This sheds light on how well your audience perceives you and their willingness to interact.
  • Hashtag performance: What were your most used hashtags on your own side? Which hashtags were most associated with your brand? Or what hashtags created the most engagement?
  • Sentiment: This is the measurement of how users reacted to your content, brand or hashtag. Did customers find your recent campaign offensive? What type of sentiment are people associating with your campaign hashtag? It’s always better to dig deeper and find what people are saying.
  • Organic and paid likes: More than just standard Likes, these likes are defined from paid or organic content. For channels like Facebook, organic engagement is much harder to gain traction, which is why many brands turn to Facebook Ads. However, earning organic likes on Instagram isn’t quite as difficult.

4. Research Your Social Competitive Landscape

Before you start creating content, it’s really smart to investigate your competitors.

We’ll always believe you shouldn’t steal your competitors ideas, but instead learn and grow from their success and failures. So how do you find that information?

The first step is to find out who’s your competition in the first place. The simplest way to find competitors is through a simple Google search.

You can exclude the major retailer, Amazon. Search for those who show up who are in your specific industry. Next you want to see who is active on social.

After gathering a handful of industry competitors, it’s smart to use a social media competitive analysis tool like Sprout Social to track Facebook and Instagram content.

Then you will see post break downs of text, images and video to see what your competitors are doing to drive the most engagement. Once you dig through the competitive analysis, you’ll have a better idea of what your potential customers want.

5. Build & Curate Engaging Social Media Content

Did someone say content?
It’s no lie–social media content is extremely important to your marketing strategy.

Related Articles:
The Five Major Psychological Reasons Why People Share Content
Writing Web Content That Makes People Read, Not Skim It

However, it’s best to follow the previous steps before planning out content.

Facebook LIVE EngagementWe recommend creating content that fits to your brand’s identity. It’s necessary to find the perfect balance between target content and being overly promotional as well.

Remember that video is vital to your social media marketing strategy. As approximately 90% of online shoppers believe product videos help them make a purchasing decision.

Ensure you have a consistent schedule of excellent content to publish that doesn’t get stale.

6. Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

people-connectedWith all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

7. Track Your Efforts & Always Improve

So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a bird’s-eye-view of your social media activity helps put things into perspective.

If you work at building lasting relationships, there’s a lot less room for failure with your social media marketing strategy.

Sprout Social LogoUse a Tool to Track Success

Sprout Social prides itself on the in-depth and essential demographics data for your social networks to help you track your success. Learn more with a free 30-day trial to uncover crucial data with Sprout!

Looking for more Easy Online Social Media Marketing Training for Facebook, Instagram, LinkedIn, Pinterest, YouTube and with coaching?

These G500 online training courses are for people that are beginners or intermediate Social Media Marketers. These courses could also be a great offer for your customers if it suits your businesses adjectives.
Become an Affiliate Today!
FUse Your Smartphone to Make Money Onlineor a LIMITED Time…. We are offering FREE one on one coaching with your choice of Social Media training module from G500 Training…
You can get 100% of your outlay for ALL the training courses
back with ONE referral….

Plus see how to make $1,000 within hours with a simple Get the Paid First Affiliate Program Here!

If you want or need any help connect with us on one of our social media platforms or on our contact us form!

Talk Soon,

Nicky and Dave

 

So you want to make the ultimate promo video for your business, eh?

Want to learn how to create an affordable promotional video for your business and increase sales using Facebook?

Video is a powerful tool to use when speaking to your marketing audience. There are several elements that, when put together, can result in one heck of a promo video for your brand.

It wasn’t that long ago Facebook was only used by the young staff members. Now today Facebook plays a huge part in awareness for us as entrepreneurs and our businesses.

Facebook now plays a much more important role in your business growth. For one, it offers a lifeline to generate and nurture prospect on their way buyers journey to making that purchase.

Some of the largest companies put major stock in the ability to fill the sales pipeline through social media and you can too. Read more

Social Media Marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing. Social media marketing includes activities that drives audience engagement.

Internet Marketing is any tool, strategy or method of getting your business name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

While the obvious purpose is to sell goods, services or advertising over the internet.  A business may be marketing online to communicate a message about itself or to conduct research. Read more

Advertising is a major part of marketing. As far as some people are concerned, it’s the only thing marketing really does. While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments.

Let Me Give You the Simple Anatomy of a Good Online Advertisement…

Have you ever before contemplated the difference between branding and marketing?

If so, you aren’t alone. As the two are doubtlessly linked, there are small variations between your two.

As a business owner, it is vital that you realize branding and marketing both in great depth, so as to effectively use them mutually.

Below is a closer go through the dissimilarities between marketing and branding.

WHAT’S Branding?

The bottom line is, branding is who you are.

Read more

Social Media is one of the very most powerful tools in your marketing arsenal.

In the event that you utilize it effectively, you can create a solid personal reference to your possible customers. However, marketers often make the error of diving into public media with out a clear plan. At best, this is a waste materials of their time – with worst, it can result in a PR devastation.

In this article, we’ll share with you what you ought to use in your social media strategy so that it works from day one. Read more