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If you send emails to people who haven’t invited you to do so, you could be breaking the law. There’s a law called the CAN-SPAM Act. Which stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.This Law regulates commercial emails.

This law gives people the right to unsubscribe to any emails they don’t want. So if somebody asks you to take them off your list, you not only want to do that because it’s good business, but because you may be subject to fines if you don’t do it. And the fines are per email violation, so they can add up fast.

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It’s common thinking among many Internet marketers that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks. Read more

There are a lot of critics who say email marketing isn’t as effective as it once was because more people are using mobile devices and texting to communicate with each other.

Young people today text and tweet rather than read emails, so a lot of younger customers don’t even have email accounts, only smart phones and social media.

While there’s no question that social media, texting, and other communications platforms are more popular than email, the principles of email marketing can be applied to practically any format.

So, even if email isn’t as popular as it once was, these same strategies can help you connect with customers via Google+, Facebook, Twitter, and even mobile marketing. Read more