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If you have an effective sales funnel, every new customer represents not just a single sale, but a series of sales that increases the average life time value (LTV) of your customer base. But the success of your online business requires driving new customers into your sales funnel.

While there are many techniques for driving traffic into your sales funnel, one of the easiest and most affordable is to create a squeeze page on which offer for free something your niche’s customers will perceive as having high value.

This is known as a “Killer Offer”. Read more

“The ability to influence people without irritating them is the most profitable skill you can learn.” – Napoleon Hill

When doing a presentation or promoting your products it’s important to really work hard to connect with each of them individually. When face-to-face it’s vital to make eye contact, read each persons body language and try to see the presentation through their eyes. By doing that, you can often able to anticipate their objections and areas where they’re lacking clarity or areas where they need to see the true benefits I’m bringing to the table.

Seeing the world through your audience’s eyes is central to success as a marketer and entrepreneur.
Your goal needs be to understand your target market inside and out.

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As an Internet marketer, determining what niche you want to build your business around is one of your first decisions. It’s helpful if you know something about your niche so that you are somewhat familiar with it and your learning curve is not as steep.

For example, if you are a chicken farmer who has spent the past 20 years working on an egg farm, you probably don’t want to launch a business having to do with buying foreign currencies, especially if you have never traded in Forex in your entire life.

Rather, you probably want to consider capitalizing on your expertise and working within the poultry niche. Read more