“If you do what others won’t, you’ll have what others don’t.”

It’s a simple but incredibly powerful notion if you’re willing to go beyond the limits your peers build predecessors set, your success will exceed theirs.

It’s how we’ve thought about building my brick and mortar businesses, as well as our Online Businesses. Hands down, it’s worked.

Grant Cardone’s The 10x Rule: The Only Difference Between Success and Failure book goes deep into taking massive action is the only way to fulfill your true potential. That’s done by pushing beyond what others are doing, saying and thinking if you want to drive massive action that outpaces even their greatest successes.

The 10X Rule Animated Book Summary

The 10x Rule is simple as it is complex. Grant explains, most people live in one of three buckets:

• Action-No Action
• Retreat or
• Normal Action

If you want MORE, you can’t settle for the ordinary. You need to get to that fourth level of action—that’s the 10x Rule. And if you achieve it, you’ve all but guaranteed yourself success today and tomorrow.

All of this hinges on the notion of “Massive Action” which can help anyone push through challenges and risk aversion and move closer and closer to achieving your dreams. Whatever those dreams may entail.

Grant walks through exactly what to do, how to get started and how to keep going. Literally, all you have to do is follow the steps he’s outlined and you’ll be well- positioned for success. It couldn’t be easier.

In the book, Grant Cardone covers how we underestimate what we can achieve as humans and often shoot for goals that are mediocre. The 10X Rule says to take what you think you want and multiply that by 10.

Now how much time is that going to take?

Multiply that by ten too. No matter how much time and effort you think something will take it’s going to take a lot more, if you guess 10 times more you will likely be safe. Plan for that.

If you feel fear, you should act, don’t let your fear take over what you do.

Grant Cardone is a salesman. So when he feels fear he picks up the phone and dials, instead of figuring out what he’s going to say and how he’s going to react, he can get through 20-30 calls by just acting without thinking. When that happens – eventually fear completely subsides or becomes minimized.

Also the book also goes into a few mantras for achieving success. These mantras are: success is important, success is your duty, and there is no shortage of success.

If success is something you are interested in then you definitely need to take this books advice and plan to achieve a ton of it so as you aren’t going to be left behind.

Throughout the book, you’ll discover some of Grant’s most compelling secrets. These concepts have fueled his own achievements and continue to drive his brand forward.

If you would like to get more great insights from Grant Cardone – Read his book; The 10x Rule: The Only Difference Between Success and Failure.

So as you go about your day, keep in mind: “You’ll find everything you need to make success a way of life. And once you do, there’s nothing you can’t achieve.”

Talk Soon,
Dave Cane