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“Website without visitors is like a ship lost in the horizon.” ― Dr. Christopher Dayagdag

Once visitors arrive on your page, what can you do to help them make the decisions you want them to, such as following your CTA?
To answer this question, you have to identify three things about your visitors:

    • Why are they on your website?
    • How do they make decisions?
    • How can the answers to these two questions get them to follow your CTA?

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