Storytelling is important when you are email marketing.Why? Because people are resistant to being sold to but they do like to buy and the way we have found to do this effectively is through storytelling.
Did you know that Email marketing is 40 times more successful at acquiring new customers than both Twitter and Facebook? Moreover, 66% of online consumers have purchased a product or service as a result of an email. This and other interesting email data proves that email is still one of the most effective online marketing channels for sales and it’s one we use in our business every day.