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We are all faced with increasing pressure to make well-judged decisions about every aspect of our lives.

Make the correct choice and you can give yourself a pat on the back. But make a bad decision and you can be left with feelings of regret, punishing yourself for picking an inferior option without the benefit of hindsight.

Your decision-making style will likely fit into one of two categories: Maximizer or Satisficer. I touched on these in my last article: ‘Good Enough is Good Enough.’

You might ask what’s the difference between the two decision-making styles. I have broken it down for you…

Satisficer Vs. Maximizer

Maximizer – Yearns for Perfection.

downfails of being a perfectionist

They task themselves with making the most informed, intelligent decisions by weighing all the choices. They can often suffer under the pressure of high self-expectations.

High achievers fall into the peculiar trap of getting mentally caught up in what they haven’t done. There’s always something else to be working on because it feels like, the more you do, the more you gain an edge. Setting unachievable goals for ourselves may itself impede our ultimate goal when making choices – making a choice that we will be satisfied with.

By focusing too hard on maximizing your productivity and choices can come at an ultimate cost to your time, health, and happiness. Maximizers also prone to experiencing a sense of ‘buyer’s remorse’ following a decision, doubting whether it was correct, and envisaging how life would have been had they chosen a different path.

Satisficer – Goes for Good Enough.Good Enough is Good Enough

The U.S. Nobel Prize-winning economist Herbert A. Simon introduced the ‘satisficing’ concept in his 1959 paper, Rational choice and the structure of the environment.

Simon believed that when satisficers are presented with a decision to make, they will consider what they want to gain or preserve from a situation, then evaluate their options to find the solution that meets their requirements.

Example:
When choosing a car to purchase a satisficer will consider the use of the vehicle (e.g. long commute to work), fuel efficiency, and would like the seats to be heated. When given multiple choices they will often choose the one that meets the initial decision-making criteria, without the extra lavish additional expenses (e.g. spacious interior that costs at little more).

Where maximizers might be led astray by unnecessary gimmicks and ostentation, these do not tempt a satisficer.

What approach do you take when tasked to make a decision? Test your decision-making approach – answer the quiz questions below!

QUIZ: Are You a Maximizer, or a Satisficer?

This quiz was developed by Barry Schwartz, Swarthmore College psychology professor as a way to determine your decision-making style. It may vary depending on what’s at stake.

For each statement, score yourself on a scale of 1 (strongly disagree) to 7 (strongly agree). The higher your score, the more of a maximizer you are.

1. No matter how satisfied I am with my job, it’s only right for me to be on the lookout for better opportunities.
2. When I am in the car listening to the radio, I often check other stations to see if something better is playing, even if I am relatively satisfied with what I’m listening to.
3. When I watch ‘TV, I channel surf, often scanning through the available options even while attempting to watch one Program.
4. I treat relationships like clothing: I expect to try a lot on before finding the perfect fit.
5. I often find it difficult to stop for a gift for a friend.
6. Renting videos is really difficult. I’m always struggling to pick the best one.
7. When shopping, I have a hard time finding clothing that I really love.
8. I’m a big fan of lists that attempt to rank things (the best movies, the best singers, the best athletes, the best novels, etc).
9. I find that writing is very difficult, even if it, just writing a letter to a friend, because of it, so hard to word things just right I often do several drafts of even simple things.
10. I never settle for second best.
11. Whenever I’m faced with a choice, I try to imagine what all the other possibilities are, even ones that aren’t present at the moment
12. I often fantasize about living in ways that are Quite different from my actual life.
13. No matter what I do, I have the highest standards for myself.

If your score is over 65, you tend to maximize. If your score is below 40, you are more of a satisficer. Schwartz says the test was given to thousands of people and the high score was 75.

Tell us in the comment section below your result and if you agree with the assessment or not.

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If you want or need any help to connect with us on one of our social media platforms or just Messenger us (Private Message Us) on our Facebook Messenger link – m.me/EasyOnlineBizSolution

Talk Soon,
Nicky Cane

The conventional wisdom is that to be successful, you have to be really hungry for it, never content with mere sufficiency and outdoing everyone else. Surprisingly, aiming for good enough is a better approach.

This change in mindset took me from a struggling entrepreneur to a success…

A big turning point for me was when I started embracing the concept of, ‘Good enough, is good enough.’ It means you focus on launching things that bring in the money fast, and you don’t worry about getting every little detail 100% perfect.

It doesn’t mean you don’t care about quality. You do. It just means that you sacrifice a little bit of quality which no one really cares about, for the sake of speed of execution.

Example: 

Let’s say a project is going to take you 10 days to get done to a 100% perfection level.

After 1 day of working on your project, you’ve got your project to a 20% perfection level. After 3 days, you’re at a 45% perfection level. After 5 days, you’re at a 70% perfection level.

And after 6 days, you’re at a 80% perfection level, etc. These numbers aren’t an exact science, but you get the point. The greatest increases in completing something to perfection happen in the early stages.

Clock Showing of Percentage Project Completed

In the final stages, each incremental % of completed becomes more insignificant. If you take the 10 full days, then yes, you might be able to make the project 100% perfect.

But rather than spending those final few days working on things that most people won’t even notice or pay extra for, your time is better spent getting something to a say, 75 – 80% perfection level.

And then you move on to working an other projects. Go for speed over perfection.

Keep in mind if something ends up being a big hit, that you can come back and perfect it, if you want. A lot of what you launch likely won’t be a big hit, so by working the way I describe above, you get through the duds faster and uncover the winners.

It all comes down to whether you’re a maximizer or a satisficer.

Do You Do More or Less - Weigh Your Answers

A maximizer yearns for perfection — making the best decision after weighing all the choices.

That’s why high achievers fall into the peculiar trap of getting mentally caught up in what they haven’t done. There’s always something else to be working on because it feels like, the more you do, the more you gain an edge.

However focusing too hard on maximizing your productivity and choices can come at an ultimate cost to your time, health, and happiness. Ironically, maximizing doesn’t lead to the optimal result.

While a satisficer goes for “good enough.” This doesn’t mean you have to settle for lower standards.

I trained myself to become a satisficer. I’m now all about speed and execution first, and then working out the details later. Once I adopted this this mindset, I finally started experience success in my life and business.

If you struggle to get things done, then maybe it’s because you’re focussed on perfection rather than fast execution. I’m going to suggest you change that.

Get our Tips and Tools for Budding, Struggling and Seasoned Entrepreneurs here.

If you want or need any help connect with us on one of our social media platforms or just Messenger us (Private Message Us) on our Facebook Messenger link – m.me/EasyOnlineBizSolution

Talk Soon,
Nicky Cane

Humans have a destructive tendency to overcomplicate things. Building a business is no different.

The essence of a successful business is incredibly simple. As Paul Graham says, “you have to build something people want.” Expanded just a little, you have to create something that solves a problem or addresses a desire for people in a way they’re willing to pay for.

Simple, right? Simple but not easy.

Building a business isn’t easy by any means, but entrepreneurs often have themselves to blame for much of what makes building a business so hard. For example, it’s suddenly not good enough to grow an email list. Now, we’re told we have to segment our email list and customize what we send to each subscriber. Thus, turning what’s already a huge effort into a huge effort times two.

It’s not good enough to pick one social platform and do it well. We’re told we have to be everywhere all the time. It’s not good enough to create one solid product and grow it. We’re also told we have to create up-sells and cross-sells and down-sells and tripwires.

Record Your Personal BestThe no. 1 problem we hear entrepreneurs complain about is not having enough time.

Who could possibly have the time to do all of the above?

Don’t count the gurus and A-listers who told you to do all this in the first place; they have huge teams, elaborate processes, workaholic tendencies, and an incentive to tell you about the newest shiny thing.

It’s just not realistic for a solo entrepreneur, let alone one with a day job or, god forbid, a family or a full busy life. Likewise, we tend to overcomplicate success itself. Surely, it can’t be that simple. Once we find something that works, we have to move on to the next channel, the next product, the next technology, don’t we?

That’s how you grow a business, right?

This is where most of us get stuck. We experience a modicum of success, then start looking for something that can take us to the next level–when that thing might be right under our noses.

Your-Dream-Business-Automated-Done-for-you-300-sqHere’s the boring reality of growing a business: Sometimes, success is about doing what works, then doing that thing again, and again and again, Over and over and over. Maybe you’ve heard the saying, “What got you here won’t get you there,” before?

Well, what gets you to initial success is an intense process of trial-and-error, searching and experimenting. But maybe, this isn’t what will get you there. Once you’ve found what works, maybe your job is to perfect that thing before you branch out and optimize. Building a business is hard enough without giving in to the temptation to overcomplicate things.

Instead, do what works, then do it again and again and again. Then enjoy the results as you move closer and closer to achieving the success you want in life.

Get ACCESS to our Best FREE Tools and Resources for Entrepreneurs – visit our Tips and Tools page or Subscribe to our Entrepreneurs Newsletter.

If you want any help, just Messenger us (Private Message Us) on our Facebook Messenger link – m.me/EasyOnlineBizSolution

Talk Soon,
Nicky and Dave

Deciding where to invest your marketing dollars isn’t a decision you take lightly.

You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.

An email marketing campaign is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

Want to Try Email Marketing for Your Business?
Sign up for your FREE 30-Day AWeber Trial here.

AWeber Email Marketing logoThere’s plenty of data to back up the benefits of email marketing campaigns.

For Example: Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

But if you really want to find out how email can work for your business.

Read 25 benefits of using Email Marketing for any business, but especially relevant for those with small businesses:

1. Build Credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

People will read our newsletters and be able to tell if we’ve the right people for the project or to help before they even call us.

content2. Generate Calls

When done right, email marketing lets businesses reach the right person, with the right offer, at the right time. A well-timed email results in a flood of calls each time they hit send.

3. Strengthen Relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business.

Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

4. Improve Communication

If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.

For real estate management companies email has provided a reliable solution to keep tenants informed and up-to-date.

Related Article: How To Get Really Good at Influencing Others

5. Build Your Brand

With email marketing, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

Branding Matters

“The emails are an important reinforcement of brand. I get calls from people I’ve never met all the time. They get the newsletter. Maybe it was forwarded to them by a family member or friend of theirs, and they know I’m the person to call. It really helps establish credibility upfront before saying a word.”
– Dave Cane, Easy Online Biz Solutions

6. Boost Sales

When you have an audience of people who opt in to receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year.

This has been especially valuable for a business like ours, which communicates with local residents and prople from alround the world.

It has definitely been the easiest way to reach people.

Related Article: Who Else Wants To Be Successful With Tested Headlines That Will Generate Clicks?

7. Learn What Works Effectively

Another benefit of email marketing is that it gives you the metrics you need to see how your campaign emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

We can tell people are interacting with our content and click through to our website.

8. Get Started Quickly

With email marketing software like AWeber (what we us for 98% of our Email Marketing), you’ll have the tools and training you need to get started quickly.

Related Article: How to Build an Email Marketing List Quickly

Regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give them a call.

9. Reach People on ANY Device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

Mobile

We are almost positive that all of those people were on their phones, not in a traditional office.

10. Get More from Doing Less

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates.

These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

11. Look Professional

Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each email template with your logo and colors to make sure it matches your brand.

12. Increase Website Traffic

Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help.

Email definitely works. We see people clicking through to our website and we have people calling or facebook messaging to telling us that they saw our newsletter.

14. Market with a Personal Touch

Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

15. Generate Leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

Related Article: Should You Pay for Leads to Expand Your Customer List?

16. Start a Conversation

Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas.

17. Promote Services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year.

Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

Related Article: Need an FREE Offer for Your Email Marketing? We’ve Got 7

18. Grow your Audience

We know as a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

19. Stay Organized

Reaching out to clients on an individual basis can be a costly and time-consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

Bullet Journal - Time Management Method

Just schedule your emails at the beginning of the week and you’re done.

22. Increase your Value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

23. Attract New Clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social media networks to bring new people to your business.

24. Improve Visibility

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.

Taking a more pro-active approach to your marketing could prove to be exactly what you need to improve exposure to the services you offer.

25. Save Time

Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience of subscribers in less time.

Record Your Personal Best

The biggest benefit of email marketing is efficiency. You might think it take a lot longer to create an email than it actually does! But we have a ready made template so it’s easy to pull together an email quickly.

Start Your Success Story…

If you’re already using email marketing and have seen great results, we’d love to hear your story in the comments below!

If you’re not using email marketing, and are interested in seeing how it could benefit your small business, you can try it for free.

Start your FREE 30-Day Trial of AWeber Today!

Talk Soon,
Nicky and Dave

Effective time management essential to success. Everyone has great ideas and high aspirations–but only the people who have excellent time management methods and tools truly prosper.

If you are not using a time management method or tool, you’re giving up a lot of productivity. Which means you’re not achieving your full potential. Read more

How well can you manage your time?

Most of us know that we could be handling our time better; but it could be difficult to recognize the mistakes that we’re making, and to know how we could improve.

Whenever we do take care of our time well, we’re exceedingly productive at the job, and our stress levels drop. Read more

“Procrastination makes easy things hard, hard things harder.”
– Mason Cooley
You might ask ‘How Do You Overcome Procrastination?’
We received this exact question from the Entrepreneurial Meetup Groups we run here in Queensland, Australia.

Now we’ve been putting off answering this question… Just joking 😉 Read more

Time management is about making the most effective use of your time and working smarter, not harder. It requires planning, and then sticking to the plan.Which in turn requires discipline day in and day out.

Thomas A. Edison once said “Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.”

According to the Pareto principle or 80/20 rule, 80 per cent of results come from 20 per cent of effort. That means that of all the things you do, 20 per cent is vital and 80 per cent doesn’t contribute much. Just think of how much you would achieve if you focused more effort on the 20 per cent that really matters! Read more