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Although it may sound overwhelming (and expensive) to purchase new technology to improve your business or start an online one.

You probably currently have the largest investment in your pocket already: your smartphone. With an enormous collection of business-focused apps, businesses (especially small ones) can profit from mobile technology easier than greater companies with infrastructures that still rely on older tech or on paper systems.

A recent study shows how reliant small businesses have become on mobile technology. The 2013 AT&T Small Business Technology Poll says 85 percent of small businesses now use some kind of smartphone in business.

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“The truth is traffic in and of itself is pointless unless you’re attracting your ideal visitor.” – Sophie Lizard

At this moment of time, people have endless amount of information, entertainment, and other content than in any other amount of time in history. Whilst that is great for those looking to be up to date, educated or entertained. It can present an issue for online marketers seeking to capture the biggest possible audience.

That’s because there will certainly be more competition for your target audience than in the past. So the content you are using to attract visitors to your pages needs to be interesting, innovative and/or exciting. When people check out your website, you want them to stay on your pages once they land there.

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“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett

Creating web content is hard sometimes.
Creating web content that folks will actually read is even harder.

With regards to writing for the web, you have to create content carefully and purposefully. People on the internet have a short attention span. It is no wonder with all the content out there, so you are struggling for each and every second of their attention.

Many content developers aren’t really that familiar with the people who read their content online. This is the major problem that triggers web content to go unread. Which means people skim the content instead. They want to get the important things from the articles without spending a lot of time on it.

Thankfully, there are some things you can do to make your content more attractive to those who only skim.

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“Website without visitors is like a ship lost in the horizon.” ― Dr. Christopher Dayagdag

Once visitors arrive on your page, what can you do to help them make the decisions you want them to, such as following your CTA?
To answer this question, you have to identify three things about your visitors:

    • Why are they on your website?
    • How do they make decisions?
    • How can the answers to these two questions get them to follow your CTA?

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A domain name is the web address people click on when they want to visit your website. You need to choose your domain name before you begin building your website.

Your domain should be easy to remember, tell your customers what your website is about, be inviting, and get the customer excited about visiting your website, as well as be related to the name of your business or niche.

It’s also a good idea to include keywords that help users understand what services your business provides. For example, if you own a small business called “The Comic Book Store,” choosing the domain name ComicBookStore.com meets all five of these criteria. Read more