How to Promote Your Information Product on Social Media
If you have an info product you want to promote whether it’s your own or an affiliate product. There’s no better place than social media. At any given moment there are literally millions of people using social media to communicate with their friends, update their status, watch videos, and other activities.
This is a lucrative market that you can exploit for the benefit of your online marketing program.
Which Social Media Platforms Should You Promote With?
First, you want to create a Facebook Fan Page related to our niche. Then start attracting Friends so that we can build our social media contacts that way.
We also want to create a Twitter account and possibly other social media accounts — such as Google+, LinkedIn and Pinterest — and then link them all together so that anytime we update a status or send out a Tweet on one, it goes out on all of them.
Another thing you want to do is to create a blog using WordPress or another free blogging platform. On this blog, you can use the SEO-ready swipe copy from our affiliate provider, as well as creating your own original content, such as reviews and testimonials.
Creating New Content
If your budget allows it, you can hire freelancers to write blog posts for you to promote product. It is important to give high-value information to your readers related to your niche. This helps to build your list of subscribers.
Whenever people sign up for your blog, you want to make sure your autoresponder sends them a thank you email. In that 1st email you also need to give them a link to your sales page.
Meanwhile, you also should load your sales funnel with secondary offers, upsells and downsells. That’s because you want to sell your customers as many possible products as you can. To maximize revenue and also reinforce loyalty bonds with them.
Then there should be a back end offer where you can really cash in with a high-cost product such as a weekend seminar.
Paid Traffic Methods
After we have exhausted our free traffic methods — and while we are waiting for them to gain traction — we want to start some paid traffic methods.
You definitely are going to want to buy some Facebook Ads using keywords such as “affiliate marketing courses” and “how to make money with affiliate marketing”. Buy as much as your budget allows in both the PPC and CPM Facebook platforms.
Supplement these with some Google Adwords campaigns. Make sure to reinvest at least some — if not all — of the income from your free traffic methods into paid methods. So that you can jumpstart your sales campaign.
Supplement with Solo Ads
Finally, you want to buy some solo ads so that you can get your affiliate product out in front of as many high target people as possible. This typically won’t cost as much as PPC or CPM ads, but generally will bring in more high target traffic, so this is a great investment.
You also want to go to Warrior Forum and other sites to look for ad swap partners. So that you can get your products out in front of new groups of high-target customers for free.
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