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“It is good policy to strike while the iron is hot; it is still better to adopt Cromwell’s procedure, and make the iron hot by srtiking. The masterspirit who can rule the storm is great, but he is much greater who can both raise and rule it.”
– Elias Lyman Magoon

Did you know that the “impulse items” you see at the checkout line of your local grocery store are some of the best-selling items in the store?

It’s true.

The reason why holds some important lessons for your online marketing efforts.

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