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A domain name is the web address people click on when they want to visit your website. You need to choose your domain name before you begin building your website.

Your domain should be easy to remember, tell your customers what your website is about, be inviting, and get the customer excited about visiting your website, as well as be related to the name of your business or niche.

It’s also a good idea to include keywords that help users understand what services your business provides. For example, if you own a small business called “The Comic Book Store,” choosing the domain name ComicBookStore.com meets all five of these criteria. Read more