Previously, we wrote about the importance of using Call To Actions effectively in your Email Marketing.
Once you have your CTA button, you must now create or pair it up with an Offer. First, you must offer valuable content that positions you as an expert in your field. Secondly, it must give them incentive to act on your offer.
Today, we’re going to suggest offers that can turn a visitor or email receiver into potential customers using 7 Different Offers you can provide them.
Let’s get started!
1. Offer a FREE Trial or Test Drive
It must be offered for a LIMITED TIME!
This can be done in a number of ways – you could let customers to look around your website, use your service or watch a series of videos showcasing your product.
You can use an app to record screenshots of your product or service. Once people start using your service, they will hopefully love it. This creates customers and spreads your reach.2. Provide a FREE Consultation or Audit
Get your web visitor to complete a survey or quiz, and give them some helpful feedback based on their responses. There are ways to automate this process similar to all those viral BuzzFeed quizzes on social media.
Try Qzzr for creating quizzes.
Just make sure the information or insight you provide is not offered somewhere else on your site.
3. Give a FREE Coaching Session
This is a step up from #2 and obviously a lot more time-consuming.
However, the Internet presents a lot of easy ways to work around this. This is done particularly through services such as Google Hangouts or Skype. By doing this you can serve several potential customers easily at once.
4. Invite Beta Testers
Are you in the process of launching a new product or piece of software?
Then get testers so you canbe given the crucial feedback you need, while also helping spread your news via creating reviews. You can get a bunch of testers from websites such as Beta List.
5. Use the Facebook Sign Up tab
The goal of social media is create demand for your product or services. But make sure you are moving people into your sales funnel effectively by getting them to sign up for your email marketing.
The Facebook Sign Up tab allows visitors to your Facebook Business page to sign up for newsletters right from Facebook. Thus saving them a step and making it easier to build your list.
6. Send a FREE FAQ Guide
What 10 questions do you get asked all the time by your customers? Or what should they know?
Example: FREE BOOK… Limited Time OFFER!
Plus BONUS Video
Write these down with the best answers you can get, and save everything as a ebook or PDF. Offer it in exchange for an email address with the option to receive new updates by signing into your newsletter.
7. Host a FREE Webinar
This is a strong incentive for business-to-business and very similar to #3. However, a webinar is a bit more formal. Send invitations and offer valuable insight.
Plan a PowerPoint presentation loaded with good information, record the webinar for later use, and make sure to leave time for open forum questions at the end.
We Recommend that you do your Webinars with Webinar Jam and then for later use automate with Ever Webinar.
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