All too often we hear new entrepreneurs say they aren’t excelling because they don’t have the capital to invest – so they can really dig in and build their business. And we get it—we were there, too, once. When we got started in online/ affiliate marketing, we invested $50,000+ savings—into getting it up and running.
It was a massive leap of faith and one that, for years, didn’t seem to be paying off. But then, thanks to the hard work and proverbial blood, sweat, and tears – that things started to happen. First a few thousand dollars. Then a few more. And, before we knew it, our Online business was in motion—big time.
Because we weren’t one of those lucky entrepreneurs with windfall investments and tons of startup cash, we really appreciate Daymond John’s book, The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage.
The founder of lifestyle and apparel brand FUBU and a star of the smash TV hit Shark Tank, Daymond knows a thing or two (or 2,000…) about success and entrepreneurship.
And, like us—and, probably, like you—he started from nothing. He literally sold home-sewn t-shirts on the streets in Queens, with a $40 budget and no marketing experience. But Daymond excelled, clearly. He had to cook up out-of-the-box methods for marketing his shirts and building his customer base. As a marketer and business owner, he was desperate but passionate a powerhouse combination, from where we sit. Because Daymond was able to convert that desperation into innovation and build out a creative campaign that eventually turned into FUBU a $6 billion brand.
His advice is simple, straightforward and completely actionable, no matter where you are in your journey.
Daymond advocates that broke forces entrepreneurs to think differently and creatively, leveraging resources more efficiently and connecting with customers more authentically. And those powers combined, he explains, helps fledgling business owners make a meaningful mark.
By drawing on his own experiences and the experiences of entrepreneurs including DJ Steve Aoki, Gigi Butler, and Mo Bridges, Daymond shares the secrets to success that only the scrappiest, most passionate doers and dreamers can fully embrace scrappy entrepreneurs just like you (and us too).
If you don’t have the capital to start your business, we recommend that you READ Daymond John’s book, The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage.
Dave and Nicky