Tag Archive for: avatar

Now that we’ve explained what a niche is and how to create the ideal customer avatar, let’s briefly discuss what positioning is and how all these notions—niche, customer avatar and positioning—fit together.
You have your niche, the part of the specific market that you want to serve.
You know your ideal customer, their needs and wants.
Now you’re setting off to create a product or solution for that ideal customer avatar in the specific niche. This is where brand positioning comes in place!

Who Needs a Customer Avatar?
Short answer: Every business should have a “customer avatar. You may have also heard the term “buyer persona” or “target audience.” It is just different terms for the same thing.

Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone?