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Online marketing guru Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet. He would know as build his family’s wine store from a $4 million business to a $60 million.
Developing your personal brand is key to monetizing your passion online.
When you’re selling a very similar product/service/content to someone else, it’s your personal brand and liveability that will set you apart and keep people coming back.
It’s a must to build authenticity through your content.
Your personal brand will help determine which channels you’re going to use to market yourself.
For example, podcasting and video favours someone outgoing. But if you’re shy and lack confidence, then perhaps writing is more your thing – that’s more me.
Summarise your personal brand in a sentence. How are you different?
Create Great Content
To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax.
Quality is a tremendous filter. Cream always rises, no matter how many cups of coffee you pour.
“Talking about what you love brings passion to the table. You come across more credible and entertaining when you talk about the thing you love. You also won’t need a script” – Simon Sinek.
To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.
Great content is what you’re going to pump into your social media networks to draw eyeballs to your blog. It exists as a result of passion plus expertise, so make sure you can talk about your product like no one else.
If you could talk forever about it then you’ve picked the right product. No matter what it is. Stories are a great way of communicating content.
Ask yourself: “Is marketing/tech/ sport my greatest passion?”
“Can I be the best blogger about this subject?”
The answers should both be ‘yes’.
You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it.”
First, you must know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.
Passion is Everything
“Passion is energy. Feel the power that comes from focusing on what excites you.”
Golden rules for success:
1. Love your family.
2. Work super hard.
3. Live your passion.
You should measure your success by how happy you are, not how big the business is or how much money you’ve made.
If you’re going to live and breath your business and personal brand, you have to love what you do. This is what will set you apart from the rest and make you jump out of bed each morning.
The Internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand.
Storytelling is by far the most underrated skill in business.
Choose Your Platform
When someone re-tweets what you say, they’re saying you’re worth paying attention to. You’re in business to serve your community.
Don’t ever forget it.
Being authentic, and being perceived as such by your audience. This relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself.
HUSTLE: I’ve said over and over that if you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves.
With one exception.
Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are.
So Hustle! Without it, you should just pack up your toys and go home.
Building a business and success takes time.
You have to live your passion. Think of building a business as a marathon, not a sprint.
You have to love what you do as it’s the only way you’ll keep going. And even if you fail, you won’t have any regrets because you were doing what you loved.
Create Community: Digging Your Internet Trench
Creating a community is where the bulk of your hustle is going to go and where the bulk of your success will be determined.
Comment on other blogs and get a conversation going. Link back to your content. Also, comment when people reply to you.
It’s the quality of the conversation and community that matters most. Not the numbers.
Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals. Reactionary business allows you to make a couple of crucial moves when the landscape starts to change.
Legacy is Greater Than Currency
“This is why every decision I make I weigh in terms of currency and legacy. Will this business deal make me money? Yes? Good. Will I be proud of how I made that money? Yes? Okay, then, let’s do this. If the answer is no, I don’t go there, ever. Legacy always wins.”
– Gary Vaynerchuk
Follow your passion, not the money.
Now that you’re in the public eye, you have to be careful with how you interact and respond to people. The internet is not very forgiving.
Think through every business decision before you make it. Take a long-term view.
If there’s any message I want you to take away, it’s that true success—financial, personal, and professional—lies above all in loving your family, working hard, and living your passion
The Steps to Building Your Personal Brand
1. Identify your passion. 2. Make sure you can think of at least fifty awesome blog topics. 3. Answer the following questions:
1) Am I sure my passion is what I think it is?
2) Can I talk about it better than anyone else? 4. Name your personal brand.
You don’t have to refer to it anywhere in your content, but you should have a clear idea of what it is. 5. Buy your user name—.com or even .tv. 6. Choose your MAIN Medium:
video, audio, or the written word. 7. Start a WordPress or ClickFunnels account. 8.Hire a Web designer. 9. Include a Facebook Connect link, Call-to-Action buttons, Share Functions, and a button that invites people to do business with you in a prominent place on your blog. 10.Create a Facebook fan page. 11. Sign up for a Social Media Management Platform – Buffer or Zoho Social (I love this one). 12. Select all of the platforms to which you want to distribute your content. Choosing Twitter and Facebook is imperative (vital); the others you can select according to your needs and preference. 13. Post your content fairly regularly. 14. Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment. 15. Use Twitter Search (or Search.Twitter) to find as many people as possible talking about your topic, and communicate with them. 16. Use BlogSearchGoogle.org to find more blogs that are relevant to your subject. 17. Join as many active Facebook fan pages and groups relating to your blog topic as possible. 18. Repeat steps 13 through 17 over and over and over and over and over. 19. Do it again. 20. And again. 21. When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing. 22. Enjoy the ride.
If you like Crush It Book Summary then here is the link, so you can read the full book too.
If you are looking to be present everywhere on social media, I suggest you should buy this book.
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This list is not organized in order of importance since that depends on the needs of the reader. Also, this is not my “top 6″ lessons from the book overall either. It’s just 6 nuggets of wisdom that I picked up about social media marketing.
If you’re not getting the most out of your social media game yet (trust me, you aren’t), then this is for you.
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