Tag Archive for: Marketing Plan

Who Needs a Customer Avatar?
Short answer: Every business should have a “customer avatar. You may have also heard the term “buyer persona” or “target audience.” It is just different terms for the same thing.

Do you know who your ideal customer is? Many business owners have never given serious thought to this question. But without addressing it how can you market your product or service to anyone?

“By failing to prepare, you are preparing to fail.” ― Benjamin Franklin

If you are seeking to open a new business – either online or in the real world – and you don’t have the capital, you will need to seek help from institutional or individual investors. And the first thing they are going to want to see before they invest a dime in your business is your business plan.

What Is a Business Plan?

The business plan serves two essential functions:

  1. It provides a blueprint that you can use to build your business
  2. The business plan explains to investors why your business will be financially successful

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