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I often talk about the importance of Multichannel Marketing to audience communication. Email Marketing. Facebook. Direct mail. Instagram. Skype. Always more ways to connect with your audience.

I’m a big believer in this, because over time most media channels lose their effectiveness.

For example, there was a time when getting peoples fax numbers was all the rage among direct response marketers. You could send prospects a fax right into their home kind of like direct printed mail.