Given the vast amount of information we all encounter in our everyday lives, there is a daily information overload that prevents us from processing what we see and hear efficiently.
Information marketing resolves this problem by making it easy for people to get to the information they want as quickly and efficiently as possible. It features products that are created once and then sold many times.
These products — known as “info products” – include such things as books, eBooks, video downloads, workshops, audio downloads, online educational programs and many other info products. Read more